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Serhii S - Salesforce Administrator and Marketing Cloud Account Engagement (Pardot) Specialist.

English: Advanced

Profile

5+ years of experience as a Salesforce Administrator and Marketing Cloud Account Engagement (Pardot) Specialist.

Certificates

• Certified Marketing Cloud Account Engagement Consultant 09/2024
• Certified Marketing Cloud Account Engagement Specialist 04/2024
• Certified Associate 05/2023
• Certified Sales Cloud Consultant 04/2023
• Certified Advanced Administrator 02/2021
• Certified Administrator 08/2020
• Certified Platform App Builder 08/2020

Work Experience

SOLUTIONS4SF | Salesforce Consultant/Pardot Consultant01/2025 – present
• Salesforce Consulting Services: Providing strategic guidance to maximize the potential of Salesforce platforms.
• Sales Cloud Implementation: Streamlining sales processes to boost productivity and revenue.
• Service Cloud Implementation: Enhancing customer service operations for improved client satisfaction.
• Pardot Consulting Services: Automating marketing efforts to increase lead generation and engagement.
• Salesforce Managed Services: Offering ongoing support and optimization to ensure sustained performance.
• Salesforce Migration Services: Facilitating smooth transitions from legacy systems to Salesforce.
• Marketing Cloud Services: Designing and executing comprehensive marketing strategies using Salesforce Marketing Cloud.
• Salesforce Development Services: Building custom solutions and integrations to meet unique business needs.
• Salesforce Optimization Services: Analyzing and refining existing Salesforce setups for enhanced efficiency.
• Salesforce Customization Services: Tailoring Salesforce functionalities to align with specific business requirements.
• Salesforce Integration Services: Integrating Salesforce with other business systems for unified operations. FormTitan, Pardot, Marketing Cloud, HubSpot, Power BI, SAP, Microsoft Dynamics 365, DocuSign, Slack, MuleSoft, Tableau, etc

Avalon | Salesforce Consultant04/2024 – present
As a Salesforce Consultant at Avalon, I specialize in optimizing business processes through Salesforce automation tools, particularly Salesforce Flow. My primary focus is on streamlining operations, enhancing workflows, and boosting overall system efficiency. I deliver robust Salesforce solutions tailored specifically to client requirements, ensuring maximum return on investment.
Key Responsibilities and Achievements:
• Designed, built, and optimized Salesforce Flows to automate complex business processes, significantly reducing manual effort and enhancing productivity.
• Managed comprehensive data migration projects, successfully transitioning data from legacy systems (including Fastdoc) to Salesforce while ensuring data integrity and accuracy.
• Implemented and configured Salesforce Marketing Cloud to facilitate personalized, data-driven marketing strategies and improve customer engagement.
• Set up integrations with third-party applications such as Binotel and Titan, expanding Salesforce functionalities and establishing cohesive, interconnected systems.
• Collaborated closely with stakeholders to analyze business needs, identify process gaps, and deliver customized Salesforce solutions aligned with strategic objectives.
• My work consistently results in streamlined processes, improved data quality, enhanced user experience, and elevated client satisfaction.

U Trust Insurance Agency LLC | Salesforce Implementation Specialist02/2024 – 01/2025
Led a full-scale Salesforce implementation for U Trust Insurance Agency LLC, transforming a basic system into a comprehensive, efficient tool. Key responsibilities included:
• User Setup & Permission Management: Established secure, role-based access ensuring data integrity.
• Custom Configurations & Automation: Tailored Salesforce to meet specific business needs and automated processes using Lightning Flow, significantly reducing manual tasks.
• Email-to-Case Integration: Implemented a streamlined system for organizing customer inquiries, ensuring efficient ticket logging and routing.
• Release Process & Sandbox Maintenance: Managed structured release processes with rigorous testing and maintained sandbox environments for safe development and training.
• System Scaling: Drove user adoption, increasing active users from 1 to 35 within one year, resulting in enhanced operational efficiency and improved customer support.
• This comprehensive approach not only optimized daily operations but also positioned the company for long-term success through effective Salesforce adoption and process automation.

MarTech Do | Salesforce Consultant | Pardot Consultant08/2023 – 12/2024
As a Marketing Cloud Account Engagement Consultant, I help businesses harness the power of Salesforce for B2B marketing automation. Here’s a look at the core responsibilities that drive engagement and optimize lead management for clients:
• Pardot Setup & Integration: Installing Pardot, configuring seamless integration with Salesforce, enabling User Sync and SSO, and ensuring data flows smoothly between platforms.
• Campaign Strategy & Execution: Crafting targeted email campaigns to drive engagement and conversions, designing responsive templates, and using A/B testing to optimize results.
• Lead Capture Optimization: Building and optimizing lead capture forms and Form Handlers, integrating progressive profiling to enhance data quality without overwhelming users.
• Scoring, Grading & Automation: Customizing scoring and grading models to qualify leads effectively and setting up automated nurture programs for continuous engagement.
• Campaign Management & ROI Tracking: Configuring Connected Campaigns for cohesive tracking, utilizing UTM parameters to measure campaign performance, and using B2B Marketing Analytics for deep insights.
• Audience Segmentation & Data Management: Creating dynamic lists for targeted outreach, managing data deduplication, validation, and enrichment to keep lead information accurate and actionable.
• Compliance & Customer Experience: Configuring Email Preference Centers and unsubscribe pages to comply with GDPR and CAN-SPAM, and maintaining cookie consent options.
• Reporting & Analytics: Building custom reports and dashboards to monitor KPIs, track campaign success, and make data-driven recommendations.
• Being a Marketing Cloud Account Engagement Consultant means turning complex marketing challenges into streamlined solutions that help clients connect with the right leads at the right time.

Pharmbills | Salesforce Administrator02/2023 – 08/2023
• User Management, Data Management, Customization, Security, Automation, Maintenance and Monitoring, Training and Support.

BigCommerce | Salesforce QA10/2021 – 07/2022
InCountry | Salesforce QA03/2021 – 10/2022
IBVCloud | Salesforce QA08/2018 – 03/2021

Skills

Pardot Implementation & Configuration | Pardot Administration & Maintenance | Sales Cloud Implementation | Service Cloud Optimization | Service Cloud Optimization | User & Permission Management | Process Optimization
Salesforce Flow Automation | Campaign Management | Lead Scoring & Grading | Automation Rules | Engagement Studio | Landing Page & Form Creation | Completion Actions | Pardot Reports & Dashboards | ROI & Campaign Attribution Reports | B2B Marketing Analytics | Salesforce Connector Configuration | Pardot Troubleshooting & Support | Release Management & Feature Adoption | Attention to Detail | Problem-solving

Education

Odessa University | Faculty of Economics and ManagementOdessa | 2008 – 2013