Ірина

IRYNA HRYTSKA
BRAND LEADER & MARKETING COMMUNICATIONS
CONTACTS
Ukraine/Kyiv, [открыть контакты](см. выше в блоке «контактная информация»)
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Portfolio: Google Drive Portfolio

PROFESSIONAL PROFILE
Experienced brand leader with deep practical knowledge in the development and evolution of
creative and business processes.
20 years of experience in marketing and branding:
• progressed from advertising & PR to creative director of a branding agency
• worked with international clients in over 10 countries
My strength lies in the combination of strategic thinking, creativity, and multidisciplinary
experience. I have real success in creating large international projects based on the ability to bring
together professional teams and partners.
I aim to build bridges between business and culture. I see my effectiveness in roles requiring
leadership, innovation, and the ability to influence through culture.
Growth- and results-oriented. I have strong communication skills combined with long-term vision
and a wide network of professional and personal contacts in the industry.

KEY COMPETENCIES
• Strategy and analysis
• Marketing and communications
• Creative processes & Brand development
• Project & Team management
• Cultural diplomacy projects

KEY EXPERIENCE
BRANDING AND MARKETING COMMUNICATIONS:
Creative Director
Boomerang Branding Agency | 2004 – present
Over 250 implemented projects: branding, naming, graphic design, creative and communication
strategies in Ukraine, Poland, Israel, Georgia, China, Korea, USA, Germany, Slovakia, Cyprus.

Development of a sports brand and sports strategy for the city of Kharkiv | 2020

Marketing and Advertising Director
"Areal" Corporation | 2000 – 2003
• Competitor analysis and advertising strategy development
• Budgeting, media planning, and performance analysis
 • Creation and support of a loyalty program
• Implementation of advertising campaigns and long-term PR initiatives

EDUCATIONAL AND CULTURAL PROJECTS:
Expertise in art management and curatorship | 2022 – present
Developed and implemented more than 12 cultural projects in Lithuania, France, Ukraine,
Germany – exhibitions, photo exhibitions, auctions, and cultural events in public spaces.

Expert, “Frontier Kunst Kollektiv” (Vienna, Austria) | 2024 – present

Educational project “Brand your hobby” (Vilnius, Lithuania) | 2022 – 2023
• Developed and delivered a workshop program for Ukrainian and Lithuanian creatives
• Branding and marketing tools for personal brand creation

Educational program for Kharkiv Sports Academy | 2020–2023
• Developed and implemented workshops: “Sports Management,” “Sports Marketing”
• Attended by over 80 representatives of federations and clubs

Founder and Speaker, Boomerang Advertising School | 2012 – 2016
• Organized educational programs, promotion, and advertising
• Conducted workshops: “Naming,” “Creative Techniques,” “Outdoor Advertising”

EDUCATION & TRAINING
• Master’s Degree, Management
National Technical University, Kharkiv, Ukraine
• MBA Program, De Baak Business School, Netherlands
• Internship at Berg-Kleine Communication Agency, Netherlands
• Bachelor's Degree, Art History
Kharkiv State Academy of Design and Arts, Ukraine

OTHER TRAININGS AND PROGRAMS
• Mentor, IFA Mentorship Program (Budapest, Hungary & Berlin, Germany) | 2023
• Participant, "Development of a network of Ukrainian public organizations in EU countries"
by Ukreate Hub & Norwegian-Ukrainian Advocacy Hub (Oslo, Norway) | 2025 (Funded by
EEA and Norway Grants in Iceland, Liechtenstein, and Norway)
• Personal Growth Training – Isaac Pintosevich System | 2007, Kharkiv
• “Design Thinking for Innovation” by Jeanne Liedtka (University of Virginia) | Prometheus,
online, 2017
• English – B2

REFERENCES
Algirdas Kumza
Vilnius, Lithuania
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