Анастасія

ANASTASIIA SINKEVYCH
PR&COMMUNITY MANAGER | FOUNDED AND SUCCESSFULLY EXITED A BUSINESS

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EDUCATION

Borys Grinchenko Kyiv University - Bachelor’s Degree: Advertising and PR
Borys Grinchenko Kyiv University - Master's Degree: Advertising and PR

EXPERIENCE

VMLY&R - ACCOUNT MANAGER
April 2019 – June 2021 (2,3 years experience)

Managed integrated advertising campaigns for key clients (Danone, IDS, MHP, PepsiCo, AB InBev, others) from briefing to delivery
Acted as liaison between clients and internal creative teams to ensure timely and effective execution
Oversaw project documentation, budgeting, and contract coordination
Prepared and submitted case materials for industry award entries, including Effie Awards
Ensured consistent communication flow and maintained strong client relationships

STUDERLY (EX TUTOR SERVICE) — FOUNDER
Since August 2020
Founded and led an edtech startup focused on personalized tutoring and academic support
Directed product strategy and platform development, including UX and core functionality
Managed end-to-end operations: tutor recruitment, onboarding, customer support, and quality control
Developed and executed go-to-market strategy, driving consistent user growth and high retention
Built and led a remote cross-functional team across product, marketing, and operations
Oversaw budgeting, financial planning
Conducted market research and user testing to iterate on product features
Handled basic PR and communications, including social media presence and informal media outreach

VOOPTY ERP (CRM) - CO-FOUNDER, CEO - EXIT
August 2023 – June 2025 (Exit)
Oversaw all aspects of the business except software development
Scaled the company 5× within one year through strategic operations, marketing, and team growth
Led team management, hiring, and onboarding processes
Drove customer acquisition and retention through direct outreach and digital marketing
Developed and executed marketing campaigns across multiple channels
Represented the company at local and international events and conferences
Managed internal operations and cross-functional coordination
Completed a startup acceleration program, refining product strategy and scaling operations
Successfully exited the business in June 2025 through acquisition
COURSES
MediaStart School — Media & Communications Fundamentals, 2018
YEP Accelerator — Startup Acceleration Program, 2024–2025

OTHER SKILLS

Skills Figma, Canva, Adobe Premiere Pro, MongoDB, Notion, Discord, Slack, Trello, Microsoft Office, Google Workspace, Zoom.
English - B2 (Upper-Intermediate).

CONTACT DETAILS

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