Юлія

Yuliya Kobylyakova

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Marketing Manager

Experienced and energetic Marketing Manager with
over ten years of experience managing marketing
projects from conception to completion. Adept in
using digital marketing platforms to increase sales
and overall company productivity. Experienced in
monitoring and reporting marketing objectives, to
maintain necessary internal communications within
business units. Pragmatic and result oriented.

Employment history

Market Research Analyst, Oximio (service provider for clinical trials)

Nov 2021 – current

• Provide actionable market and customer insights to support and drive commercial
initiatives

• Market potential evaluation for geographical expansion and service development

• Assess and select data sources to maintain market intelligence which informs commercial
planning and delivery

• Interpret industry and competitor development and trends to deliver actionable insight to
the Business Office, to inform geographic and service development

• Track, report, and analyse the performance of marketing activities, ad-hoc analytic
requests, and development/automation of regular reports

• Recommend marketing channels and implement tactics to meet specific marketing goals

• Oximio website: Improve online visibility and functionality to maximise potential, as
primary B2B channel

• Advise other functions (sales, country management) as the knowledge owner for customer
and market data

• Create and implement processes, systems and workflows to enable the delivery of
requirements

National Marketing Manager, Kuehne+Nagel

Oct 2019 – Oct 2021
• Market research, export-import trade analysis of the entrusted territory, big data analyzing,
carrying out research and intelligence into competitor strategy

• Design, implement and facilitate an effective national marketing strategy, align the
marketing plan with local BUs and Head office

• Launching new services, managing marketing campaign focused on gain market share

• Day-to-day support of KAMs / BU`s sales teams, providing analytical data and marketing
materials to ensure business goals achievements

• Online ads, email direct mailing, PR activities execution to ensure leads generation,
oversee UA corporate website

• Report to Country manager and Head office on the effectiveness of strategies/campaigns

Head of marketing, Selena-Climate

July 2018 – Oct 2019

• Marketing and competitive research: marketing channels, promotional strategies, pricing

• Strategic and budget planning, setting the scope, implementation, management and
review of marketing campaigns

• Coordination multi-channel (online/offline) marketing plan in order to increase brand
awareness, making sure that campaigns run to deadline and on budget

• Support regional distributors and sales team in order to increase the turnover

• Fostering relationships to maintain existing distributors, design and delivering sales
training

• Oversee and manage the in-house marketing team and external contractors

Marketing and communication manager, Herz Ukraine

Dec 2016 – July 2018

• Develop a marketing plan comprehensive to business goals

• Budget setting and control, including measurement and return on investment

• Support regional distributors, providing with marketing materials, developing trade
marketing activities in collaboration

• Design print and POS materials

• Plan and execute trade shows participation and other internal events

• Lead CRM system implementation project
Marketing Specialist, Lapp Ukraine

Apr 2011 – Dec 2016

• Manage creative projects, promoting a superior corporate image

• Plan, execute and led online marketing tactics

• Design and implement direct mail campaigns, A/B testing

• Print and POS materials development, day-to-day marketing support of sales team

• Lead the project of Partner portal implementation in order to ensure information support
and improve business process

Education

University of Economics and Law, 2006 – 2010

International Information Analyst, Bachelor degree

University of Economics and Law, 2010 – 2012

Manager of Programs and project, Master degree

Hard skills

• Experienced in big data analysis

• Perfect MS Office Suite skills

• Strong online marketing skills: EDM, paid ads, social media marketing, lead generation

• Project management skills

Soft skills

• Excellent communication skills

• Creative and problem solving skills

• Strong leadership and consensus building skills