Сергій

SERHII DEMCHENKO
HEAD OF AUTOMOTIVE PARTNERSHIPS |
MOBILITY FINANCE EXPERT

SUMMARY
Strategic automotive finance leader with 15+ years of experience at Credit Agricole
Ukraine, specializing in F&I program development, OEM co-branded financing, and
nationwide dealer network management. Built and scaled a partner network from
170 to 400 active dealerships across all major brands. Direct relationships with
Toyota, BMW, Renault, Nissan, Hyundai, Stellantis, Mazda, Suzuki, Honda, Škoda,
and insurance partners - ARX, Arsenal, Vuso, PZU, Uniqa, Vidi, USG, Universalna.
Developed Credit Planner — a proprietary mobile app (iOS/Android) for planning
credit deals, deployed across the bank network.
CONTACT INFORMATION
WORK EXPERIENCE
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Head of Division
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Credit-Agricole Ukraine |April 2017 - up to now
Telegram
Linkedin Scaled active dealer partner network from 170 to 400 dealerships (+135%) by
recruiting, onboarding, and developing long-term F&I partnerships with
Irpin, Ukraine
franchised dealers of all major OEM brands across Ukraine;
Negotiated and launched co-branded auto loan programs with Toyota Credit,
CORE COMPETENCIES Renault Finance, BMW Financial Services, Mazda Finance, Hyundai Finance and
Automotive Financing & Leasing others — including product design, dealer training, and sales support — resulting
Programs in 100%+ growth in financed vehicle sales at partner locations;
Dealer Network Development Built and managed insurance partnership portfolio with ARX (AXA), Uniqa,
Arsenal, PZU, Universalna, Vidi-Insurance, USG, integrated into point-of-sale
B2B & OEM Partnership
credit workflows;
Management
Led a team of 5 regional relationship managers, setting KPIs, coaching
Strategic Negotiations
performance, and ensuring full coverage of the national dealer network;
Dealer Staff Training & Sales
Enablement Developed Credit Planner — a proprietary mobile app (iOS/Android) that enables
dealers and bank managers to calculate, structure, and present auto loan deals
CRM & Workflow Optimization
on the spot, reducing the time-to-offer at the point of sale;
Cross-Functional Team Leadership
Regional Manager
F&I Product Development &
Deployment Credit-Agricole Ukraine |April 2011 - April 2017
Built the bank's first centralized F&I partnership model, connecting 100+
LANGUAGE dealerships with standardized credit and insurance products;
Initiated and launched co-branded auto loan programs with Renault Finance,
Ukrainian - native Mazda Finance, and Toyota Credit — establishing the bank as a preferred
English - intermediate financing partner for these Cars distributors' networks;
Russian - fluent Exceeded annual sales targets by 150% consistently through active dealer
engagement, joint marketing campaigns, and sales staff training at partner
locations;
KEY PARTNERS
OEM & Distributor Partners
Toyota, BMW, Renault, Nissan, Hyundai, Stellantis (Peugeot/Citroën/Opel/Jeep),
Mazda, Honda, Škoda, Suzuki, Winner Group, Yamaha, Harley Davidson, Ducati
Insurance Partners
ARX(AXA), Uniqa, PZU, Arsenal, Vidi, USG, Universalna
EDUCATION
National Academy of Management
1997-2002, Master's Degree in Management
1997-2003, Master's Degree in Marketing
Professional Development & Certifications
Fullstack Web Development (React, Node.js, React Native)
Credit Planner app (iOS/Android) — deployed