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IRENE BYVALKEVICH

Digital Marketing Manager

E-mail: [открыть контакты](см. выше в блоке «контактная информация»)

EDUCATION

2025: AI, Chatbots, CRM & End-To-End Analytics
2024: Marketing Automation
2021: Integrated Digital Marketing
2018: UX/UI-Writing
2015: Advertising, PR & Marketing Management
2011: SEO for Dummies
2005 – 2010: Nikolay Gogol State University, Master’s Degree in English

English level: С2

TOOLS & TECHNOLOGIES

🔹 SEO & Analytics – GA4, Search Console, Google Keyword Search Tool, Ahrefs, SEMrush, Serpstat, SimilarWeb, MOz
🔹 PPC & Paid Ads – Google Ads, Meta Ads, LinkedIn Ads
🔹 Emails – MailChimp , Mail Gun, SendPulse
🔹 CRM, API & Marketing Automation – ActiveCampaign, Zapier, Make, Klaviyo, MailerLite, HubSpot, Bitrix24, etc.
🔹 CMS & Web Development – WordPress, Contentful, Tilda, Wix, WebFlow, etc.
🔹 Project Management – Trello, Jira, Confluence, Slack, Notion, Asana
🔹 Design & UX Tools – Miro, Whimsical, Figma, Adobe Photoshop, Canva
🔹 A/B Testing & CRO – Optimizely, HotJar, Creabl
🔹 Affiliate Marketing & PR – Outreach tools, press release distribution tools
🔹 AI tools, etc.

WORK EXPERIENCE

Product Marketing Manager
October 2024 – April 2025
AdvisorZen.AI (https://advisorzen.app/) The ultimate AI assistant for Wealth Management/SaaS/FinTech/B2B/startup

Achievements:
• Developed and executed GTM strategy, including competitor analysis, market positioning, ICP profiling, and channel selection — laying the groundwork for launch readiness.
• Built and optimized full user funnels, from landing pages and onboarding flows to upsell touchpoints — using behavioral insights and performance data.
• Integrated AI tools (e.g. ChatGPT, Framer AI, content automators) into our marketing and content creation stack to accelerate execution and scale efforts leanly.
• Created all onboarding, help center, and microcopy content, enhancing clarity, self-service learning, and UX consistency.
• Launched Product Hunt campaign end-to-end, handling messaging, creative, timing, and outreach to maximize launch day visibility.
• Managed full-cycle email automation, including welcome sequences, reactivation, upgrade nudges, and personalized messaging using dynamic data.
• Planned and executed SEO content strategy around user problems, intent-based keywords, and long-tail searches — driving early organic growth.
• Produced visual and scripted content for demos, product education, and YouTube channel optimization — geared toward user onboarding and product understanding.
• Ran paid acquisition experiments via Meta and LinkedIn Ads, with creative tailored to career-driven B2B personas.
• Maintained SaaS presence across review platforms, and initiated outreach to micro-influencers and community leaders in productivity and remote work spaces.
• Created guest-posts, press releases, news, landing pages, infographics, texts for e-mail newsletters, etc.
• Introduced scheduled targeted email marketing programs.
• Identified and experimented with new visibility channels to boost brand recognition.

Product Marketing Manager
April 2024 – October 2024
Amploo (https://amploo.io/) The top all-in-one collaboration tool/SaaS/remote company/B2B/startup

Achievements:
• Led GTM activities including competitive and market research, ICP development, and channel strategy — ensuring readiness for launch and positioning.
• Crafted and optimized digital funnels: built landing pages, created UX/UI copy, interface microcopy, and content-driven conversion flows.
• Set up full-funnel email marketing & automation, including onboarding, upsell, and reactivation sequences.
• Owned Product Hunt launch operations, resulting in optimized timing, copy, visuals, and influencer engagement for maximum reach.
• Integrated AI tools into the marketing stack for faster content creation and campaign execution.
• Developed and launched SEO-optimized blog content, knowledge base, and help center assets to improve organic reach and customer support.
• Created and launched Meta Ads and LinkedIn Ads campaigns, focusing on ICP-driven targeting and performance testing.
• Designed SMM visuals and created multi-format content, including videos, banners, and platform-native formats (LinkedIn, X, YouTube).
• Wrote scripts and managed content for demo videos and YouTube channel optimization.
• Collaborated with product team on UX improvements and A/B-tested messaging hypotheses to enhance feature adoption.
• Proactively managed presence on SaaS directories, review platforms, and engaged micro-influencers to build credibility and drive traffic.
• As the sole digital marketing owner in a fast-paced remote SaaS startup, played a pivotal role in preparing and executing Amploo’s go-to-market strategy.
• My contributions directly supported product launch, early-stage growth, and customer acquisition efforts in the B2B collaboration space.

Content Marketing Strategist
August 2021 – December 2023
Fireart Studio (https://fireart.studio/) The leading UX/UI product design & development company /B2B/Warsaw/remote

Achievements:
• Development and implementation of marketing strategies, including setting up and analyzing advertising campaigns in search engines, social networks.
• Creation of a variety of promotional materials like lead magnets, blog posts, banners, text ads, and social media content.
• Analyzing the effectiveness of advertising campaigns and preparing reports for management.
• Building effective relationships with internal and external stakeholders, focused on achieving overall company goals.
• Developed proofread and SEO optimized unique content for a variety of company sites to improve presence and brand awareness.
• Researched analytics in GA4 & Google Search Console and improved on-page SEO performance, resulting in top page increase of monthly organic traffic from 4K to 7K and 14K in a 3 months period.
• Built brand awareness, positive reputation and ongoing support for the company.
• Took ownership of the company blog website, graphic design for growth and lead generation.
• Published books on Amazon to showcase the company expertise.
• Distribute press releases, announcements, and case studies.
• Cooperated with PM/Sales to make sure deliverables happened on time.
• Crafted or edited prototypes in Figma to present ideas and improve UX.
• Researched SEO keywords relevant to marketing efforts.
• Managed teams of SEO professionals to ensure the success of content strategy.
• Scheduled product launch on Product Hunt and followed up promotion activities.
• Implemented content strategic planning, distribution and targeted campaigns.
• Company blog & other page creation and supervision, scriptwriting, storytelling.
• CRO and other improvements.
• Managed/created/ edited PR material and provided relevant SMM marketing support.
• Communications throughout departments.
• Managed Luxeo SEO team performance and extended resources & outstaff/outsource hiring assistance.

Digital Marketing Manager
July 2020 – August 2021
Artkai (https://artk.ai/) The leading Ukrainian digital product design and development agency/B2B/Kiev/remote

Achievements:
• Competitor’s analysis and search for partnerships.
• Dived deep in marketing strategy, improving each step of inbound marketing activities.
• Worked on branding of the company, support creation of sales and marketing materials (style, structure, message to audience).
• Came up with growth strategies and content experiments to increase SQL amount;
• Supported outbound activities of Sales Department (marketing campaigns, offline events, workshops, etc).
• Assisted in leading the process of digital marketing transformation ensuring we are maximising available opportunities within selected channels.
• Managed the content marketing budget to ensure that the strategic imperatives of the marketing and communications strategy are delivered.
• Assisted in paid campaign research or keyword analysis.
• Created blog posts, social media publications, cases, E-mail scenarios, PPC ads texts, presentations & other content.
• Communicated with designers & other department, performed rigorous page testing, which improved the conversion rate of marketing landing pages across company by 150%.
• Implemented content strategic planning, distribution and targeted campaigns.
• Managed/created/ edited PR and web content to provide relevant support, etc.
• Project work.

Digital Marketing Manager
December 2019 – July 2020
Testelium (https://testelium.com/ ) MS Testing System for better SMS delivery quality testing on real SIMs/SaaS/remote

Achievements:
• Project work.
• Digital marketing platform redesign assistance.
• Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24%.
• Evaluated client websites for mobile performance and optimal search engine rankings.
• Developed unique content for a variety of clients sites to improve presence and brand awareness.
• Provided competitor research and SaaS strategy.
• An innovative approach to creating marketing strategies, including working with various advertising formats and automations.
• Developed a content marketing strategy (SEO, SMM).
• SEO/SMM and copywriting assistance.
• GTM activities.
• Affiliate marketing activities.
• Global technology events research and participation.
• Responsible for leading outreach marketing initiatives, aimed at improving company position, and brand, product and services awareness.
• Developed and implemented marketing campaigns, used email marketing strategies, surveys and leveraged social networks to achieve digital marketing goals staying up-to-date with market trends and technology that might benefit the company.
• Development team management and work coordination, etc.

Digital Content Marketing Manager
September 2018 - December 2019
GlobalSignIn (https://www.globalsignin.com/) Large scale event organization MICE /PR/ B2B Singapore/remote

Achievements:
• Developed pipeline email communications to provide assistance, follow-ups, and reminders to SaaS applicants.
• Created top of funnel marketing assets like infographics and white papers that generated 20,000 unique visitors, resulting in approximately $1.5M in incremental revenue.
• Developed unique content for a variety of clients sites to improve presence and brand awareness.
• Created articles for company blogs and webpages, including SEO copy, E-mails, landing pages, case studies, and white papers to boost traffic and increase sales. Conducted robust content management via WP.
• Improved on-page SEO performance, resulting in top page increase of monthly organic traffic of 98%.
• Participated in new authoring initiatives and developing of new digital workflows to drive overall efficiencies and improve speed to market, increase & boost traffic/ sales index.
• Managed/created/ edited web content, sales materials and PR to provide relevant support, etc.

Marketing PR/Communications Manager
December 2016 – July 2018
BSG (https://bsg.world/) Telecommunications/SMS/ B2B/ Kiev

Achievements:
• Analyzed market and target audiences.
• Developed content plan to shape article ideas, outlines, and visual assets & managed it.
• Demonstrated exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different content formats.
• Created guest-posts, press releases, news, landing pages, infographics, texts for e-mail newsletters, Google ads and white paper, etc.
• Distribute press releases, announcements, and case studies.
• Introduced scheduled targeted email marketing programs.
• Identified and experimented with new visibility channels to boost brand recognition.
• Communicated with the sales team, publishers, bloggers, contracted vendors.
• Developed and implemented efficiency improvements to production/ CRM sales processes.
• Assisted with the development and management of customer communications and general correspondence.
• Edited web content and provided relevant printed media processing and offline events support, etc.
• Supported international outbound activities of Sales Department (marketing campaigns, traditional marketing, offline events, workshops, etc).

Digital Marketing Manager
June 2016 – December 2016
Synergetica (https://synergetica.ua/ ) Ukrainian product design and development company/B2B/Kiev/

Achievements:
• Worked closely with the marketing team, designers, developers & the product owner to review results and optimize website content to improve performance.
• Developed and implemented a content strategy.
• Provided competitor research and SaaS strategy.
• Actively contributed to writing tasks to gain a thorough understanding of our business and content requirements.
• Lead the development of SEO strategies, compelling ad copy, video scripts, and educational content.
• Demonstrated exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different content formats.
• Managed blog and website via WP.
• Tested A/B website pages and forms.
• Created scenarios for e-mail chains for customer retention.
• Adopted and helped develop improved tools and processes: outreach, blogging, guest-posts, press releases, news, landing pages, text for e-mail newsletters, interviewing, etc.
• Drove website improvements to completion by coordinating with project managers, web developers, product managers, designers, vendors, and other merchandisers.
• Initiated and provided other digital PR activities

SEO/ Content Marketing Manager
December 2014 – May 2016
SeoProfy (https://seoprofy.ua/ ) High profile SEO agency/ B2B/B2C/Kiev

Achievements:
• Evaluated client websites for mobile performance and optimal search engine rankings.
• Developed unique content for a variety of clients sites to improve presence and brand awareness.
• Organized and analysed data and marketing results.
• Managed teams of marketing professionals to ensure the success of marketing campaigns.

• Launched SEO campaigns for high volume and long-tail keywords that generated 12,000 unique visitors and 160 customers monthly in a highly competitive grey niches.
• Collaborated with marketing, product, and design teams to align content with brand messaging and market trends of the company clients.
• Demonstrated exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different content formats.
• Provided consulting on content strategies and ideas for engaging, retention audiences, hiring freelancers.
• Wrote 200 + marketing texts, + editing and proofreading, infographics, press releases and tracked and reported on metrics related to content effectiveness, made recommendations for improvement.
• Managed, created or edited web content and provide relevant support.
• Ttranslated materials and correspondence for the SEO manager on demand, etc.
• Proven track record of scaling content teams and executing successful content strategies.

SEO / Head of Content
April 2011 – November 2014
UVOCORP (https://www.uvocorp.com/ ) UVOCORP writing agency /B2C/SEO/Kiev

Achievements:
• Spearheaded the scaling of our content team, ensuring quality and consistency across all content domains.
• Provided keyword search and onpage optimisation activities.
• Demonstrated hands-on experience with SEO, PPC, SMM and other marketing channels during the career path.
• Continuously increased website traffic and conversion rates.
• Oversaw content project timelines, resource allocation, and team performance.
• Collaborated with the marketing, SEO, product, and design teams to align content with brand messaging and market trends of the company clients.
• Demonstrated exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different content formats.
• Lead, managed and further developed a specialized team of CRM, social media, content and future PR managers as well as external agencies.
• Worked with Word Press and similar to manage the website content.
• Provide translation and localization services and correspondence for the SEO Team Lead etc.
• Hired, contracted, mentored and developed team members, fostering a culture of excellence and continuous learning in content creation.

Digital Content Marketing Manager

September 2010 - March 2011 (https://isys.in.ua/eng/index.htm) Web design agency /B2C/B2B/SEO/Kiev

Achievements:
• Created quality and well-positioned websites content dedicated to online gaming products.
• Committed to providing all the players with the complete information about the most popular casino games available on the Internet.
• Researched keywords relevant to marketing efforts of clients.
• Produced 1000+ commercial and informative texts, web site templates blog articles
• Designed pages and provided graphics processing via Microsoft Visio/Photoshop/CMS. Created texts for SAPE /Google Adwords Tool, etc.
• Worked closely with assistant editors and other content managers to foster the creation of timely, accurate, informative and thought-provoking stories.

Sales/ Contracting Manager & Translator
September 2008 – August 2011

Private Finance Company

Achievements:
• Joined motivated Sales Development in high level sales environments.
• Developed proven track record of expanding businesses by successfully networking and forming smart partnerships over minimum time.
• Provided translation on meetings, created special instructions and annotations.
• Cold email/phone outreach.
• Cultivated key relationships and consistently generated new business relations.
• Driven to help increase the prosperity of a business while working to enhance their reputation.
• Showed negotiating and contracting skills.
• Contracted businesses for partnerships.
• Provided banking/law/insurance contracting and established representative’s cooperation and correspondence.
• Searched and managed the data on foreign companies.
• Provided information analysis and reported.

KEY ACHIEVEMENTS
✅ Created more than 1000+ commercial and informative texts, web site templates blog articles to ensure stable traffic, improve CTR and ensure endless profit.
✅ Scaled organic traffic by 250% in 6 months using SEO & content marketing.
✅ Executed multiple Product Hunt launches, driving early adopters & brand exposure.
✅ Increased blog traffic from 4K to 14K users in 3 months via content strategy & CRO.
✅ Generated 12K+ unique visitors monthly through SEO campaigns for B2B clients.
✅ Managed $100K+ in paid ads budget, optimizing campaigns for maximum ROI.
✅ Boosted conversion rates by 150% through A/B testing & UX improvements.
✅ Found valuable partnerships via PR and influencers to build brands from scratch low or no budget.

LET’S COOPERATE
Looking for a data-driven marketing strategist to scale your brand’s digital presence? Let’s collaborate! 🚀
📧 Email me: [открыть контакты](см. выше в блоке «контактная информация»)
💼 Case: https://luxeo.team/186-organic-traffic-and-200-commercial-keywords-in-the-top-10-in-the-it/