Олексій

Alexey Marchenko Education

Degree in Foreign Languages 2000 - 2005
KIROVOGRAD PEDAGOGIC UNIVERSITY

Employment

Chief Operating Officer May 2025 - Aug 2025
Extremepride(GoPro,Ninja/Shark)

Planning and managing the company's day-to-day activities
Personal details Review and update of standard operating procedures
Maintenance of quality control and risk management
Alexey Marchenko Assessment of business strategies and their operational impact
Development of methods for achieving the goals and objectives of the
[открыть контакты](см. выше в блоке «контактная информация») company
Key performance indicators create and approve
Reducing the company's operating costs and improving processes.
[открыть контакты](см. выше в блоке «контактная информация»)
Match and hire
Budget development
Kiev Kiev
General manager Aug 2019 - May 2025
June 10, 1983 Polaris Ukraine

B Create and implementation sales development strategy
P&L managing
Management all divisions (Sales,Finance,Logistics,Marketing,Accounting,
Ukraine
Regional etc.,)
Negotiating with key customers, concluding contracts, developing current and
[открыть контакты](см. выше в блоке «контактная информация») attracting new customers
marchenko-9aa8b247 Sales and margin planning, assortment management, assessment of
competitors' activity
Achievements: Open subsidiary from 0 to 18 staff and 90 outsource people
Skills Sigh contracts and start sell in with TOP 5 (Comfy,Foxtrot,Rozetka,Eldorado,
Epicentr) and WH customers
P&L Management Create regional team
Gross Margin increase from 17 to 27%
Sales Strategy Sell in increase by 1700% for 4 years

Team Leadership Commercial director Mar 2018 - Aug 2019
Groupe SEB Ukraine (Tefal,Rowenta,Moulinex,WMF), Ukraine,Moldova,Georgia,
Contract Negotiation Armenia

Business Development
Create and implement strategic sales and marketing plans that successfully
Customer Relationship achieve business objectives
Management Monitor competitors' products, including relevant sales and marketing data
Develop an operating budget for the sales division that meets business goals
Risk Management Use available data to accurately forecast sales and set appropriate
performance goals
Competitive Analysis Complete market research and analyze results to adjust sales and marketing
strategy for maximum success
Assortment Management
Develop and maintain positive relationships with key clients, including
Team Building negotiating and closing on major contracts
Motivate and energize the staff to make proactive decisions in all their
Process Improvement
communications with clients
Cost Reduction Create weekly, monthly and quarterly sales goals and keep executives
apprised of the progress
Subsidiary Launch Prepare monthly, quarterly and annual sales forecasts
Perform research and identify new potential customers and new market
Regional Team Creation
opportunities
Sales Margin Planning Provide timely and effective solutions aligned with clients' needs
Liaise with Marketing and Product Development departments to ensure brand
Negotiation Skills consistency
Stay up-to-date with new product launches and ensure sales team members
Staff Recruitment are on board
Prepare annual, quarterly, monthly KPI for sales team
Logistics Coordination
Achievements: M/S increase from 16 to 24 %
Financial Planning Gross Margin increase from 44 to 52%
#1 SDA supplier on the market
Marketing Strategy Sell in increase by 232%

Goal Setting
Senior KAM Feb 2017 - Feb 2018
Key Performance Indicator
Groupe SEB Ukraine
Approval

Budget Development Drive sell in/out activities at assigned customers for assigned products
reaching set KPIs (sell in volume, DIO, IHS, MS, etc)
P&L Management Collect monitor and analyze customer weekly PSI
Provide regular accurate planning on sell in/promo activities
Sales Development Implement of key performance indicators jointly aligned with the customer and
Sales Leader HA.
Business Strategy
Analyze market trends and provide unique moves/points on improving LG
Team Leadership positioning on the market
Providing needed information for weekly S&OP meetings getting in issues'
details and finding quick effective solutions
Languages Customer Sales Program Accruals/AR management
Customer P&L management
Customer Sales forecasting management on weekly basis
Ukrainian
Preparing and providing with useful information needed (price list, product
English information, order form etc.) in order to increase sales, IHS, DS
Clear and timely reporting
Achievements: Increase IHS from 24% to 39% ( #1 in portfolio Foxtrot SDA)
Hobbies Enlarge listing from 80 to 135 models
DIO decrease from 70 to 54 days

Traveling Major Home Appliances Wholesale and Small Oct 2014 - Dec 2015
Domestic Appliances part leader
Tennis
LG Electronics Ukraine, Kiev
Poker
Create and implement strategic sales and marketing plans that successfully
Fishing achieve business objectives
Monitor competitors' products, including relevant sales and marketing data
Reading Develop an operating budget for the sales division that meets business goals
Use available data to accurately forecast sales and set appropriate
performance goals
Complete market research and analyze results to adjust sales and marketing
strategy for maximum success
Develop and maintain positive relationships with key clients, including
negotiating and closing on major contracts
Motivate and energize the staff to make proactive decisions in all their
communications with clients
 Create weekly, monthly and quarterly sales goals and keep executives
apprised of the progress
Prepare monthly, quarterly and annual sales forecasts
Perform research and identify new potential customers and new market
opportunities
Provide timely and effective solutions aligned with clients' needs
Liaise with Marketing and Product Development departments to ensure brand
consistency
Stay up-to-date with new product launches and ensure sales team members
are on board
Prepare annual, quarterly, monthly KPI for sales team
Achievements: M/S SDA increase from 31% to 32%,MDA from 22% to 24%
Sell in increase 35%
#1 VC/ MWO/WM categories on the market,REF #2
Margin increase from 9% to 10%
DIO decrease from 67 to62 days
LTI decrease form 7% to 3%

Senior sales manager SDA Nov 2011 - Oct 2014
LG Electronics Ukraine, Kiev

Drive sell in/out activities at assigned customers for assigned products
reaching set KPIs (sell in volume, DIO, IHS, MS, etc)
Collect monitor and analyze customer weekly PSI
Provide regular accurate planning on sell in/promo activities
Implement of key performance indicators jointly aligned with the customer and
Sales Leader HA.
Analyze market trends and provide unique moves/points on improving LG
positioning on the market
Providing needed information for weekly S&OP meetings getting in issues'
details and finding quick effective solutions
Customer Sales Program Accruals/AR management
Customer P&L management (DFI, COI).
Customer Sales forecasting management on weekly basis (GDMI).
Preparing and providing with useful information needed (price list, product
information, order form etc.) in order to increase sales, IHS, DS
Clear and timely reporting
Achievements: M/S increase from 18%to 31%
Sell in increase more than 200%
#1 VC and MWO SDA categories on the market
Margin increase from - 1% to + 3%
DIO decrease from 80 to 59 days
LTI decrease form 10% to 2%

Head of Regional Sales (BRAUN) Dec 2007 - Oct 2011
PROCTER & GAMBLE UKRAINE, Kiev

Work with distributors (SAV-service, STV, PG-trade);
Plan sales for assigned territory;
Control accounts receivable;
Plan and conduct activities for the promotion of products;
Conducting trainings for the personnel of the Distributor;
Monitor sales representatives on distributor;
Organize work of the staff of the Division of regional sales P&G, directions for
effective sales, setting and monitoring of compliance with plans of sales (8
people);
Monitoring competitors;
 Launch on market novelties company brand;
Director of project management consulting (52 people) and demonstrators (9
people) Braun P&G;
Coordinate entrusted team's payroll.
Achievements: Regularly fulfilled sales plans;
More than 30 SKU listing in the matrix of distributor;
Volume increased by 270% index;
Coverage increased by more than 5 direct customers (150 outlets);
Successfully realized agreements about the lead through of activities in
national networks.

Manager of Private Label Management and Jun 2006 - Jun 2007
Merchandising Division
KVIZA - TRADE, Kiev

Sign contracts on placing the products on check-out zone of the company;
Control of implementation of financial agreements with suppliers
Control middle managers;
Analyze efficiency of assortment (margin);
Develop large-scale project campaigns (Private-label);
Maintain Financial and Accounting assignments (SAP).
Achievements: Increased the amount of payments from vendors by 300% for
placement in check-out zone;
Calculated estimated profitability of Private-label project of all categories and
successfully implemented this project network wide.

Purchasing Manager Mar 2005 - Jun 2006
KVIZA - TRADE, Kiev

Control availability of products at trade floors;
Manage personnel (sellers);
Take place in opening of new trading platforms and contract campaigns with
suppliers in the regions.
Achievements: Successfully opened 5 hypermarkets on territory of Ukraine;
Increased volume of sales in the categories by 15%.

Courses

Effective Sales Course 2010

Presentation Skills Training 2011

Overcoming Objections Training 2011

Time Management Training 2010

Negotiation Skills Training 2010

Situation Leadership Training 2010

Added Value Creation Training 2010

Developing and Leading Your Sales Team 2012

Pricing Strategy 2012

Planning for Effective Selling 2012
Management and Leadership in action 2018