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Опыт работы

Strategic Marketing Lead / Fractional CMO

с 02.2021 по наст. время (5 лет 6 месяцев)

- Provided marketing strategy, analytics, and GTM consulting for B2B and SaaS clients.

- Led full-cycle marketing strategy: insights → hypotheses → GTM plan → execution roadmap.

- Increased client base from 1,500 to 13,000 in 18 months for NDA client.

- Achieved 40% YoY revenue growth across multiple product lines.

- Worked cross-functionally with design, product, analytics, and content teams.

- Supported investor relations and due diligence with marketing analytics reporting.

Strategic Marketing Lead

с 08.2015 по 02.2021 (5 лет 7 месяцев)
Lazarev.Agency, Київ (IT)

- Led strategic marketing for agency and clients.

- Developed brand and product positioning for digital products in US and EU markets.

- Managed cross-functional teams: designers, PMs, researchers, content.

- Owned full marketing strategy and GTM for clients (startups, enterprise, SaaS).

- Built marketing system from scratch and scaled it across departments.

Brand manager

с 10.2013 по 06.2015 (1 год 9 месяцев)
Euroizol, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

- Managed 3 brands simultaneously: positioning, 5P, product launches.

- Ran performance marketing campaigns and optimized budget allocation.

- Trained B2B clients to increase product sales and adoption.

- Supported sales with marketing enablement materials and campaigns.

Образование

Kyiv National Economic University

Faculty of Economics and Management, Київ
Высшее, с 2008 по 2013 (5 лет)

Дополнительное образование и сертификаты

Kyiv Academy of Media Arts (Strategy)

2017

SUPERLUDI | Digital Marketing

2025

SUPERLUDI | Marketing Core

2025

SUPERLUDI | Brand Underdog

2020

SUPERLUDI | Brand Father

2019

Знания и навыки

• Розробка маркетингової стратегії
• Самостійне прийняття рішень
• Проведення рекламних кампаній
• Ведення CRM
• Імплементація маркетингової стратегії
• Аналіз ринків
• Управління командою
• Планування бюджету
• Відслідковування ефективності

Знание языков

• Английский — выше среднего
• Украинский — свободно

Дополнительная информация

Data-driven marketing strategist with 12+ years of experience in demand generation, product marketing, and marketing strategy.
Strong background in working both in enterprise B2B and top-tier digital product agencies.
Proven track record of leading GTM strategy, managing cross-functional teams, and generating measurable growth (clients ↑ from 1,500 to 13,000; revenue ↑ 40%).
Skilled in analytics, positioning, creative direction, and performance marketing.