Контактная информация

Соискатель указал телефон и эл. почту.

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Опыт работы

Product owner

с 05.2022 по 09.2022 (5 месяцев)
Space IT (EdTech Startup), Дистанційно (IT)

Built sales system, brand identity, and awareness; managed lead gen and closing.


Launched and graduated 3 cohorts; paused operations due to focus on RRS.

Chief Marketing Officer

с 01.2022 по 12.2025 (4 года)
Red Rocket Software, Дистанційно (IT)

Red Rocket Software — CBDO / CMO / Growth Lead
Feb 2022 — Nov 2025 | IT Services & Product
Leadership: 10 FTE (marketing, performance, business manager, SDR, leadgen, copywriter, assistants). Built an end‑to‑end revenue engine: strategy, paid channels, SEO/content, analytics, CRM processes, and cold outreach.
Owned Product — Sitefy (SMB website product): defined product concept and positioning, pricing hypotheses, content system (landing + knowledge base), GTM plan (paid/SEO/partnerships), and early‑adopter feedback loops.
Key responsibilities
Strategy & Planning: Annual/quarterly GTM and channel mix (Paid/Organic/Email/PR/Partnerships/CRO) with media plans and funnel targets. ICP/Persona maps per geo (DACH, Benelux, Nordics, UK, PL, CEE, UAE). Brand governance and messaging.


Paid Acquisition: Meta, Google (Search/PMAX/YouTube), LinkedIn. Hypothesis backlog, A/B testing cadence, bid and audience optimization, frequency capping, brand safety.


LPs & Creatives: Briefing and production (static/video/UGC), rapid iteration to counter ad fatigue; segmented landing pages with CRO and A/B/N tests.


Sitefy (SMB website product): product concept & positioning, value proposition, pricing hypotheses, backlog & MVP scope with Delivery, content system (landing + knowledge base), go‑to‑market plan (paid/SEO/partners), feedback loops from early adopters.


Analytics & Attribution: GA4, UTMs, HubSpot CRM; W‑shape/Data‑Driven attribution, pipeline influence dashboards; data quality audits (tracking health ≥95%).


Funnel & CRM Ops: MQL/SQL definitions, SLA to Sales, enrichment & deduplication, lead scoring, nurture sequences (email/remarketing), reporting.


Budget & Forecast: Media budgets €4.5–7k/mo; KPI setting by geo/ICP; CAC targets and payback windows; variance control (≤5%).


Outreach Engine: Built and ran cold outreach via LinkedIn & Email: Sales Navigator, Apollo, Closely, Snov.io; sequences via Dripify/We‑Connect/Linked Helper; 15+ manual/automated LinkedIn pages; database building with Instantly & Phantombuster.


BD & Sales Support: Discovery, scoping/estimations (tech & marketing), proposals & pricing, upsell/x‑sell, stakeholder calls, contract support; account growth.


Brand & PR: Content calendar, case narratives, UGC & expert posts, partner marketing; reputation management and review harvesting.


Team & Playbooks: Hiring & mentoring SDR/BDR/marketers; process docs, KPI dashboards, weekly reviews, retrospectives; training interns and juniors.

Digital Marketing Manager

с 12.2020 по 01.2022 (1 год 2 месяца)
Freelance, Дистанційно (Маркетинг, реклама, PR)

Planned and launched paid campaigns in Meta for SMBs and info‑products across IT & SaaS, Beauty, Car import/sales (US>>>EU), eCommerce, Logistics, and Hiring.


Tasks: audience research & ICP, creative briefs, pixel/Conversions API setup, UTMs, budgeting & pacing, A/B testing, remarketing stacks, funnel CR improvements.


KPIs: CPM/CPC/CTR, CPL/CPA, CAC and payback; weekly dashboards and actionable insights; lead quality checks and spam/bot filtering.


Delivered 10+ projects end‑to‑end, from offer testing to reporting and optimization.

Senior Sales Manager (B2B)

с 01.2019 по 08.2020 (1 год 8 месяцев)
Fruit time, Харків (Оптова торгівля, дистрибуція, імпорт, експорт)

Managed a 150+ account portfolio (restaurants, cafés, hotels).


Responsibilities: territory planning, account farming & hunting, commercial offers and pricing, AR management, expansion into new districts & channels, weekly forecasting, and reporting.


Achievements: opened new sales points, stabilized receivables, maintained hit‑rate against monthly plans; coordinated with operations on supply and quality control.

Regional Sales Manager

с 02.2018 по 12.2018 (11 месяцев)
“Meat Product” (FMCG), Харків (Оптова торгівля, дистрибуція, імпорт, експорт)

Grew distributor network and retail footprint; negotiated with major meat plants;
executed promotions and planograms;
handled reporting and basic accounting.

Junior to Middle Sales Manager (B2B/B2C)

с 01.2015 по 12.2017 (3 года)
UkrSpecKomplekt (Industrial — Rail & Aviation Parts), Харків (Оптова торгівля, дистрибуція, імпорт, експорт)

Sold rail & aviation components; tender participation
bid documentation, invoicing;
outbound prospecting and pipeline management;
closed B2B and B2C deals.

Образование

Kharkiv National University of Radioelectronics

MSc, Economic Cybernetics, Харків
Высшее, с 2013 по 2018 (5 лет)

Дополнительное образование и сертификаты

Нет дополнительного образования и сертификатов.

Знания и навыки

• Email
• Digital-маркетинг
• Cold sales
• Team management
• Впровадження системи KPI
• Продаж B2B
• Продаж B2C
• Performance marketing
• Digital marketing
• Development of a marketing strategy
• Strategic marketing
• Знання процесів Outreach

Знание языков

• Английский — выше среднего
• Украинский — свободно

Дополнительная информация

Result‑driven Head of Growth / Growth Lead / Performance / Head of Marketing / Marketing Lead (Sales/Marketing) with 7+ years across B2B & B2C.

Built full‑funnel marketing and revenue operations for IT services and product teams:

- strategy,
- paid acquisition (Meta/Google/LinkedIn),
- SEO/content,
- CRM & analytics,
- cold outreach engines, and brand development.

Led cross‑functional teams (8 FTE), launched 50+ commercial projects, personally originated 20+ deals via cold outreach, referrals and partnerships.
Strong in ICP/UVP design, offer testing, unit economics (CPL, CAC, LTV:CAC, ROMI/ROAS), and marketing attribution.

Experienced with EU/UK/Nordics/DACH/Benelux/CEE & UAE markets.

Core strengths:

- Go‑to‑Market (GTM)
- Paid Social & Search
- LinkedIn/Email Outreach
- CRM & Pipeline Ops
- Offer & LP Testing
- KPI/OKR design
- Budgeting & Forecast
- Team leadership & mentoring
- Cross‑geo expansion
- Stakeholder management

Toolbox:

HubSpot, Worksection, KeyCRM, GA4, GTM, Hotjar/Clarity, Meta Ads, Google Ads, LinkedIn Ads, ManyChat, Sales Navigator, Apollo, Closely, Snov.io, Dripify, We‑Connect, Linked Helper, Phantombuster, Instantly, Figma, Gamma, Neuronwriter, Trello, Notion, Figma, Slack, Discord, Gmail, Google Sheets/Docs.

Industries (domain exposure):

SaaS, Web2/Web3, Blockchain/NFT/Crypto, MarTech, EdTech, IoT, FinTech (overview), ERP/CRM, eCommerce, Real Estate/PropTech, Entertainment, Beauty/Cosmetology, SportTech, Food & Beverage.

Languages: Russian (native), Ukrainian (native), English (B1-B2).