Vladyslav

Vladyslav Kohtiev
Product Marketing Analyst / Strategic Operations Manager / Marketing Lead / Demand
Generation Lead / Revenue Operations Manager / Digital Marketing Manager — IT &
Digital

Gdańsk, Poland • [открыть контакты](см. выше в блоке «контактная информация») • [открыть контакты](см. выше в блоке «контактная информация») • Telegram: @VladyslavKK •
LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)

Resume/ CV
Profile
I build predictable demand funnels in B2B/B2C: GTM strategy, paid performance
(Meta/Google/LinkedIn), LP/CRO, CRM analytics and attribution, and cold outreach.

Led a cross‑functional team of 10+; the company delivered 70–80+ commercial projects;
personally originated 20+ deals (cold outreach + referrals).

Strengths: ICP/UVP, unit economics, systematic attribution, and an operational marketing
cadence.

Geographies: EU/UK/Nordics/DACH/Benelux/CEE/UAE.

Core Competencies
GTM Strategy • Paid Social/Search • ABM/Outreach (LinkedIn/Email) • CRM & RevOps •
LP/CRO • KPI/OKR • Budgeting & Forecast • Team Leadership • Cross‑market Expansion •
Stakeholder Management

Toolbox: ​
​
HubSpot, Worksection, KeyCRM, GA4, GTM, Hotjar/Clarity, Meta Ads, Google Ads, LinkedIn
Ads, ManyChat, Sales Navigator, Apollo, Closely, Snov.io, Dripify, We‑Connect, Linked
Helper, Phantombuster, Instantly, Figma, Gamma, Neuronwriter, Trello, Notion, Figma,
Slack, Discord, Gmail, Google Sheets/Docs.

Industries (domain exposure):​
​
SaaS, Web2/Web3, Blockchain/NFT/Crypto, MarTech, EdTech, IoT, FinTech (overview),
ERP/CRM, eCommerce, Real Estate/PropTech, Entertainment, Beauty/Cosmetology,
SportTech, Food & Beverage.

Experience
Red Rocket Software — CBDO / CMO / Growth Lead

Feb 2022 — Nov 2025 | IT Services & Product

Leadership: 10 FTE (marketing, performance, business manager, SDR, leadgen,
copywriter, assistants). Built an end‑to‑end revenue engine: strategy, paid channels,
SEO/content, analytics, CRM processes, and cold outreach.

Owned Product — Sitefy (SMB website product): defined product concept and
positioning, pricing hypotheses, content system (landing + knowledge base), GTM plan
(paid/SEO/partnerships), and early‑adopter feedback loops.

Key responsibilities

●​ Strategy & Planning: Annual/quarterly GTM and channel mix
(Paid/Organic/Email/PR/Partnerships/CRO) with media plans and funnel targets.
ICP/Persona maps per geo (DACH, Benelux, Nordics, UK, PL, CEE, UAE). Brand
governance and messaging.​

●​ Paid Acquisition: Meta, Google (Search/PMAX/YouTube), LinkedIn. Hypothesis
backlog, A/B testing cadence, bid and audience optimization, frequency capping,
brand safety.​

●​ LPs & Creatives: Briefing and production (static/video/UGC), rapid iteration to
counter ad fatigue; segmented landing pages with CRO and A/B/N tests.​

●​ Sitefy (SMB website product): product concept & positioning, value proposition,
pricing hypotheses, backlog & MVP scope with Delivery, content system (landing +
knowledge base), go‑to‑market plan (paid/SEO/partners), feedback loops from early
adopters.​

●​ Analytics & Attribution: GA4, UTMs, HubSpot CRM; W‑shape/Data‑Driven
attribution, pipeline influence dashboards; data quality audits (tracking health ≥95%).​

●​ Funnel & CRM Ops: MQL/SQL definitions, SLA to Sales, enrichment &
deduplication, lead scoring, nurture sequences (email/remarketing), reporting.​

●​ Budget & Forecast: Media budgets €4.5–7k/mo; KPI setting by geo/ICP; CAC
targets and payback windows; variance control (≤5%).​
 ●​ Outreach Engine: Built and ran cold outreach via LinkedIn & Email: Sales Navigator,
Apollo, Closely, Snov.io; sequences via Dripify/We‑Connect/Linked Helper; 15+
manual/automated LinkedIn pages; database building with Instantly &
Phantombuster.​

●​ BD & Sales Support: Discovery, scoping/estimations (tech & marketing), proposals
& pricing, upsell/x‑sell, stakeholder calls, contract support; account growth.​

●​ Brand & PR: Content calendar, case narratives, UGC & expert posts, partner
marketing; reputation management and review harvesting.​

●​ Team & Playbooks: Hiring & mentoring SDR/BDR/marketers; process docs, KPI
dashboards, weekly reviews, retrospectives; training interns and juniors.​

Representative projects (anonymized)

●​ Fitness app ecosystem (Norway): Discovery >>> MVP scope for a mobile app
connecting gyms into a unified network; product positioning, monetization
hypotheses, and outreach to first operators; media/SEO plan and CRM pipeline
setup.​

●​ Design/dev outstaffing (Czech Republic): Packaging of outstaff offers, rate cards,
SLAs; LinkedIn ABM campaign and email sequences for design agencies.​

●​ Crypto P2P platform & sales‑site (Switzerland): Sales‑funnel website + concept
for Binance‑like P2P; requirements & scope, vendor selection, offer & LP testing;
marketing plan (SEO/paid/PR) and compliance‑first GTM outline.​

●​ Auto sales marketplace (Poland): Marketplace web build & growth plan: ICP, offer
matrix, LP wireframes, paid tests (Meta/Search), and dealer acquisition funnel; local
SEO plan & review mechanics.​

●​ Fine‑dining brand website (Italy): UX/brand refresh for Michelin‑level venue:
unique experience features, reservation flow & CRM integration; content & influencer
plan for launch.​

●​ Cosmetology eCom + services (Ukraine): E‑shop + booking; catalog/SEO
semantics, ads hypotheses, email automation with segments (new/returning/VIP),
bundle offers.​

●​ Music gigs mobile app (USA): MVP plan and media kit for matching bands with
venues; ads & branding, ManyChat flows, referral mechanics; growth loops and
outreach to early adopters.​

●​ Premium pet apparel (France): Paid social strategy (UGC/influencers), retargeting
funnel, and content calendar; brand story and community tactics.​
Results & impact

●​ 70+ commercial projects delivered by the company (Feb 2022–Nov 2025); personally
originated 20+ deals through cold outreach and referrals.​

●​ Built the company’s reporting stack: channel KPIs (CPM, CPC, CTR, CPL/CPQL,
CAC, LTV, ROMI/ROAS), outreach stats (MQL, SQL, pipeline influenced), capacity
and budget dashboards.​

●​ Launched standardized campaign docs and Campaign Stats framework; improved
repeatability and test velocity.​

●​ Established intern training path for SDR/Leadgen/Marketing, reduced ramp‑up time
and increased campaign quality.

Space IT (EdTech Startup)

Co‑founder — Sales & Marketing Lead​
May 2022 – Sep 2022 (part‑time)

●​ Built sales system, brand identity, and awareness; managed lead gen and closing.​

●​ Launched and graduated 3 cohorts; paused operations due to focus on RRS.

Freelance — Digital Marketing Manager (Meta Ads)

Performance & Growth Consultant​
Dec 2020 – Jan 2022

●​ Planned and launched paid campaigns in Meta for SMBs and info‑products across IT
& SaaS, Beauty, Car import/sales (US>>>EU), eCommerce, Logistics, and Hiring.​

●​ Tasks: audience research & ICP, creative briefs, pixel/Conversions API setup, UTMs,
budgeting & pacing, A/B testing, remarketing stacks, funnel CR improvements.​

●​ KPIs: CPM/CPC/CTR, CPL/CPA, CAC and payback; weekly dashboards and
actionable insights; lead quality checks and spam/bot filtering.​

●​ Delivered 10+ projects end‑to‑end, from offer testing to reporting and optimization.​

FruitTime (HoReCa Food Distribution)
Senior Sales Manager (B2B)​
Jan 2019 – Aug 2020

●​ Managed a 250+ account portfolio (restaurants, cafés, hotels).​

●​ Responsibilities: territory planning, account farming & hunting, commercial offers and
pricing, AR management, expansion into new districts & channels, weekly
forecasting, and reporting.​

●​ Achievements: opened new sales points, stabilized receivables, maintained hit‑rate
against monthly plans; coordinated with operations on supply and quality control.

“Meat Product” (FMCG)

Regional Sales Manager​
Feb 2018 – Dec 2018

●​ Grew distributor network and retail footprint; negotiated with major meat plants;
●​ executed promotions and planograms;
●​ handled reporting and basic accounting.

UkrSpecKomplekt (Industrial — Rail & Aviation Parts)

Junior to Middle Sales Manager (B2B/B2C)​
2015 – Dec 2017

●​ Sold rail & aviation components; tender participation
●​ bid documentation, invoicing;
●​ outbound prospecting and pipeline management;
●​ closed B2B and B2C deals.

Education
Kharkiv National University of Radioelectronics — MSc, Economic Cybernetics (2013–2018).

Certifications
Max Makarenko “Cold Outreach” (course).

Languages
RU/UA — native; EN — B1–B2.