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CV
Lena SAMBRUS​
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Contacts​
mob: [открыть контакты](см. выше в блоке «контактная информация»)​
email: [открыть контакты](см. выше в блоке «контактная информация»)​
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Key Skills

●​ Media Relations and International Promotion: Promotion of initiatives in national
media and on international online platforms, media and recognition awards pitching
●​ Strategic Brand Development: Expertise in brand marketing and forging influential partnerships
to enhance brand presence and impact
●​ Event & Community Engagement: Skilled in developing and delivering B2C & B2B events and
community initiatives that create excitement and foster participation.
●​ Content Management: Creation and copy editing materials (success stories, best
practices articles, social media posts, web content, white papers, one-pagers, reports)

Communications Expertise Experience

04.2023 – Head of Develop and implement strategic communications
present Communications ​ plans that align with Prozorro’s mission and
SE "Prozorro" objectives​
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Establishment of an effective dialogue on the
procurement sphere with civil society and state
institutions across communication channels
(website, webinars, social media, newsletters,
management speeches/presentations) ​
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Development partnerships with Transparency
International (Dozorro), Kyiv School of Economics
(Centre of Excellence in Procurement), and
collaborations with Diia.Osvita and Diia.Business ​
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Writing columns and organising top management
interviews in mass media to promote Prozorro's
impact on the state economy (Forbes,
Economichna Pravda, Vox, Speka Media)​
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 Promoting Prozorro’s achievements
internationally: pitches for awards, Prozorro cases
on Gov Tech online platforms

12.2017 – Sr. Marketing Manager Managing communication and marketing strategy
08.2022 (Eastern Europe) ​ to position BC as a partner for cultural and social
British Council initiatives across Eastern Europe​
Developing partnerships with the Goethe Institute
and the French Institute in Ukraine ​
Implementing integrated communication
campaigns for cultural and social initiatives
Ensuring the coverage of projects in the national
media

02.2016 – Head of PR ​ Executing the communication strategy in
11.2017 Institute of budgetary accordance with the USAID project goals on
and socio-economic strengthening finance reform​
research ​ Shaping the communication strategy for the Civil
(USAID Project) Budget project on spending public funds for
citizens’ initiatives with 20 city councils ​
Ensuring visibility of project results in the media

01.2011 – ​ Head of Implementation of a communication strategy to
02.2016 Communications​ position Siemens as a technology leader in
Siemens Ukraine Ukraine and globally​
Adaptation of international content for the local
market across all communication channels​
Development of a partnership with the
technological universities of Ukraine
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Journalistic and Editorial Experience
02.2023 – Fixer “Die Zeit” ​ Involvement in covering political life,
present German weekly war developments, and social
problems in Ukraine​
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Brainstorming topics with the
publication's journalists​
 2010 Senior Editor Editing, proofreading, and fact-checking
English-language news service news for English-language
“Ukrainian Television and Radio broadcasting abroad
Broadcasting Company”

2008 – Journalist of the economic section​ Writing materials
2010 ​
Editor of the “Alter Ego” culture Editing materials​
section of Economic Weekly Developing a content plan
"BUSINESS"
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Education And Upskilling

●​ Master, International Journalism – Taras Shevchenko National University of Kyiv
(1997–2003)
●​ Course “Italian language and civilisation” – Università per stranieri, Perugia, Italy
(2022)
●​ Course "Digital Future of Journalism" – Kyiv-Mohyla Academy (2008-2009)
●​ Course "PR/Digital/Marketing" – Higher School of Communications (2017)
●​ Psychological Course of psychotherapist Anton Semenov (2018)
●​ AI Supercharger Course – IT consultant of state projects V. Zadvorny (2024)​
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Language Proficiency​

●​ English – fluent
●​ Ukrainian – native
●​ Russian – fluent
●​ French / Italian – intermediate​

Work Examples​
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Prozorro​
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Apolitical online platform for government: Prozorro — the GovTech project that reformed
procurement​
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GovTech Intelligence Hub: Prozorro: Ukraine’s Digital Procurement Revolution

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Analytical article on VOX on how Prozorro Market helps to de-shadow the medical goods
market ​
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Writing a column for the “Ekonomichna Pravda” for the deputy minister of the Ministry of
Economy Andriy Teliupa, on the implementation of non-price criteria in the Ukrainian
procurement​
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Writing a column for the “Ekonomichna Pravda” for Natalia Shymko, Prozorro CEO
deputy, on procurement held by donors on Prozorro platform

Die Zeit​
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Articles by Andrea Backhaus about Mariupol ​
and university dean on war, Fedir Shandor, with my co-authorship (see page 2 for indicating my
surname):​
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Please see the pinned posts on my profile and highlight “Zeit” marking my work with Olivia
Kortas, correspondent for Die Zeit in Ukraine.​
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A piece on corruption in Ukraine: 31_07_25_All_006_Politik_32_41.pdf​
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