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Junior Digital
Yana Oprysko Marketing Specialist

Lviv, Ukraine | LinkedIn | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация»)

EXPERIENCE
Digital Marketing Intern (B2B / InsurTech) | Feb. 2026 - May 2026
DICEUS
Conducted insurtech competitor research to define video formats, tone of voice, and positioning
Developed and executed a YouTube content strategy as a B2B reputation channel
Created content briefs, messaging, and positioning for video content
Produced AI-driven video content end-to-end (concept → scripting → editing → publishing)
Optimized YouTube assets (thumbnails, titles, descriptions) for engagement and discoverability
Delivered a B2B webinar project from scratch (planning, content, speaker materials, post-production)
Optimized products presence across multiple B2B directories (Capterra, G2, Crunchbase, etc.), refining
positioning and value propositions

SMM | Community Manager | Apr. 2025 - Nov. 2025
Creaty Global
Planned and executed social media content strategy across multiple platforms
Developed AI-assisted content concepts to support creative production
Conducted competitive ad research to identify high-performing creatives and content trends
Defined tone of voice and visual direction for consistent brand communication
Managed community engagement and user feedback, providing insights to product and marketing
teams
Project Manager | Sep. 2022 - Aug. 2023
AIESEC
Coordinated project execution (task planning, timelines, resource allocation)
Organized online and offline events, managing partner communication
Tracked project performance and KPIs
Analyzed feedback and outcomes to improve future initiatives

SKILL
Marketing & Strategy: Competitive Analysis, Content Strategy, Product Positioning, B2B Marketing
Content & Creative Direction: Content Planning, Scriptwriting, Tone of Voice Development, Visual
Direction, Creative Briefing
Content Creation & Video Production: AI Video Production, Video Editing (DaVinci Resolve), YouTube &
Social Media Content Creation
AI & Creative Tools: ChatGPT, Claude AI, Midjourney, Runway, ElevenLabs, Canva
Analytics & Research Tools: Google Analytics, Google Search Console, SEMrush, SimilarWeb, Sensor
Tower, Meta Ads Library, Google Ads Transparency Center
Platforms & Collaboration Tools: Notion, Trello, Google Workspace, Microsoft Teams, SharePoint,
Confluence
Basic Technical Skills: HTML5

EDUCATION LANGUAGES
Marketing/ Degree, Major | 2022-2026 Ukrainian Native
Lviv Polytechnic National University, Lviv English B2