Марія

MARIIA
SHESTAKOVSKA
P R O D U C T R E S E A R C H ,
D E V E L O P M E N T A N A L Y S T

SUMMARY
8 years in banking, 9 years in digital marketing, and 3 years in project
management — a unique combination of finance expertise with modern
marketing and management experience.
Seeking an opportunity as a Product Research & Development Analyst to
apply my analytical skills, work with data, and support business decision-
making through research, reporting, and data-driven insights.

CONTACTS PROJECT EXPERIENCE
Kyiv, Ukraine E-commerce Sales Metrics Dashboard
[открыть контакты](см. выше в блоке «контактная информация»)
Tools: SQL, Google Sheets, Looker Studio
[открыть контакты](см. выше в блоке «контактная информация»)
Description: Built a dashboard to analyze revenue dynamics, identify weak points in the
telegram @Mariia_Shestakovska conversion funnel, and improve retention strategies.
My tasks:
Data processing and funnel visualization

HARD SKILLS Providing recommendations to improve retention
Result:
SQL Identified key conversion drivers
Detected issues in traffic sources
Visualization: Tableau, Looker Studio
Advertising companies analysis
Other: Project Management, Business WORK EXPERIENCE
Analysis, Financial Reporting
Digital Advertising Specialist
LLC PERFORMANCE MARKETING
Account Manager, june 2021- january 2024
TOOLS Planned and executed digital advertising campaigns (Google Ads, Facebook Ads).
Developed reporting systems and monitored KPIs.
Excel / Google Sheets Conducted audience segmentation and performance analysis.
Tableau, Looker Studio Managed advertising budgets and optimized media plans.
Google Analytics 4
Freelance Digital Marketing Specialist june 2017- april 2021

Created and managed online advertising campaigns (Google Ads, Facebook Ads,
other platforms).
Handled social media management: content planning, audience engagement, and
LANGUAGES performance tracking.

Ukrainian — Native LLC Yandex Ukraine
English — Intermediate Account Manager, october 2011- may 2017
Supervised projects for key clients.
Coordinated cross-functional teams and ensured on-time delivery.
Implemented reporting systems to track campaign effectiveness.
EDUCATION Banking Specialist
Data Analyst Course IT School GoIT, Ukrsotsbank
january - september 2025 Financial Analyst, june 2001р. – december 2009 р.
Tavrida National V.I. Vernadsky Analyzed client portfolios and assessed financial risks.
University Supervised a team of loan officers.
Faculty of Economics, Specialty “Finance Developed reporting and documentation processes for banking operations.
and Credit”, 1996-2001