Іванна

Languages

Ukrainian
Native
English
Upper-Inintermediate

Hobbies

Yoga
Human psychology & consumer
behaviors
Reading of classical literature
Traveling
Creative advertising

EXPERIENCE

SOFT SKILLS

• creativity
• learning-on-fly
• public speaking
• problem-solving
• strategic thinking
• project management within lean approaches
• Flexibility

HARD SKILLS

• Data analysis (MS Excel, GFK, NIELSEN)
• presentation (MS PowerPoint, presenting skills, storytelling experince)
• programs (SAP)

EDUCATION

Master of Social Work
2005-2011
National University of Kiev-Mohyla Academy, Kiev

CONTACT

Ivanna Genyk
[открыть контакты](см. выше в блоке «контактная информация»)
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LinkedIn

Applying for Marketing Director role (CMO)

15 years of financial & commerical experience with worldwide well-known brands. Diverse experience with commercial projects & launches realization, ATL & BTL activations, P&L management and process optimization with building new commercial structure of partership from the scratch.

Marketing manager
Philips Ukraine / Versuni Ukraine
Mar`20 – ongoing

Key achievements in work with brand Philips:
Market share improvement:
• Delivered Value MS growth +5,5pp in Coffee machines in situation of out-of-stock challenges in situation of highly competitive surrounding (2023) & keep growing trend through all 2024
• Co-lead achievement of Leadership position in Kitchen Appliances (the biggest category on the market) and sustained for 3 years
• Support with highly activated push the booming growth trend of Airfryers in Ukraine with sustainable growth of MS for Philips what drives total MS for brand
Strategic processes effectiveness optimization:
• Developed and implemented in-store support promo plan and alignment process with customers that improved promo ROI
• Developed tool for IGM managing with estimating
• Gaining triple digit growth in sales due to effective strategy
Sales targets and in-store excellence:
• Realization of 2 national motivation program with uplift 23-28% in sell-out (ROI over 90%).
• Creation of educational program for sales team with direct uplift in sales of Coffee category
• 2 Effie awards:
a. Bronze for Oral Health Care project of proper oral hygiene (2020);
b. Bronze for Kitchen Appliances project in 360° support campaign for AirFryers (Marketing, Trade Marketing, Sales & PR cooperation) – the first for company in KA in the world (2018).
Consumer preference:
• Launch and local adaptation of mobile app for Kitchen Appliances – NutriU/HomeID – the unique app at UA market

Marketing responsibilities:
• Strategy development & implementation;
• Monthly & quaterly analysis of strategy implementaion;
• P&L and pricing management;
• Portfolio management, NPIs planning (including pipelines) and assortment optimization;
• BTL support of innovative products & special launches (managing of 360° campaigns; work and leading cross-functional teams (sales, supply, finance, digital);
• Communication campaigns leading (digital/TV, sponsorship projects, cooperation with bloggers), monitoring, evaluation and work with evaluated results for next campaigns improvement;
• Work with sales internal data, GFK and other market/consumers research data;
• Coordination of cooperation with agencies;
• Leading new business branch for capsules coffee makers in cooperation with JDE.

Trade & Shopper Marketing Manager, KA, Coffee & OHC Ukraine
Philips Ukraine
Jun`17 – Feb’21
Shopping Marketing Supervisor, Traditional Trade, Ukraine
JDE Ukraine (former Kraft Foods Ukraine / Mondelez, FMCG)
Apr`16 – Jun’17

Non-commercial experience

Managing ofTrade Shopper Marketing Services team
Kraft Foods Ukraine / Mondelez, FMCG
Jun`12 – Apr’16

Finance analyst & Marketing Services Executive
PrJSC Philip Morris Ukraine (FMCG)
Sep`08 – Jun’12