Ігор

Profile
Experienced marketing, sales, and advertising professional with 17 years of success in
Ihor Kyrychenko an international environment. Proven ability to increase revenue, sales and brand recognition. Expe-
rienced at creating corporate and product identities, generating marketing channels, and stimulating
product growth. Background in international business and cutting-edge technology. Familiar with all
aspects of program and department management, including budgeting, P&L, forecasting, partnership
development, recruiting and training.

Work experience
2024 – Present New Project Manager
Public Health Experts (NGO), Ukraine www.phcapital.org
Managed the development and launch of new public health projects. Coordinated teams, partners,
and key stakeholders. Developed project concepts, implementation plans, and monitoring tools. Li-
Personal details aised with government bodies, NGOs, and donors. Oversaw reporting, analysis, and project impact
evaluation.
[открыть контакты](см. выше в блоке «контактная информация») 2021 – 2024 Marketing Manager (RI, USA)
Cool Air Creations Inc. (www.morethantees.com)
[открыть контакты](см. выше в блоке «контактная информация»)
As a MM, I was responsible for developing and executing comprehensive marketing strategies
Kyiv, Ukraine to enhance brand visibility and drive customer engagement. My key responsibilities included but
Deferment from conscription are not limited to: planning and implementing multi-channel marketing campaigns (digital, social
Valid US work authorization media, email, print); collaborating with the sales and design teams; managing the company’s on-
line presence, including website content updates and social media platforms; analyzing market
trends and customer feedback to identify new opportunities and adjust marketing strategies
o Ability to develop comprehensive accordingly; coordinating participation in industry trade shows and local events; overseeing the
marketing and sales strategies
marketing budget, ensuring cost-effective allocation of resources for maximum ROI.
aligned with organizational goals
and market trends
o Proficiency in conducting market 2018 – 2021 Co-Owner, Director General
analysis, competitor research, SINKEL LLC (www.sinkel.com.ua)
and customer segmentation to Complex projects on design, production, supply and installation of LED lighting systems
identify opportunities and inform electrification of enterprises, warehouses and other objects.
decision-making Energy service contracts
o Skill in building and maintaining
brand identity, positioning 2016 – 2018 Marketing Director
o Expertise in utilizing digital plat- STRONG UKRAINE (www.strong.tv)
forms such as social media, Developed comprehensive marketing strategies, including market analysis and competitor research;
email marketing crafted business and product development concepts across all channels and products; implemented
o Capability to develop compelling product and price targeting strategies for various product life cycle stages; created a national sales
and relevant content for various managers incentive program, leading to a 35% sales increase; enhanced market share by 17%
marketing materials through proactive sales manager training; executed trade marketing projects and SMM initiatives for
o Knowledge of effective sales
dealer networks;
reviews, led website
participated redesign
in specialized and SEOdesigned
exhibitions; efforts forpackaging
improved to
online visibility;
maximize produced
consumer product
appeal
methodologies, negotiation tac-
tics, and relationship-building and relaunched the TM "THOMSON"; strategized and launched new products such as tablets, GPS,
strategies car audio, routers, HA, and AV; collaborated directly with the CEO on international projects.
o Ability to launch, coordinate and
manage marketing and adver- 2013 – 2016 Brand Manager
tising projects UFO (www.ufo.net.ua)
o Capable of remaining calm and Strategic planning and brand development across Electronics, Tool Engineering, Household
focused under pressure Appliances, Computers, and Office Equipment; conducted market research, analyzed trends, and
o Strong attention to detail monitored competitors' products; developed and executed marketing communications for multiple
o Problem-solving ability brands; managed marketing plans, budgets, and promotions, including ATL and BTL activities; eval-
o Excellent oral and written uated marketing effectiveness and initiated exhibitions; created advertising and image materials, and
communication proposed product improvements; negotiated with suppliers and manufacturers globally; oversaw
product modernization and localization for existing and new brands; presented goals and plans to
headquarters; led SMM and Internet PR efforts and supervised project teams.
Languages
Ukrainian — mother tongue 2009 – 2013 Regional Manager
English — C2 — Proficiency LG Electronics (www.lg.com)
Polish — A1 — Basic Developed strategies and budgets; ensured sales growth and profitability with key dealers; strength-
ened partnerships between dealers and LG units; monitored market trends and competitor behavior,
analyzed client dynamics; created and implemented trade-marketing plans and organized promotional
activities; aligned product and marketing goals, improved product mix compared to competitors; de-
Education veloped special offers and discount programs for key customers; prepared and conducted trainings
MA in Social Science and
and seminars for various customer and dealer groups; supported logistics processes and managed
Technology, Sociology, National
University “Kyiv-Mohyla Academy” Customer Service/Order Desk.
(Kyiv, Ukraine)
2007 – 2009 Account manager
In-service training in negotiations, Agency IMPACTO (advgroup.com.ua)
project management, leadership, Developed, and executed marketing plans for supported brands; conducted market and consumer
efficient management, effective analysis; generat proposals for both BTL and ATL advertising initiatives; managed key national trade
communications with customers etc marketing projects; overseeing budget and profitability; created POSM and commercial equipment to
enhance brand visibility; developed inventive merchandising solutions; training for project staff and
regular audits; competitor, and customer dynamics analysis; represented brands at exhibitions, uti-
lizing trade marketing tools; coordinated cross-departmental collaboration with Creative, Media, and
Finance teams.