Ян

Yan Susment
SEO & Link Building Specialist

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Professional Summary

Results-driven SEO and Link Building Specialist with 10 months of hands-on
experience in technical SEO optimization, off-page strategies, and team coordination.
Proven track record in executing comprehensive link-building campaigns across white
and gray hat niches, conducting technical website audits, and managing outreach
initiatives. Skilled in leveraging industry-leading tools to drive organic growth and
improve search rankings. Experienced in mentoring junior team members and
maintaining detailed project documentation.

Professional Experience

SEO & Link Building Specialist 10 months

Conducted comprehensive technical SEO audits, identifying and resolving critical issues
including broken links, missing meta tags, and image optimization deficiencies

Implemented schema markup (Article structured data) for blog content, improving SERP
visibility and enhancing Google's understanding of financial content

Optimized Twitter Card meta tags (twitter:title, twitter:description, twitter:image)
across key landing pages to improve social media sharing performance

Developed and maintained detailed alt text optimization strategy for images, improving
accessibility and SEO rankings

Executed strategic link building campaigns across white and gray hat niches, securing
high-quality backlinks from relevant donor sites

Conducted in-depth competitor analysis and keyword research to identify link building
opportunities and content gaps
 Managed outreach campaigns, building relationships with webmasters and securing
guest posting and link placement opportunities

Sourced and vetted local and international donor sites, analyzing domain authority,
traffic metrics, and relevance

Created SEO-optimized content and anchor text strategies aligned with target keywords
and client objectives

Supervised and coordinated tasks for link placement contractors, ensuring quality
control and adherence to guidelines

Verified and audited placed backlinks for proper implementation, do-follow status, and
contextual relevance

Mentored and onboarded new team members, providing training on tools, processes,
and best practices

Maintained comprehensive project documentation including link inventories, outreach
logs, and campaign reports

Monitored website performance metrics using analytics platforms, identifying
opportunities for optimization

Technical Skills & Tools

SEO Tools Outreach & Email Technical SEO
Ahrefs, Serpstat, Google Mailfilter, Snov.io, Schema markup, Meta tags
Search Console, Screaming Hunter.io, Cold email optimization, HTML/CSS
Frog, SEMrush basics campaigns basics, Site audits

Analytics Content & Research Project Management
Google Analytics, Website Keyword research, Documentation, Team
metrics analysis, Backlink Competitor analysis, SEO coordination, Quality
profile analysis copywriting, Content control, Contractor
optimization management

Core Competencies

Technical SEO: On-page optimization, structured data implementation, meta tags,
image optimization, broken link identification and resolution
Link Building: White and gray hat strategies, donor site prospecting, outreach
campaign management, anchor text optimization

Analytics: Website performance monitoring, backlink profile analysis, competitor
research, keyword analysis

Communication: Webmaster outreach, team mentoring, multilingual capabilities
(English, Ukrainian, Russian)

Quality Assurance: Link verification, contractor oversight, documentation
management