Тетяна

TKACHUK MARKETING

TETIANA TKACHUK
BRAND STRATEGIST | CMO | MARKETING
LEADER

Hospitality • Development • Premium segment

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ABOUT MYSELF CORE COMPETENCIES
Sales-driven Marketing & Brand Brand Strategy & Positioning
Strategist with strong expertise in Go-to-Market Strategy
hospitality, premium brands, and Hospitality & Hotel Marketing
development projects. Premium Brand Development
Experienced in launching projects from Performance Marketing (Meta, Google
scratch, building brand positioning, Ads, PPC)
digitalizing businesses, and creating Direct Sales & CRM Systems
high-performing marketing Content & Communication Strategy
departments (in-house and outsourced). Omnichannel Analytics & Data-Driven
Specialized in go-to-market strategies, Marketing
direct sales channels, performance PR & Influencer Marketing
marketing, and brand-led growth with Employer Branding
strong analytical focus.

KEY PROJECTS
GLACIER PREMIUM APARTMENTS
SKOGUR HOME & RESORT
33m² — National home improvement &
construction retail chain

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PROFESSIONAL EXPERIENCE

Chief Marketing Officer
Glacier Premium Apartments, Bukovel

Launched Ukraine’s largest apartment hotel — Glacier Premium Apartments, covering the full
cycle from brand strategy, positioning, and visual identity to go-to-market strategy, direct
sales channels, full-capacity overbooking, and high-profile Grand Opening event.

01/2024 - Developed and executed a brand and marketing strategy from scratch,
02/2025
including positioning, value proposition, GTM strategy, sales channels, and
market communication.
Strengthened positioning in the premium segment based on deep market
analysis; built brand platform, visual identity, and brand attributes.
Designed and implemented a content strategy as a core brand communication
and demand-generation tool.
Launched direct booking channels (website, social media, paid traffic);
implemented CRM and omnichannel marketing analytics.
07/2025 - Delivered pre-opening sales in summer 2024 and packaged seasonal products.
31/2025

Returned as an invited specialist to restore communication after a construction
pause and prepare the market for reopening.
Ran a trust-recovery and awareness campaign explaining temporary closure for
reconstruction, maintaining loyalty and increasing interest in upgraded
services.
Built and executed a pre-opening warm-up strategy, achieving high
engagement and clear demand before launch.
Delivered official hotel launch campaign — nearly 100% of apartments sold for
the holiday season by early December.
Positioned and promoted Grand Opening as a flagship brand event: the sales
team processed 3,000+ inquiries for the January 1 event; large queues at the
charity gala entrance.
Launched and scaled winter booking campaigns for January–February with a
strong focus on direct channels.
Achieved highly efficient performance marketing results: marketing cost only
2.7–5.12% of booking value, significantly below OTA benchmarks.
Contributed to PR strategy and influencer marketing.
Participated in employer brand development and recruitment campaigns with
strong lead-generation results.

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08/2023 - Head of Marketing
10/2023 Skogur Home & Resort
Rebuilt content and communication strategy to clearly convey brand values.
Optimized advertising strategy, improving lead quality and campaign efficiency.
Restructured the marketing department: team setup, KPI system, motivation
model, contractor replacement, CRM migration.
Achieved booking targets.
Led packaging and promotion of seasonal offers; early holiday bookings closed
ahead of plan due to overbooking.
Participated in the concept development and launch communication of a new
restaurant.

09/2019 - Head of Digital Marketing
10/2023 33m² — National Home Improvement & Construction Retail Chain

Built and led the Digital Marketing Department from scratch: hiring, training, and
process systematization.
Implemented omnichannel marketing (online + offline) with a strong analytics
framework and continuous performance improvement.
Developed customer database strategy (Viber & SMS campaigns) with high
retention and LTV growth.
Turned social media into a key customer communication channel; developed
strategy, tone of voice, and visual style.
Participated in usability development and promotion of 33m2.com.ua, transforming
it into an effective ordering and information platform.
Launched the 33m² mobile app, achieving 10,000+ downloads in the first month.
Managed large digital budgets; supported new store openings, promotional
campaigns, and seasonal events.

ADDITIONAL EDUCATION & EDUCATION
COURSES

Real Estate Development Kherson National Technical
Marketing - KDS Kyiv School of University
Development (2025) 2006 - 2011
Creative Marketing - Fedoriv / Technical Translation (English, German)
Ninja School (2025)
Targeted Advertising -Maria Kherson Polytechnic College
Denisova (ONPU)
SEO & PPC (offline courses) -
WEZOM Academy 2003 - 2006
Continuous professional self- Enterprise Economics
education and market trend
analysis

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