Юлія

JULIA KAKHANOVSKA

[открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)

SUMMARY I am Ukrainian expert with 21 years of experience in Media /TV
analysis/research and TAM Panel measurement with 14 years of management
role (from middle positions as a head of divisions to C-level)

I perform the crisis management duties, re-launch the organizations and
subsidiaries, re-build the core functions at the companies

EXPERIENCE Managing director, 04/2025-11/2025
YOUGOV CP UKRAINE, Kyiv, Ukraine
• Undertake the duties for the Ukrainian company
• Perform operational management including financial and administrational
business activity ensuring compliance with all relevant legal and regulatory
requirements
Worked on the projects as a Consultant at Starlight Digital (a channel
distribution subsidiary of the media group), Account Director at Factum Group
(research company), Integration Team Lead at Spark Foundry/Publicis
Groupe Ukraine (media agency, management of the team, launch a tender
preparation, regular financial reports),
01/2024-12/2024, Kyiv. Ukraine
Head of Analytics, 05/2023 – 10/2023
TRIUMF MEDIA GROUP, Kyiv, Ukraine
• Formulating business requirements for data storage: collecting data on
online service for analysis subscribers’ behavior
• Formulating business requirements for analytical dashboards
• Internal audit of brand positioning concept provided by the advertising
agency
• Formulation of requirements for collecting consumers’ behavior patterns via
digital instruments
• Drawing up a structure and strategy of Analytics Division
• Building analytical function of the company
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Director, 09/2020 - 11/2021
Television Industry Committee, Kyiv, Ukraine
Managing the activities of the company "Television Industry Committee"
• Optimization of the structure and budget of the company
• Drawing up business plans and company budgets
• Ensuring the implementation of business plans and budgets of the company
• Organization and control the company's employees’ work
• Audit of interaction with contractors and proposals for their correction /
implementation of updated procedures and rules
• Pricing for clients of the TV market for the company's services
• Setting up uninterrupted contracts by TV market customers with the
company - access to the company's profitability as a result
• Developing the company's PR strategy
• Development of a roadmap for Total video measurement
• Analyzing the data and formulating the main hypotheses for the growing
share of Other TV and ways to measure it correctly
• Preparation with relevant committees and the TV panel operating
company for the signing of the five-year contract on conducting a study on
measuring TV audience (TV panel)
• Moderation of strategic issues in the interests of the main players in the TV
industry - four media groups and large advertising holdings - the founders of
the Association "Television Industry Committee"

Chief Data Officer/Head of Analytics, 07/2018 - 09/2020
Dentsu/Amplifi, Kyiv, Ukraine
• Methodological support for the creation, operation and validation of Data
Platform Management (DMP)
• Development and implementation of methods for creating audience
segments for digital AdCampaign
• Launch of technological solutions using ML algorithms for effective
advertising investments of clients
• Management of the team

Head of Analytical Projects, 05/2016 - 07/2018
Digital Screens LLC, Kyiv, Ukraine
• Launch, maintenance and commercial sale of the analytical product
Deepmetrics.tv
• Managing a team of developers to create a web interface for an
analytical tool for analyzing digital TV services (OTT / IPTV services)
Deepmetrics.tv
• Development and implementation of a methodology for calculating
analytical indicators for watching TV services
• Creation and regular provision of an analytical report on the audience's use
of digital TV services to Deepmetrics.tv clients
• Development of sample design, research tools for collecting social and
demographic profiles and behavioral characteristics of the audience of
digital TV services
• Implementation of commercial activities for the sale of an analytical
product - presentations and development of individual proposals for the users
of the product, documentation

Leading Business Analyst, 04/2015 - 05/2016
Media Group Ukraine LLC , Kyiv, Ukraine
Member of Technical Committee, Television Industry, 05/2012 - 05/2016
Television Industry Committee, Kyiv, Ukraine

Head of Analytics, 06/2013 - 04/2015
TV Channel Ukraine, Kyiv, Ukraine

Head of Strategic Service, 05/2012 - 06/2013
TV Channel Ukraine, Kyiv, Ukraine
 Leading Strategic Analyst, 12/2011 - 05/2012
TV Channel Ukraine, Kyiv, Ukraine

Senior Client Service Manager, 12/2004 - 12/2011
GfK Ukraine, Kyiv, Ukraine

Assistant Manager, 06/2004 - 10/2004
TNS Ukraine, Kyiv, Ukraine

EDUCATION AND Taras Shevchenko National University of Kyiv, Kyiv Ukraine, 1999-2004
Master of Science Sociology, Diploma with honors
TRAINING
Digital Academy Course (The Republic of Korea, 2013)

SKILLS&SOFTWARE Skills:
Preparing briefs for quantitative
and qualitative research
Developing quantitative/
qualitative instruments and
estimation of sample size and
requirements
Research budgeting
Business process and structure
optimization
Preparing of analytical and
research presentations and reports
Developing strategies of
developing
Monitoring the results of non-
commercial campaigns.
Development of
recommendations for optimizing
the media plan and obtaining
effective results
Good presentation skills
Software:
SPSS,Markata products,
NeedsScope, Gallileo, MMI,
Gemius AdReal, Gemius Audience,
C-Meter, CCS, 1S (Accounting
Software), Email marketing,
Google Analytics
References available upon request.