Контактная информация

Соискатель указал телефон , эл. почту и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/16908730/

Опыт работы

Executive Lead — Growth, Ops & Performance

с 01.2023 по 01.2026 (3 года)
ChipChip (Ethiopia), Дистанційно (IT)

- Led performance marketing across Meta (Facebook/Instagram), Google Ads, and Telegram with targeting focused on Addis Ababa, Ethiopia only.
- Managed €73,000+ in Meta ad spend and drove 89,000+ attributed app registrations (~€0.82 per registered user).
- Generated 67,000+ first-time attributed customers (first successful order) via paid acquisition (~€1.08 cost per first-time customer).
- Helped seed the initial user base that accelerated organic growth to 130,000+ total users.
- Improved retention through funnel + offer + creative iteration: 30-day 2nd-purchase rate peaked at 82% in strong months, averaging ~70% over the year.
- Ran continuous A/B tests on creatives, audiences, and landing flows to scale efficiently and hit KPI targets.
- Built automated performance reporting and analytics (Python scripts + dashboards) for marketing and sales insights, plus automated finance reporting workflows.
- Owned the company website end-to-end (development + maintenance) using React and Node.js.

Інтернет-маркетолог

с 11.2017 по 12.2022 (5 лет 2 месяца)
Zarely, Дистанційно (IT)

- Managed multi-channel paid acquisition (Meta, Google Ads, Bing, Twitter) with full-funnel tracking, ROI analysis, and budget ownership.
- Planned and executed Black Friday Meta Ads campaigns (US, B2C e-commerce) with budgets up to €5.9K, generating €16.4K direct revenue (ROAS 3.44), later scaling to €20.4K direct + €21.5K attributed offline sales with total account ROAS 9.27.
- Built advanced audience structures: LTV-based lookalikes, 11 custom audiences, multi-audience testing frameworks, and KPI dashboards to monitor performance in real time.
- Implemented offline conversion tracking via Facebook Graph API + Zapier to connect CRM and in-store sales with ad platforms.
- Led SEO growth from ~100–200 monthly users to 3,000–4,000 targeted organic users/month within 6 months, reaching 10,000+ monthly Google users by 2020.
- Achieved consistent top-5 Google rankings in the US & Canada for high-intent keywords (e.g., “ballet tights”), driving long-term scalable sales growth.
- Built and optimized websites and landing pages (domains, hosting, SSL, WordPress, CRO, on-page SEO, semantic core and keyword structures).
Developed automation and data pipelines for marketing analytics, audience building, and campaign performance evaluation.

SEO & PPC specialist

с 11.2017 по 08.2018 (10 месяцев)
Polymermedics Ltd (UK), Дистанційно (Хімічна промисловість, фармацевтика)

- Built semantic cores and segmented keyword structures based on the company’s core services.
- Developed advanced Google Ads campaign architectures aligned with high-intent focus keywords.
- Optimized websites and landing pages to match paid search strategy and keyword intent.
- Launched and managed PPC campaigns with daily optimization, including search term analysis and negative keyword management.
- Monitored performance, tracked conversions, and continuously improved campaign results.

Образование

Дніпровська політехніка

Маркетинг, Дніпро
Высшее, с 2007 по 2014 (7 лет)

Bachelor of Marketing

Дополнительное образование и сертификаты

SEO course by MOZ

Nov 2017, 3 days
Сертификат

Backlink Management online course

Apr 2023, 1 day
Сертификат

Знания и навыки

• Комунікабельність
• Управління командою
• Performance marketing
• Фінансова грамотність
• Створення інтернет-магазинів
• Meta ads
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Python
• Node.js
• React
• Google Cloud Platform
• Digital-маркетинг
• Marketing
• Data analysis

Знание языков

• Английский — продвинутый
• Украинский — выше среднего

Дополнительная информация

My focus is on SaaS, e-commerce, and digital/software products.
I do not work with gambling-related businesses.