Саша Ветеран

TAKE ME BEFORE I GET TOO SMART PUBLISHED INSIGHTS
LANGUEGES CORE COMPENETCIES EDUCATION & SKILLS WHAT IˇM LOOKING FOR WHO AM I
U

French (A2
English (B2)

strategie
branding

s

framework

communication

krainian (native)

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 Industry analysis
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Launch new products

KAMA School  Strategy Program ((completed August 2025)
Advanced coursework in brand- (and communication strategy.(
Kyiv National University of Trade and Economics  Master's Degree (2004-2009)
Faculty of Economics, Management and Law
Specialization: Management of Foreign Economic Activity(
National Academy of Defense of Ukraine  Military Finance Officer (2006-2008)
Faculty of Finance
Specialization: Financial support of military units
Rank: Junior Lieutenant(
Additional military training:
UAV Commander Course (2024)
ISTAR processes at brigade/battalion level
Information systems: Delta, Vezha, Kropiva, Milchat, Discord

Lead teams and project s

I write about branding, military
It's hard to fairly assess my own experience, but I think it looks like I always make choices in favor of what interests me and what (I consider important. Love and interest (in everything I've done has formed quality experience in me, not formal experience just to make my resume look better.

Iˇm seeking a core role in creative field (or branding where my background in strategic brand development and multi-channel communications can create long-term value.(
Iˇm especially drawn to organizations contributing to Ukraineˇs resilience and development, whether in technology, civic initiatives, education, or research.
and communication strategies

Iˇm a creative with over 10 years of experience and a background in infantry service. ((My strength lies in building clear, consistent, and strategic communication systems that help organizations speak with one voice and connect meaningfully with their audiences.(
I approach communication as both structure and emotion  combining analytical thinking with creative direction to craft narratives that move people and serve a purpose.
Systematise and manage brand
Drive the development of brand 


"What is the ZSU brand and how

"Love has no boundaries, unlike
Sasha Medvynskyi
Creative & Strategy
transforms brigades into brands"
"Three pills and visual system for
communications, and creative strategy:

"Military marketing: who and why
different units tell the world about

military units" Practical branding
"How to make a division a lovemark"
themselves" Analysis of military unit
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Strategic approach to military branding

advertising" Creative communication
CONTACTS PERSONAL PREVIOUS EXPERIENCE MILITARY EXPERIENCE CURRENT PROJECTS (ONGOING)
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LinkedI
9.8 Agency

47th Separate Mechanized Brigade "Magura"  Platoon Commander (2022 - 2024)
Community 0

Personal websit
 Co-founder & Producer (2021 - present)
 Founder & Producer (2024 - present)
Dog lover, long-suffering Dynamo Kyiv fan, enjoys sports but for health rather than pleasure these days.
Led the branding and communications team (in a large creative agency for over 8 years. Built the department from the ground up, defined its strategy, products, and financial model, and managed cross-team collaboration. Scaled (the agencyˇs branding expertise from zero to top-10 and pioneered the direction of digital branding  creating consistent visual systems for online-first brands.
An independent creative agency specializing (in brand strategy, identity, and visual communication. The studio develops holistic systems that connect digital and physical experiences, helping brands remain coherent, expressive, and human.
Creative agency  Head of Branding & Communications Department
Volunteer initiative connecting creative professionals with military units to develop communication tools and branding strategies. Helping units build professional brands to attract quality recruits and support.
Led mechanized infantry operations on Zaporizhzhia and Avdiivka fronts as a field commander. Managed combat operations (and coordinated with drone units and fire support units. Discharged in March 2024.(
Key takeaway: Learned (and feel on my own) firsthand how critical quality personnel are for unit effectiveness  which sparked my interest in helping military units improve their recruitment through better branding.
I thought that until about 35-40 years old I would do what I like, and then sell myself somewhere more expensive. However, when I was discharged from the army, the world turned upside down again and I once again promised myself to do only what brings me pleasure. But if it starts bringing big money, I won't be offended.((Now many interesting programs offer grant education to veterans. I recently completed brand strategy courses to organize this knowledge in myself. Now I'm planning to go study for an MBA, (so take me while I haven't become too smart yet.