Ганна

Hanna Dolinska
Date of birth February, 11 1993
City Nice, France

Telephone [открыть контакты](см. выше в блоке «контактная информация»)
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)
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Head of Social Media & Digital Communications

Main information & key achievements

• Achieved TOP-3 brand position among competitors in social media in Ukraine
• Led multiple digital product launches, including successful promotional campaigns and contests
• Branded content project on YouTube launch and support. Become TOP-5 Youtube channels in beauty
• 2+ years of experience with local celebrities
• BTL activities organization in 10 regional cities
• Led special projects with local micro-KOLs, reducing CPC by 3x

Experience

Integrated marketing communication Lead
Central Asia (Kazakhstan & Kyrgyzstan)

March 2022 – May 2023 (1 year 3 mon.)
Avon (http://www.avon.kz)
Main responsibilities:
• Set up strategic directions for media, product PR, SMM & corporate PR for CA Avon markets
• New brand positioning implementation and strong control of brand shaping and external presence inline with brand
guidelines
• SMM activities (owned & earned media) management to drive Avon brand consideration with focus on young TA
• Growth of Avon brand visibility and leadership on corp PR area (BCC and DV problematics )
• Ensure all creative materials are consistence and match to brands guidelines and Brandbook
• Yearly media budget planning
• Local events and shootings management

Marketing communications manager, Ukraine & Georgia
February 2020 – September 2021 (1 year 8 mon.)
Avon (http://www.avon.ua)
Main responsibilities:
• Creation and implementing media, product & corporate PR as well as SMM strategies to drive consideration level of
potential Customers
• Leading marketing campaigns and initiatives, PR calendar and media flow to promote brand and company via bloggers
& celebrities’ endorsement, events, print, digital and media, product placement, etc.
• Managing SMM activities to drive high engagement level & traffic on official website
• Leading corporate PR & CSR activities in UA market to create strong Avon`s ownership regarding to breast cancer
problematic
• Ensure all creative materials are consistence and match to brands guidelines and Brandbook
• Budget planning to create the most effective 360°-year support with optimal CPM
• Global creative materials localization, local marketing materials development
• Local alliances & partnerships leading

SMM&PR Manager
September 2019 – January 2020 (5 mon.)
British American Tabaco (www.bat.ua)
Main responsibilities:

• Responsible for planning and execution of marketing campaigns using local social influencers and KOLs (celebrities,
macro, micro, nano)
• Identification and recruitment of relevant influencers based on the targeted consumer profiles
• Responsible for the set-up, maintenance and optimization of content, messaging, and various communications across
social media channels. Updates content periodically in line with the social media strategy
• Actively engaging in the online community, building engagement content and conversations across social channels uses
social listening to actively monitor, analyze and capture insights from conversation
• Execute paid social media and optimize campaigns within budget and maximize conversion
• Manage campaigns to ensure that they are continually improving and growing
• Constantly analyze results and experiment with changes to find success and grow volume
• Monitor daily campaign pacing and performance
• Stay abreast of Facebook's and Instagram's ever-changing advertising product offering and implement new ways to scale
the lead generation of these networks
• Managing of digital PR articles, editorials and press-releases placements on the most relevant platforms
• Works with external contractors

Marketing communications manager, Ukraine & Georgia
May 2018 – September 2019 (1 year 2 mon.) Avon
(http://www.avon.ua)
Main responsibilities:
• Creation and implementing media, product & corporate PR as well as SMM strategies to drive consideration level of
potential Customers
• Leading marketing campaigns and initiatives, PR calendar and media flow to promote brand and company via bloggers
& celebrities’ endorsement, events, print, digital and media, product placement, etc.
• Managing SMM activities to drive high engagement level & traffic on official website
• Leading corporate PR & CSR activities in UA market to create strong Avon`s ownership regarding to breast cancer
problematic
• Ensure all creative materials are consistence and match to brands guidelines and Brandbook
• Budget planning to create the most effective 360°-year support with optimal CPM
• Global creative materials localization, local marketing materials development
• Local alliances & partnerships leading

Digital activation specialist, Ukraine & Georgia
May 2016 – May 2018 (2 years)
Avon (http://www.avon.ua)
Main responsibilities:
• SMM-strategy development and implementation.
• Development and implementation of products/brands digital launching concepts.
• Design of moquettes for landing pages, print materials, banners in digital, OOH.
• Corporate workflow and reports.
• Monitoring and competitive intelligence.
• Design and launching advertising campaigns in social media.
• Budget planning and its control.
• Strategic projects leading (such as work with celebrities, BTL activities, special projects, etc.)
• Work with external contractors
 Marketing department assistant
October 2015 - May 2016 (8 mon) Avon
(http://www.avon.ua)
Main responsibilities:
• Assistance in marketing activities organization Preparation of corporate events: conferences, trainings, seminars, etc.
• Business documents translation
• Presentations preparation for business meetings, trainings, conferences.
• Making payments within the planned budget
• Participation in marketing projects
• Business trips organization
• Corporate workflow and reports

Education

Taras Shevchenko National University of Kyiv (Kiyv, Ukraine)
End year - 2016
Finance and credit. Faculty of economics Master Degree

Taras Shevchenko National University of Kyiv (Kiyv, Ukraine)
End year - 2014
Finance and credit. Faculty of economics Bachelor

Languages

Ukrainian - native
English - B2+
French – A2

More information

It is important for me to find the job that will help me to develop both as an employee and as an individual. I have a proactive
approach to life and could build an effective interaction system of the team in order objectives to be achieved. My main
strengthen is high level of responsibility and ownership, high level of capacity with no loses in quality, I'm a quick learner and
could quickly adopt to changing environment.
At the same time, I am highly motivated marketing professional with a proactive mindset and strong leadership skills.
Experienced in building effective teams, managing complex projects, and driving brand growth in fast-changing environments.