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Anastasia Platonova

Project Manager / Digital Project Manager
Kyiv, Ukraine ​
[открыть контакты](см. выше в блоке «контактная информация»)​
[открыть контакты](см. выше в блоке «контактная информация»)

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Motivated Project Manager with 8+ years of experience in digital projects, marketing, media
buying, content production, and performance analysis. Experienced in managing
cross-functional teams, coordinating complex projects, and delivering results on time and
within budget. Skilled in process optimization, client communication, and data-driven
decision making. Fast learner, adaptable, and passionate about organizing workflows,
ensuring quality, and driving project success.

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Professional Work Experience

Freelance Production Producer ​

Mar 2024 – Present
• Organized full production cycle from concept to delivery, managing all stages and
resources
• Assembled and coordinated multidisciplinary teams: photographers, videographers,
stylists, makeup artists, assistants
• Planned budgets, controlled expenses, and optimized resource allocation
• Scouted and booked locations; secured permits; coordinated logistics and equipment
rentals
• Created project timelines and ensured deadlines were met
• Managed castings and client expectations; adapted to changing requirements
• Oversaw on-set processes and ensured quality of visual content
• Managed post-production: editing, color grading, retouching, and final delivery
• Resolved unexpected issues to maintain a smooth workflow

PM Highlights: Team management, resource planning, timeline control, risk management,
stakeholder communication

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Affiliate Marketing Manager – WinWin (IGaming)

Dec 2023 – Nov 2024
• Managed and scaled partnerships across multiple markets, achieving target lead and
revenue metrics
• Conducted research, networking, and events to attract new partners
• Monitored and optimized campaign performance, identifying potential risks and
bottlenecks
• Worked with budgets from up to $30,000
• Reported on performance to stakeholders and adjusted strategies based on analytics
• Built long-term partner relationships and ensured alignment with business goals

PM Highlights: Partner management, KPI tracking, performance analysis, reporting, process
improvement
Mediabuyer – Sparks Agency, Kyiv

Aug 2022 – Nov 2023
• Managed promotion for 7 client accounts simultaneously
• Planned and executed ad campaigns across multiple platforms: Twitter, Facebook,
Telegram, Google Ads​
• Worked with budgets from up to $50,000 per month
• Prepared technical specifications and monitored quality of campaigns
• Developed new promotion channels and innovative marketing strategies
• Conducted daily analytics and financial oversight for campaigns with high budgets
• Coordinated with international stakeholders and partners

PM Highlights: Multi-project coordination, campaign planning, quality control, analytics,
stakeholder communication

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Head of SMM – NDA, Kyiv
Apr 2021 – Aug 2022

• Managed a cross-functional team responsible for content production, including
photographers, videographers, designers, and copywriters
• Assigned tasks, monitored progress, ensured deadlines were met, and maintained high
quality standards
• Developed workflows and processes to optimize team productivity and content delivery
• Presented project strategies, timelines, and performance reports to clients, aligning
expectations and gathering feedback
• Conducted analytics and performance assessment of campaigns, using insights to
improve team output and project results
• Coordinated communication between internal teams and external media partners to
ensure smooth project execution
• Developed SMM strategies and ensured timely implementation, balancing multiple projects
and priorities

PM Highlights: Team leadership, task delegation, workflow coordination, deadline control,
client communication

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Project Manager + Head of Marketing – Bourbon Lifestyle (Travel & Event
Management)​
Feb 2020 – Apr 2021

• Planned, coordinated, and executed travel and event projects from concept to delivery,
ensuring all tasks were completed on time and met required quality standards
• Managed internal teams and external partners, delegated tasks, monitored progress, and
resolved workflow issues
• Served as primary contact for clients and partners, aligning expectations and providing
regular project updates
• Developed and implemented marketing strategies, including promotional videos,
presentations, and social media campaigns
• Tracked project performance, analyzed results, and provided insights to optimize future
events and campaigns
• Identified risks and implemented proactive solutions to prevent delays or quality issues
 • Oversaw budget allocation and resource management for projects, ensuring
cost-efficiency and timely delivery​
​
PM Highlights: Team coordination, stakeholder communication, project delivery, deadline
and resource control

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Marketing Manager – Tri-a-media (Advertising Agency)

Dec 2019 – Dec 2020
• Managed projects from inception to delivery, coordinating all stages
• Communicated with clients to gather requirements and ensure expectations were met
• Developed marketing strategies and oversaw implementation
• Monitored results and adjusted plans based on performance analytics

PM Highlights: End-to-end project management, client communication, strategy planning,
performance tracking

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Team Lead of SMM – BOOSTA (IT)

Nov 2017 – Dec 2019
• Led a team of 4 specialists, managing task allocation, workflows, and deadlines
• Acted as primary client contact for Western-market projects (English-language content)
• Developed and implemented SMM strategies, campaigns, and KPIs
• Coordinated content production, including articles, visuals, and design
• Managed targeted advertising campaigns and analyzed campaign performance
• Collaborated with bloggers and opinion leaders to enhance project reach
• Optimized content for SEO and analyzed audience engagement metrics

PM Highlights: Team leadership, multi-project coordination, client and stakeholder
management, KPI definition, workflow optimization

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Core Skills
• Project planning, task prioritization, and workflow management
• Team leadership, delegation, and performance monitoring
• Stakeholder and client communication
• Risk identification and problem-solving
• KPI tracking, reporting, and analytics
• Budget and resource management
• Process optimization and documentation

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Tools & Technologies
• Project & Team Management: Slack, Notion, CRM systems
• Analytics & Reporting: Google Analytics, Google Tag Manager, Looker Studio / Data
Studio, Hotjar, Microsoft Clarity
• Data & Reporting: Excel / Google Sheets (advanced)
• Design & Technical Tools: Figma (basic), Chrome DevTools
• Database / SQL: Basic knowledge

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Soft Skills
• Time management, self-organization, and persistence
• High responsibility and self-control
• Fast learner, adaptable to new tools and processes
• Empathetic communication and individual approach
• Conflict resolution and team motivation

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Additional Experience
• Participated in organizing large-scale international festivals as part of the team (e.g.,
Waking Life, Portugal, 8,000 attendees)
• Personal interests: yoga, music, creative and cultural projects