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Tatiana
Sales manager
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Address: Bulgaria, Burgas, str. Morska, 9
Professional Summary
Dynamic hotel professional with over 10 years of experience in Sales and Marketing
within the hospitality sector. Proven track record in developing and executing
strategic sales plans, enhancing customer relations, and leading high-performing
teams to exceed revenue goals.
Skills
• Sales & Marketing: Strategic Planning, Account Development, Customer Relations
• Technical Proficiency: MS Office, POS Systems (Opera, Lightspeed), CRM
Software (Envision, MGS, IHG Merlin, Hyatt Connect, Lanyon/Cvent)
• Leadership: Team Leadership, Training & Development, Performance Management
• Market Analysis: Market Research, Trend Analysis, Competitive Analysis
Work History
Assistant to Director of Sales
Four Points by Sheraton Vaughan, Toronto, Canada
05/2023 – 05/2024
• Conducted comprehensive market research to identify opportunities and threats,
forming effective sales and marketing strategies.
• Developed Sales and Marketing Plans, Annual Budgets, and Sales Incentive goals.
• Analyzed month-end reports and monitored trends using STAR reports and market
segment overviews.
• Led a high-performing sales team, fostering a collaborative and motivated work
environment through mentorship and training.
• Represented the hotel at industry events, successfully acquiring and closing
business.
Assistant to Executive Director of Sales
Sunray Hotels Group HQ, Toronto, Canada
03/2023 – 06/2024
• Acted as corporate sales manager for multi-brand hotels (over 60 properties) within
the Sunray portfolio (Marriott, IHG).
• Prepare and customize sales presentations and proposals to meet client’s needs
• Participated in revenue calls and monitored performance to ensure revenue growth
and market share expansion.
• Developed and maintained marketing plans and sales budgets for assigned
properties.
• Established and nurtured client relationships, analysing competition to enhance
market positioning.
• Support business case and RFP submission process for assigned properties
Hotel Sales Manager
Hyatt Regency Kyiv, Ukraine
11/2018 – 02/2021
• Coordinated sales calls with prospective clients to generate business and drive
revenue.
• Attended conferences and trade shows to expand network and identify new business
opportunities.
• Utilized CRM systems to maintain essential account data and sales information.
• Enhanced advertising strategies through effective social media and digital marketing
initiatives.
Business Development Manager
InterContinental Hotel, Kyiv, Ukraine
11/2015 - 08/2017
• Managed KNR and LNR accounts across various sectors including Pharmaceuticals,
IT, and Consulting.
• Established a robust client base through direct selling, securing business to meet
room night sales goals.
• Negotiated guest room rates and services, ensuring compliance with booking
guidelines.
• Produced monthly sales reports and forecasts, facilitating informed decision-making.
Education
Specialist in Business Management: Tourism Business Management
Donetsk Institute of Tourism Business, Donetsk, Ukraine
07/2008
Certifications
• IHG Way of Sales: Solution Selling
• Accelerated Leadership Development Program (ALDP) 1, 2, 3
• Craft Training Certification (CTC) Program
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