Контактная информация

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Опыт работы

Head of Content Marketing

с 07.2025 по наст. время (8 месяцев)
Finmap, Дистанційно (Фінанси, банки, страхування)

Led content strategy and content operations for a FinTech SaaS product focused on cash flow management and financial clarity for SMBs and entrepreneurs.
- Developed and owned the end-to-end content strategy, aligned with product positioning, revenue
goals, and go-to-market priorities.
- Acted as a financial expert and public face of the product, translating complex financial topics (cash flow, unit economics, profitability, management decisions) into clear, actionable content for founders and operators.
- Worked closely with the product and consulting teams on unit economics, pricing logic, and value articulation, ensuring financial accuracy and business relevance across all content.
- Built customer case stories as a sales enablement tool — structuring real client results into scalable case formats used in funnels, sales conversations, and partnerships.
- Built and scaled the content team (writers, editors, designers, video creators), defined roles, KPIs, and quality standards.
- Designed and implemented content marketing processes for:
- consulting services,
- partner marketing initiatives,
- multi-channel distribution (social, long-form, video, landing pages).
- Established repeatable workflows for content production, approvals, and performance tracking,
improving speed, consistency, and predictability of output.
- Collaborated cross-functionally with sales, consulting, and partnerships to ensure content directly supported lead generation, conversion, and trust building.

Head of Marketing & Brand Comms

с 11.2024 по 11.2025 (1 год)
GoITeens, Дистанційно (IT)

- Led content marketing and brand communications for EdTech product across SMM, PR, events, blog, and video production (TikTok & YouTube), ensuring consistent and engaging brand presence.
- Drove cross-functional collaboration with influencer, SEO, and sales teams to align messaging with business goals and audience needs.
- Launched multi-channel campaigns that boosted engagement, brand awareness, and organic traffic.
- Built and scaled high-performing teams, improving content quality, production efficiency, and campaign outcomes across all channels.
- Developed data-driven strategies and KPIs that delivered measurable growth in reach, visibility, and brand sentiment.

Head of Copywriting

с 10.2021 по 09.2025 (4 года)
Netpeak, Дистанційно (Маркетинг, реклама, PR)

- Managed the copywriting team, ensuring delivery of high-quality content for SEO, LB, PPC & other
services.
- Responsible for the development and launch of new services within the unit, including building unit economics and scaling operations.
- Oversaw complex marketing processes including content strategy, tone of voice development, and
performance tracking.
- Collaborated with SEO and outreach teams to produce scalable content under tight deadlines.
- Introduced an AI-based content generation service for clients, enabling faster and higher-volume content production while maintaining quality.

Образование

ICI

MBA, Київ
Высшее, с 2024 по 2027 (3 года)

ICI

Journalism, Київ
Высшее, с 2020 по 2024 (4 года)

Дополнительное образование и сертификаты

Seo content manager, IMT

2020, 3 місяці

English Journalism, University of Pennsylvania

2021, 5 місяців

Знания и навыки

• Team management
• Leadership
• Performance marketing
• SEO-копірайтинг
• Presentation of products
• Conducting promotional campaigns
• Content strategy development
• PR management
• Brand reputation management
• Brand identity design
• Development of brand books
• Launch of new brands
• Brand management
• AI prompting
• Automation testing tools
• Marketing
• Email Marketing
• Marketing analysis
• Marketing planning
• Комунікабельність
• Користувач ChatGPT
• Управління командою
• Антикризове управління
• Фінансова грамотність
• Управління репутацією бренду
• Моделювання поведінкових шаблонів
• Task management
• Проведення стратегічних сесій

Знание языков

• Английский — свободно
• Украинский — свободно
• Немецкий — средний
• Испанский — начинающий