Павло

PAVLO BIRIULIN
BUSINESS DEVELOPMENT MANAGER
(B2B | EXPORT | PARTNERS)
Kyiv, Ukraine | Ready for business trips
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PROFESSIONAL SUMMARY
Business Development and International B2B Sales professional with 15+ years of experience in
market expansion, export growth, and partner/dealer development. Over the last 2 years, built
and scaled Scandinavian export direction (Finland, Sweden, Denmark, Norway), achieving €0.9M
export volume in year 1 and €1.4M in year 2, with a €2.0M forecast for year 3. Strong network
and stakeholder management, including relationships with Ukrainian embassies and chambers
of commerce in Nordic countries, as well as with JETRO in Ukraine (Modern-Expo included in
JETRO Top-100 recommended Ukrainian companies for Japanese business cooperation).

CORE COMPETENCIES
• Market Entry & Expansion (new countries/regions)
• Business Development Strategy & Go-to-Market
• Partner / Dealer Acquisition & Enablement
• Key Account Management & Stakeholder Mapping
• Negotiations, Pricing & Contract Management
• Pipeline Building, Forecasting & Reporting
• Government / Institutional Relations (Embassies, Chambers)
• Tender Participation & Commercial Documentation
• International Exhibitions, Networking & Business Trips
• Cross-functional coordination (product/operations/logistics)
• Customer Success & Long-term Relationship Management

TOOLS
• CRM: (specify your system)
• MS Excel / Google Sheets (commercial calculations, forecasting)
• PowerPoint / Google Slides (sales decks, proposals)

PROFESSIONAL EXPERIENCE
Modern-Expo (https://modern-expo.eu) — Ukraine

Business Development Manager | 2024 – Present

• Built and managed Scandinavian export direction by country: Finland, Sweden, Denmark,
Norway
• Export performance: €0.9M (Year 1) → €1.4M (Year 2); Year 3 forecast: €2.0M
• Developed partner/dealer outreach and negotiations; built and maintained active opportunity
pipeline
• Established and leveraged relationships with Ukrainian embassies and chambers of commerce
in Nordic countries
• Developed relationship with JETRO (Japan External Trade Organization) in Ukraine and
positioned Modern-Expo in JETRO Top-100 recommended Ukrainian companies for cooperation
with Japanese business
• Coordinated internal stakeholders to adapt offering and commercial terms for target markets

Bakery Food Industry (BFI) — Ukraine

Head of Export Department | 2022 – 2023

• Built export function from scratch: process, documentation flow, partner search approach
• Developed export strategy and prioritized target markets
• Managed international negotiations and contract execution
• Coordinated logistics and export documentation with internal and external parties

PSS Svidnik, a.s. (https://pss-svidnik.sk) — Slovakia

International Sales Manager (Business Development) | 2016 – 2022

Regions: Ukraine, Baltic countries, Moldova, Central Asia, Georgia
Products: meat processing machinery; brewery equipment

• Opened and developed new markets; built partner/customer base from lead generation to
closing
• Managed full commercial cycle: discovery, proposals, negotiations, contracts, after-sales
support
• Worked directly with CEOs/owners and technical stakeholders
• Represented the company at exhibitions; organized and executed business trips

Lindström LLC (https://www.lindstromgroup.com) — Kyiv

Sales Representative | 2015 – 2016

• B2B client acquisition and relationship management in an international service company
• Preparation of proposals and contracts; negotiations with decision-makers
LEATER (https://www.leater.com) — Kyiv

Senior Sales Manager | 2013 – 2015

• B2B sales in digital information and communication digital technologies
• Key client management; negotiation and contract closing

Tetis – Breathing Systems LLC — Kyiv

Deputy Head of Sales Department | 2010 – 2013

• B2B sales of fire and rescue equipment
• Tender participation: preparation of tender documentation, offers, reporting
• Regional sales planning, market analysis, and corporate client acquisition
• Participation in exhibitions and forums; post-sale client support

Earlier Experience: Ministry of Emergency Situations of Ukraine / Galakton

• State Inspector / Fire Safety Specialist roles (2005 – 2010)
• Regulatory supervision, audits, training, and technical safety management

EDUCATION
Academy of Labour, Social Relations and Tourism, Kyiv — 2016
Higher Education: Economics, Marketing

Cherkasy Institute of Fire Safety — 2006
Higher Technical Education: Engineer

LANGUAGES
Ukrainian — Native
English — B2 (working proficiency)
Russian — Fluent
Slovak — B1

ADDITIONAL INFORMATION
• Strong communication and leadership skills
• International B2B networking experience
• Open to frequent business travel