Контактная информация

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Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/17284869/

Опыт работы

Chief Marketing Officer

с 06.2023 по наст. время (2 года 9 месяцев)
FinTech (NDA), Київ (Фінанси, банки, страхування)

Functional responsibilities:
• Optimize the work of the marketing department;
• Increase task execution efficiency;
• KPI audit, analysis and development;
• Marketing department management;
• Marketing strategies development and implementation;
• Creation and analysis of advertising campaigns;
• Market research, and competitor analysis;
• Product development strategy;
• Partnership strategy creation and integration;
• Digital marketing;

Goals: Entry into new markets; set up the work of new advertising departments and tools.

Head of Growth

с 11.2021 по 05.2023 (1 год 7 месяцев)
Software Vendor, Київ (IT)

Functional responsibilities:
• Development and implementation of a brand and product growth strategy;
• Market expansion and entry into new regions;
• Market research and competitive analysis;
• Strategic partnership development and management;
• Partner acquisition, negotiation, and agreement execution;
• Building and scaling a distribution network;
• Auditing and optimizing current business activities;
• Establishing and tracking key performance indicators (KPIs);
• Development of Marketing and Sales Kits;
• Streamlining cross-department collaboration processes;
• Organization and facilitation of webinars, presentations, and corporate events.

Goals: New distribution network; the product is represented in 4 different countries thousands of software users.

Chief Marketing Officer

с 01.2014 по 10.2021 (7 лет 10 месяцев)
Stakhanovets, Дистанційно (IT)

Functional responsibilities:
• Create a marketing department from scratch.
• Create and implemented a marketing strategy.
• KPI development and implementation;
• Implementation of algorithms for interaction with the sales department;
• Inbound and outbound marketing activities and analytics;
• Market research, and competitor analysis;
• Marketing department management, goals and objectives setting;
• Product development strategy;
• Partnership strategy creation and integration;
• SMM, SEO, PPC, Direct Mail, SERM;
• PR: working with the media, preparing articles;
• Organization of webinars and events;
• Created and held several socially significant activities.
• New countries and market expansion;
• "Sales funnel" analysis and improvement;
• Company websites development and;

Goals: New distribution network - more than 10 large and 100 small distributors; sales were Increased by 20 times; launched 3 new products; provided brand representation in 5 new countries; thousands of new clients and more than one million software installations.

Head of SMM department

с 05.2013 по 12.2013 (8 месяцев)
UpSale, Харків (Маркетинг, реклама, PR)

Functional responsibilities:
• Department management;
• Financial planning and reporting preparation;
• Strategic research;
• Market analysis;
• Project management;
• Analysis, development, and implementation of innovations;
• Negotiations with clients;
• Promotion strategies creation and implementation;
• New marketing tools analysis and implementation;
• Creation of hidden marketing scenarios.

Goals: Raised the average check of the department service cost; started a new line of activity and enhanced the existing services; brought in several major clients.

CEO

с 05.2012 по 05.2013 (1 год)
Rychag, Харків (Маркетинг, реклама, PR)

Functional responsibilities:
• Create a marketing and sales department from scratch.
• Create company mission, set goals and objectives;
• Marketing and sales department management;
• Held negotiations with partners and advertisers;
• SEO, PPC, SMM, Direct Mail, SERM, Event-marketing, PR;
• Market analysis, competitor analysis;
• Employee hiring;
• Setting and achieving financial goals and objectives;
• Financial planning.
• New products launching;
• Start a new line of business.

Goals: Formed a team (marketing and sales department). Launched two brand new lines of business. Brought the business to self-sufficiency and stable profit growth.

Leading SMM Specialist

с 09.2011 по 05.2012 (9 месяцев)
Promodo, Харків (Маркетинг, реклама, PR)

Functional responsibilities:
• Preparation of commercial offers for clients;
• Marketing research, competitor analysis;
• Social Media promotion strategy creation;
• Community management;
• Viral activities creation;
• Analysis of advertising campaigns;
• Negotiations with clients;
• Writing articles (in Russian), promotional materials preparing (in English).

Goals: Helped to create SMM department from scratch; helped to bring in several major clients; formed a pool of loyal clients; helped to bring the department to self-sufficiency and stable profit growth; created and integrated commercial offers, internal reporting, and client’s reporting templates; helped to develop KPI.

Marketing Consultant

с 01.2011 по 12.2014 (4 года)
Rental, Харків (Автобізнес та автосервіс)

Functional responsibilities:
• Consulting, online and offline advertising campaigns creation;
• SEO, PPC, SMM, Direct Mail, PR, SERM.

Goals: Created digital marketing strategy from scratch.

Internet Marketer

с 09.2010 по 12.2011 (1 год 4 месяца)
Соллі Плюс, Харків (Автобізнес та автосервіс)

Functional responsibilities:
• Articles, press-releases writing;
• SEO/SMO/PPC (renault.kh.ua, mercedes-benz.kh.ua, volkswagen.sollyplus.com, parkdrive.kh.ua, seat.sollyplus.com).

Goals: Created digital marketing strategy from scratch.

Webmaster

с 09.2009 по 08.2010 (1 год)
Promin, Харків (Освіта, наука)

Functional responsibilities:
• SEO, SMO;
• Preparing content;
• Website support.

Journalist

с 05.2008 по 12.2008 (8 месяцев)
Magazine «Business-Technologies-Heavy Industry», Харків (ЗМІ, медіа)

Functional responsibilities:
• Articles writing;
• Articles translation;

Образование

Kharkiv National Pedagogical University named after G.S. Skovorody

Faculty of Russian Language and World Literature; Specialty: English language, Russian language and world literature, Харків
Высшее, с 2003 по 2009 (6 лет)

Дополнительное образование и сертификаты

SkyEng, Business English

2021

Знания и навыки

• Budgeting
• Операційні системи
• Ведення звітності
• Управління командою
• Affiliate Marketing
• Marketing
• Email Marketing
• Marketing planning
• Marketing analysis
• SMM
• Market analysis
• Digital marketing
• Development of a marketing strategy
• Search Engine Marketing
• Strategic planning
• Strategic marketing
• Content strategy development
• Development of SMM strategy
• Development of sales strategy
• Development of SEO strategies
• Team management
• Performance management
• Anti-crisis management
• Sales management
• PPC
• Антикризове управління
• Моделювання поведінкових шаблонів
• Ведення переговорів
• Управління персоналом
• Стратегічне планування
• Самостійне прийняття рішень
• Маркетинг
• Стратегічний маркетинг
• Продуктовий маркетинг
• Маркетинговий аналіз
• Маркетингове планування
• Розробка маркетингової стратегії
• Маркетингові дослідження

Знание языков

• Английский — продвинутый
• Украинский — свободно