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NATALIIA DEMIANIUK

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Head of HR / HR Director
Ukraine, Remote • e-mail • LinkedIn •

SUMMARY

HR Director / Head of HR with experience supporting organizations from 50 to 1200+
employees across IT, Marketing, Product, and Outstaffing industries. Expert in
building HR and Recruitment functions from scratch, designing People & Talent
strategies, implementing Performance and Compensation frameworks, and driving
People Analytics for decision-making.
Strong strategic thinking, operational discipline, and a partnership approach with
leadership. Skilled in transforming unstructured environments into scalable,
predictable HR systems aligned with business goals.

SKILLS

HR Strategy & Leadership
Org Design • Workforce Planning • Change Management • Leadership Advisory

People Operations & Systems
Process Architecture • On/Offboarding • HR Policies • Engagement Frameworks

Performance & Talent Management
Performance Cycles • Growth Programs • Capability Building • Succession

People Analytics & Insights
Turnover Analytics • Risk Dashboards • Engagement Metrics • HR Reporting

Talent Acquisition & Hiring Strategy
Recruitment Process Design • Hiring for Technical & Non-technical roles • C-level
partnership

Tools
HRIS (BambooHR), Notion, Google Workspace, MS Workspace, Jira, Trello, Slack, Click Up,
Monday, SalesForce, ATS.

EXPERIENCE
HR Director (Contract)
Auron Affiliate Marketing (~ 50 employees)
March 2024 - Present

Key Responsibilities:
-​ Full ownership of the HR function: HR Strategy, People Operations, Talent
Acquisition, Culture, and Performance.
-​ Designed and implemented the HR & Recruitment Strategy for 2025-2026.
 -​ Built all HR processes from scratch, including onboarding, performance cycles,
compensation logic, and communication standards.
-​ Developed People Analytics dashboards (risks, team health, performance indicators,
turnover trends).
-​ Partnered with the CEO on organizational design, leadership structure, workload
distribution, and scaling decisions.

Key Achievements:
-​ Transformed a chaotic, fast-scaling environment into a structured, predictable HR
operating model.
-​ Delivered the company’s first HR Policy Framework and People Operations system.
-​ Improved leadership clarity and communication flow across teams.

HRBP, HR Lead
PharmBills Outstaffing (1200+ employees)
March 2024 – October 2025

Key Responsibilities:
-​ HRBP support for 550+ contractors across the full employee lifecycle.
-​ Performance risk management, low-performer handling, replacement planning, and
leadership consulting.
-​ Engagement and turnover analytics (monthly reporting, trends, retention insights).
-​ Standardized HR processes and documentation across multiple client accounts.
-​ Led and mentored a team of 5 HR People Partners.

Key Achievements:
-​ Reduced and stabilized annual attrition to 28% within benchmark levels.
-​ Improved performance transparency and decision-making for Delivery Managers.
-​ Implemented stay interviews, deep turnover analysis, and process optimization.

HRBP, Head of HR
EMPEEK IT Outsourcing (~100 employees)
April 2022 – September 2023

Key Achievements:
-​ Increased engagement by implementing a KPI-based bonus system for developers
and AQA teams.
-​ Improved performance outcomes through learning paths, mentoring programs, and
capability development.
-​ Designed and implemented performance management and communication
frameworks.
-​ Improved recruitment and people operations: benefits system,
onboarding/offboarding, and HR data processes.

HRBP, Head of HR
AFFSCALE Product, Marketing & Technology (~2000 employees)
2021 – 2022

Key Achievements:
-​ Built the full HR function from the ground up in a high-growth environment.
-​ Established a comprehensive people operations system: HR policies, communication
standards, role clarity, and operational procedures.
-​ Defined and embedded company culture (values, behaviors, rituals, org goals).
-​ Improved cross-functional collaboration and organizational alignment through refined
org design.

HR Generalist → Recruitment Team Lead
JOFFER Product Holding: IT, Retail, HR Consulting (~80 employees)
April 2019 – March 2021

Key Achievements:
-​ Increased quality of hire by designing a recruiter learning & development program.
-​ Improved recruitment performance through KPI-based bonus structures.
-​ Conducted HR audits to assess department efficiency, process health, and employee
relations.

EDUCATION & CERTIFICATIONS

-​ HRCI Courses (HR Strategy, People Analytics, Performance Management)
-​ Bachelor’s degree in Psychology
-​ Master’s degree in Philology (Literature)

LANGUAGES

Ukrainian — Native
English — Upper-Intermediate