Kateryna

Kateryna Caicedo
Digital Marketing & AI Optimization Specialist
Email: [открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)

Hello! I aspire to work in a company where we can build a shared vision, where open dialogue is valued and ideas and constructive feedback are truly heard. It is important for me to be part of an environment where mutual respect and professionalism form the foundation of collaboration.
I am a positive and creative individual, while also being a professional specialist in my field. I effectively organize my workday, structure processes, and coordinate team efforts to achieve meaningful results.
I will make your website: clear, well-structured, authoritative.
By choosing me, you gain stable and measurable results instead of empty promises of growth.

Competencies
Strategy & Analytics
• Development of comprehensive digital marketing strategies
• Creation of website promotion roadmaps
• Market and niche analysis
• Competitor analysis (SEO, advertising, content, funnels)
• Full audit of existing marketing channels
• KPI definition and growth forecasting
• AI-assisted market and competitor analysis
SEO (Search Engine Optimization)
• Technical SEO audits
• On-page SEO (meta tags, structure, content, internal linking)
• Keyword research and semantic core development
• International SEO (multilingual and multi-regional websites)
• Link building and off-page optimization
• WordPress SEO optimization
• Resolution of SEO issues
• Optimization of sitemap.xml and robots.txt
• Google Search Console / Webmaster Tools setup
• AI-driven content optimization aligned with search intent and EEAT
• Brand visibility optimization for AI search
Content Marketing
• Content strategy development
• Writing SEO-optimized content
• Optimization of existing content
• Content for blogs, landing pages, and e-commerce
• AI-assisted content creation and refinement
• AI-based content planning
• A/B testing of content
Paid Advertising / Performance Marketing
• Setup and optimization of Google Ads (Search, Display, Shopping
• Integration of Google Ads with GA4 and Tag Manager
• Facebook and Instagram Ads (Meta Business Manager, Pixel)
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• Campaign optimization based on ROI / ROAS
• AI-driven advertising optimization (creatives, audiences, bidding)
SMM (Social Media Marketing)
• SMM strategy development
• Social media profile optimization
• Collaboration with influencers
• Increasing engagement and brand trust
• AI-powered content ideation and planning for social media
Website Optimization & CRO
• User experience (UX/UI) optimization
• Conversion rate optimization (CRO)
• Website speed optimization
• Improvement of site structure and navigation
• User behavior analysis
• A/B testing of pages and funnels
• AI-driven user behavior and conversion analysis
Analytics & Reporting
• Google Analytics 4 (GA4) setup and analysi
• Google Tag Manager implementation
• Goal and event tracking
• Performance reports and analytical dashboards
• Traffic, conversion, and sales analysis
• AI-based data interpretation and growth forecasting
AI Marketing
• Implementation of AI tools in marketing
• AI-powered content creation for websites, ads, and social media
• AI optimization of sales funnels
• AI-driven keyword research and audience targeting
• AI solutions to improve marketing efficiency and scalability

Education
• Higher Education in Economics – Zaporizhzhia National University, Ukraine
• Additional professional education in Digital Marketing, SEO, Branding, and Content
Languages
• Ukrainian: Native
• Russian: Native
• English: B2
• Spanish: A1
• Norwegian: B1
Working conditions
• February 2025
Internship at Gjesdal Public Library | Norway
Facebook Manager, Library Assistant
• October 2018 -March 2025
WELL PACK | Germany
Head of Digital Marketing Department
Digital marketer at the German logistics company WELL PACK
(wellpack.org), in collaboration with IFCO (ifco.com)
• October 2016 - September 2018
ÁMA Unique | USA
Brand Marketer, SEO Specialist, Linkbuilder
Digital marketer for the American clothing brand ÁMA Unique. Website:
amaunique.com
• November 2015 - October 2016
Universal translation services | USA
Marketer
Digital Marketer for US Translation Services: www.universaltranslation-services.com, www.dutchtrans.co.uk, www.usatranslate.com