Юрій

Executive Summary
Results-driven commercial leader with a proven record of driving revenue growth, operational excellence, and high-performing teams.
Expert in developing and executing market strategies, optimizing cost structures, and leading large-scale transformations that enhance profitability and business resilience.
Recognized for strategic vision, hands-on leadership, and the ability to navigate complex markets through innovation, digitalization, and strong partnership management.
Experience


2024 – present Biosphere corporation Kyiv, Ukraine
Commercial director
• Lead the commercial strategy for the Household & Hygiene division, driving sustainable growth and profitability.
• Achieved +10.8% annual revenue growth and profit +24,8%.
• Executed a comprehensive cost optimization program, improving operational efficiency and margin performance.
• Restructured and empowered a cross-functional commercial team of 250+ professionals, fostering accountability and agility.
• Directed digital transformation initiatives across sales and trade marketing to enhance forecasting, analytics, and decision-making.
• Led crisis management efforts, maintaining business stability and ensuring supply continuity under volatile market conditions.
• Built strong partnerships with key national and international retail chains, strengthening market presence and brand performance.

2018 – 2024 PrJSC "Obolon" Kyiv, Ukraine
Sales director
• Development and realization of sales and promotion strategies.
• Full responsibility for sales of beverages (beer, alcopop, CSD, cider, energy drinks, water), NET annual revenue – 277,5 MUSD (2022), EBITDA – 65 MUSD.
• Full responsibility for P&L of beverages business
• Management of sales, trade marketing and customer service (more than 1500 people).
• Top level negotiations with key partners
• Crisis management and create effective business structure.
• Creating and implementing more than 30 projects for increase of sales, management of equipment and automatization.

ACHIEVEMENTS: during 2018 to 2023 company went through the way from pre-default to very profitability business (Debt to EBITDA 2018 – 4.8; Debt to EBITDA 2023 – 0). EBITDA increases more than 4 times.

2015 – 2018 PJSC "Agrarian Fund" Kyiv, Ukraine
Director of the department of small and medium business
• Development of a procurement and sales strategy in the SMB channel
• Organization of work and management of regional offices (More than 150 people).
• Purchase of goods and materials under forward and spot programs
• Control of storage, processing, as well as the quality and quantity of products.
• Planning, forecasting purchases and sales in the channel of medium and small businesses.
• Negotiating and signing contracts with clients.
• Conducting negotiations with international partners.
• Development and introduction to the market of a product line of PJSC Agrarian Fund.
• Building distribution of your own brand from scratch
• Development of a pricing model in sales channels.
• Direct reporting to the Head of the Board.

• Increase in the number of SMB clients under forward and spot programs by almost 1.5 times
• Launch of commodity forward
• Launch of 4 SKU products under the Agrarian Fund brand
• Building a sales system in the channel of modern (11 national and most local networks) and traditional trade (9 distributors).
• Market share during operation from 0% to 7.2%
• Implementation of a project for the production and packaging of Private Label for retail chains.
• Expansion of the number of product packaging points up to 7 enterprises in Ukraine.
• Restructuring of the SMB department

http://agravery.com/uk/posts/show/urij-melencuk-borosno-pat-agrarnij-fond-prodaetsa-navit-v-malenkih-misteckah-luganskoi-ta-doneckoi-oblastej
https://latifundist.com/dosye/melenchuk-yurij-stepanovich
https://latifundist.com/interview/329-yurij-melenchuk-agrarnyj-fond-planiruet-zakupit-okolo-1-mln-tonn-zernovyh .
https://kurkul.com/dosye/melenchuk-yuriy-stepanovich

2012-2015 Company May Ukraine Kyiv, Ukraine Key Account Sales Director
• Conducting annual negotiations and signing contracts with key clients
- 130 networks: national + regional networks
- Increase in market share from 8.5% to 12.5%
• Organization of work and management of the sales team (More than 90 people KAM, TM, CB, TP, MR).
• Development of a sales strategy in the channel of key customers.
• Sales planning and forecasting (50% of the company's sales)
• Formation of pricing policy in the channel of modern trade.
• Development and implementation of marketing activities (performance evaluation using P&L).
• Analysis of the market and competitors (Nielsen, Sell-out dates).
• Cash turnover control.
• Organization and control of logistics processes.
• Direct reporting to the General Director

2008-2012 Henkel Ukraine Kyiv, Ukraine
International Key Account Manager
• Organization of sales of Henkel products in networks: Metro Cash & Carry, Real, MegaMarket, Caravan.
• Organization of work and management of the sales team (30 people).
• Negotiating work conditions.
• Debt control.
• Organization and control of logistics processes.
• Organization and holding of promotions.
• Sales growth in 2009-2012 amounted to 28%, which exceeded the growth of the company as a whole by 10%.
• Level of service increased by 12%
• Significant improvement in cash turnover (almost 2 times, up to 30 days)
2006–2008 CJSC Obolon Kyiv, Ukraine
Key Account Specialist
• Organization of sales of the company's products in supermarket chains Kiev region.
• Organization of work and management of the sales team (24 people).
• Negotiating the terms of work with networks
• Organization and holding of actions.
• Sales growth was 38%.
• The share of CJSC Obolon products in chain sales was 33%
• Signing of exclusive agreements with new networks (164 TT and 36 TT)

2005-2006 Wrigley Ukraine Kyiv, Ukraine
Aria sales manager
• Organization of the sale of Wrigley products within the city of Kyiv on the basis of an exclusive distributor.
• Organization of work and management of the sales team (14 people).
• Development of product delivery routes.
• Control of the level of receivables.

2003-2005 Wrigley Ukraine Kyiv, Ukraine
Key Account Supervisor
• Sales team management
• Work with key retailers (sales + merchandising),
• Control of the level of receivables

2001-2003 Wrigley Ukraine Kyiv, Ukraine
Sales Representative
• The number of customers covered was 98% (124 Retail Points).

Trainings

• March 2005 "Stages of sales"
• September 2005 "Management Skills Part 1"
• January 2006 "Management Skills Part 2"
• April 2009 "Win-win negotiations"
• October 2009 "Tough negotiations "
• September 2010 "Leadership" part 1
• September 2010 "Leadership" part 2
• May 2011 "Conflict Management"
• September 2011 "Effective Communication"
• September 2011 "KAM-1" (Germany, Dusseldorf).
• December 2011 - Workshop 1 - financial planning (Germany, Dusseldorf)
• March 2012 – Workshop 2 – negotiating in WIN-WIN style (Düsseldorf, Germany)
• September 2013 – Sales Management (Russia, Moscow)
• March 2017 - Workshop - Effective Negotiations (Emirates)

Education

1997-2001 NTUU KPI "IPSA" Kyiv, Ukraine
2007-2009 NTUU KPI "IPSA" (master's degree) Kyiv, Ukraine
Specialty: "Intellectual systems and decision making in business".

Languages
Ukrainian - native; English - B1.

Personal qualities
Strong leadership qualities, the ability to make decisions and take responsibility, purposefulness, proactivity, decency, hardworking, quick learner and desire to learn, communication skills, analytical skills, energy.