Alina

Alina NOVYKOVA
EXECUTIVE SUMMARY
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Growth operator scaling DTC brands from 0 to $500K+ through performance social and
Shopify ecosystems across US & EU.

Worked with projects: Wilderness Cooking, Faraway Village, Sweet Village

EDUCATION

WORK EXPERIENCE
2017 - 2021
University of Sussex, UK
BA in Media and Communication

OkayTube.co | 2021 - 2025
Head of eCommerce & Brand Strategy | YouTube e-Commerce Expert

Founded and scaled two DTC brands in with Shopify-based infrastructure and omnichannel funnels.

Built processes from the ground up: SOPs, logistics, procurement, partnerships, offers, and fulfillment.

+ 112% revenue growth in 6 months without increasing budget.

Designed and executed omnichannel funnels across 3 markets (US, Germany, Poland)

Improved CR by 40% through unified brand positioning and optimized post-purchase flows.

2024 performance: 2M sessions (+46% YoY), $500K revenue (+60%), 5K orders (+96%).

Scaled brand to $30K–$80K monthly revenue with 50%+ gross profit maintained over time.

Transitioned fulfilment from US CRM-based manual system to EU automated warehouse.

Recruited and mentored a junior to Associate, building a lean operational team.

OkayTube.co | 2021 - 2025
Head of Social Media Marketing | Strategic Content & Audience Growth

Organically scaled multiple Instagram accounts from 0 to 1M+ followers.

Generated 60%+ organic reach per Reel, driving 6M–90M views with mid-tier audiences.

Revived frozen accounts to 1M+ via repositioning and retargeting strategy.

Hit TikTok monetization thresholds in 2 weeks with deadline-driven rollouts.

Integtared Instagram content with Shopify funnels, boosting brand visibility, identity, and direct sales.

EXPERTISE
E-commerce Strategy & Growth: GTM planning → retention → scaling
Content & Brand Strategy: Audience targeting, viral content systems, omnichannel storytelling
Operations & Leadership: Process design, logistics coordination, team mentoring, SOPs
Data-Driven Optimization: GA4 dashboards, CAC/ROAS optimisation, A/B testing
Tech & Tools & Skills: Shopify, GA4, TikTok, Instagram, Design / editing; Brand voice / emotional impact

English Ukrainian Russian
 DEAR HIRING MANAGER,
COVER LETTER
My career began in a small start-up team of just four people, which later grew into an
organization of 100+ employees. We, as OkayTube.co grew such YouTube channels
as Wilderness Cooking, Sweet Village, Faraway village and etc. From the earliest
days, I independently managed both SMM and e-commerce directions, building
them from scratch, before forming, mentoring, and leading teams that continue to
deliver results today.

What sets me apart is the combination of strategic vision and operational
versatility. I have scaled DTC brands to over $500K annual revenue, achieved 112%
growth in six months, and built international funnels across the US, Germany, and
Poland. At the same time, I organically grew multiple Instagram accounts to 1M+
followers, drove 6M–90M views per Reel, and revived stagnant projects into thriving
digital platforms.

Beyond e-commerce and social media, I bring direct experience in production and
post-production for YouTube projects. I know how to manage workflows end-to-
end: from creative development to editing and delivery, ensuring both quality and
efficiency. This background allows me to bridge creative and commercial goals,
building systems that are both scalable and profitable.

I am not just looking for a position to maintain what already exists — I am driven by
creating, optimizing, and scaling. I thrive where there are challenges, gaps, or
growth opportunities, and I bring with me the ability to move fast, learn quickly, and
lead teams toward ambitious goals.

I would welcome the opportunity to discuss how my expertise in brand strategy,
digital growth, and operational leadership can contribute to your company’s
success.

Thank you for your time and consideration.

Sincerely,

ALINA NOVYKOVA

NOVYKOVA [открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация»)

@raily_freenston
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