Яна

Yana Medved
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telegram: @ioannasergeevna

PROFILE

Chef Executive Of cer

CEO / Business Transformation Leader with 11+ years of experience scaling
service, retail and customer-centric businesses. Experienced in strategic growth,
P&L management, organizational development and premium customer experience.

Strong background in setting up end-to-end business processes, from concept and
strategy development to execution and growth. Experienced in working with
external partners, coordinating multi-disciplinary teams, and transforming business
needs into scalable operational models.

Entrepreneurial mindset with a focus on product-market t, brand positioning, and
sustainable growth. Skilled in building ef cient organizations, implementing systems
and work ows, and driving business performance in dynamic and fast-changing
environments.

EXPERIENCE

CEO - Smooga.travel - September 2024 – now
Responsible for product development and cross-department coordination for a
premium travel service platform.
Key responsibilities:

• De ning product vision, roadmap and feature priorities
• Coordinating work between development, marketing, sales and operations teams
• Managing product backlog and delivery process using Agile methodologies
• Implementing and integrating CRM/ERP systems to automate operational
work ows and improve cross-department collaboration
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 • Built and launched premium travel service focused on high-net-worth individuals
and premium customer experience

• Developed brand positioning strategy and oversaw marketing communications
• Designing and optimizing business processes and translating operational needs
into digital work ows and system requirements

• Working with analytics and user feedback to improve product performance

COO - Subjektiv.art - September 2022 – August 2024
Oversaw day-to-day operations and coordinated work across all company
departments.
Key responsibilities:

• Organizing operational processes across marketing, sales, product and support
teams

• Managing internal work ows and improving cross-department collaboration
• Implementing operational procedures and reporting systems
• Coordinating strategic initiatives and business development activities
• Supporting leadership in operational planning and company growth
• Implementing and organizing CRM/ERP systems, including con guration of
work ows and preparation of internal documentation and employee guidelines

CEO - GUP.UA - March 2018 – August 2022
Led overall company operations and ensured alignment across all business
functions.
Key responsibilities:

• Built and optimized operational processes across marketing, sales, product, and
customer support

• Designed and improved cross-functional work ows to increase team ef ciency
and collaboration

• Implemented internal procedures, reporting systems, and performance tracking
• Coordinated strategic initiatives and business development efforts
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 • Supported executive decision-making and company growth planning
• Led implementation of CRM/ERP systems, including work ow con guration,
internal documentation, and employee onboarding guidelines

Head of Development & Sales Departments - VIST Group - Dec 2015 –
February 2018
Led both development and sales functions, coordinating product delivery and client
acquisition.

• Built and structured the sales department and internal processes
• Implemented new operational standards for client management and project
execution

• Participated in negotiations with partners and company leadership
• Organized internal reporting and performance tracking
• Coordinated production-related activities for powdered products, including
communication with manufacturing partners and overseeing order ful llment
processes

• Managed supplier interactions and ensured alignment between production, sales,
and delivery timelines

• Supported quality control and process standardization at the operational level

PROFESSIONAL SKILLS

• Leadership & Management
• Team management and cross-department coordination
• Strategic planning and business development
• Operational management and process optimization
• Con ict resolution and team leadership
• Risk management
• Stakeholder management
• Public communication & presentations
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 • Cross-cultural collaboration
• Market research & competitive analysis
• Business & Operations
• Business planning and budgeting
• Financial reporting and cost analysis
• Documentation and compliance processes
• Market entry strategy and partnership management
• Product & Go-to-Market
• Product development lifecycle
• Brand positioning & development
• Premium Brand Management
• Executive Representation
• Interaction with public sector / institutional partners (if applicable)
• In uencer marketing & partnership management

EDUCATION

• CEO Development Program - Kyiv-Mohyla Business School (KMBS)
• Master of Finance in Kyiv-Mohyla Academy;
• Professional courses (Udemy): Project Management, Product Management,
Digital Marketing (total about 10 courses)

OTHER INFO

English level - upper-intermediate
Driving license - category B

KEYWORDS:
Strategic Leadership, Organizational Development, Stakeholder Engagement, Public &
Institutional Relations, Crisis Response Management, Strategic Planning & Execution,
Cross-functional Leadership, Communication & Alignment, Operational Excellence,
Decision Making, Problem Solving
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