Oleksiy

OLEKSIY KULYK
7-B Bogdanovskaya Str., apt. 70, Kyiv, Ukraine
Phone: [открыть контакты](см. выше в блоке «контактная информация») (WhatsApp & Telegram enabled)
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)
Born: October 27, 1975
[открыть контакты](см. выше в блоке «контактная информация»)

Marketing (B2C): development and implementation of marketing strategies and
positioning; quantitative and qualitative research of markets and consumers; creation
and development of brands; management of marketing communications, planning and
implementation of ATL and BTL campaigns, performance marketing & lead
generation, media planning; development and production of various types of
promotional materials
Marketing (B2B): branding, market research, search and contracting with new
Key suppliers, distribution and customer relationship management
information: Digital marketing: creating selling sites, landing pages and automatic sales funnels
for any type of business; task setting and team management: brand managers,
copywriter, designer, programmer, SMM manager, PPC and SEO specialists; social
media management, creating selling and viral content; e-mail marketing
Client service in advertising agencies: monitoring and supporting projects,
managing a team of accounts, art directors and copywriters, resolving conflict
situations, developing a business and increasing customer turnover
Start-ups / personnel management: creation and motivation of working groups,
teams and companies from scratch, effective business management
Business processes: business planning, business process optimization,
implementation of CRM systems; investment analysis
AI: have been using it in my daily work processes for more than a year: from target
audience analysis and micro-research to preparing strategies for entering new
markets and testing creative hypotheses

Education: Specialist degree, European University of Finance and Information technologies in
1995 – 2000 Management and Business (UFIMB), Kyiv

Work Experience:

09.2019 – 05.2025: RIEL Real Estate Corporation – (https://riel.ua/) – Marketing director
Management of all marketing and advertising activities of the company, 10 people directly reporting (4
people since February 2022, combining 3 positions: Marketing director, Senior brand manager
(responsible for PR and SMM) and Brand manager for Kyiv region).

Main achievements:
• launch of the Corporation's new website https://riel.ua/ - the best real estate sales solution in
Ukraine https://bit.ly/3Skkwdi
• meeting and over-fulfilling the sales plan before the first wave of COVID, quickly reconfiguring the
marketing mix in the context of the downturn caused by COVID, returning to sales targets after 2
months of the epidemic
• launch of 6 new projects in May 2025
• • re-launch of the RIEL brand in 2025 (with Fedoriv agency)

Oleksiy Kulyk CV
Key responsibilities:
1. Management of the entire marketing mix and PR of the company
- lead generation (online + offline)
- analysis of the effectiveness of advertising campaigns
- PR/SMM strategy and communications
2. Launching new company projects
- analysis of new sites, development of proposals for management on the feasibility of the new
projects
- product formation: a set of USPs and advantages of a residential complex
- control over the development of visualizations (exteriors and common areas)
- control over the creation of promotional materials
- supervising the opening of sales departments at the construction sites
3. Development and approval of the annual marketing strategy
- digital
- offline
4. Monitoring the implementation of sales plans (month, quarter, year)
5. Analysis of competitors and customers
6. Research (online and offline)
7. Innovations (VR tours, new media)
8. Personnel management (recruitment, adaptation and development)

09.2017 – 09.2019: UKRBUD – construction company (http://ukrbud.ua) – Marketing director
Management of all marketing and advertising activities of the company, 18 people directly reporting
Main achievements:
• preparation and launch of the “long installment plan” campaign in July 2018 resulting in
considerable sales growth in the summer, having the best indicators of deals in the entire
history of sales
• conduction of deep qualitative client research which helped to develop better positioning of the
company and its products (three types of housings)
• best marketing team 2018 in construction by EFFIE https://bit.ly/3xKXWmd

Key Responsibilities:
1. Development and planning of advertising campaigns and promotions
- mechanics, conditions, creativity (radio, outdoor advertising, TV), media planning
- analysis of the effectiveness of advertising campaigns
- control of advertising on channels
- events and partnership projects
2. Launching of new housings
- product creation: a set of USP and the advantages of a residential complex
- visualizations (exteriors and interiors)
- creation of advertising materials and development of joint advertising campaigns for the CLAP
smart home system
- adaptation of available materials for touch tables, VR-room, web-sites
- launch of sales departments at the facilities, decoration of fences, banners, etc.
3. Development and approval of an annual marketing strategy
- image advertising
- residential properties
- commercial real estate
4. Analysis of sales of residential and commercial real estate (calls, transactions, sales)
5. Analysis of competitors and customers
6. Research (online and offline)
7. Innovations (VR-tours, touch-tables, projection video, new media)
8. Personnel management (recruitment, adaptation, development of personnel of the department).

02.2016 – 06.2017: Royal Estate - sales of real estate abroad - Managing partner

10.2013 – 08.2017: WOW! Consulting - consulting agency (sales and marketing) - Managing partner

Oleksiy Kulyk CV 2
Clients: Royal House construction company (British Quarter, New England); Clinic ACMD / Medox;
Network of Diagnostic Centers MDC Expert; Hayat Estate Real Estate Agency; Philip Morris Ukraine;
Nova Posta International, VeloOnline and others (more than 30 companies)

01.2013 – 09.2013: Full Contact BTL-agency (http://fullcontact.com.ua) – Client Service Director
Managed activities on four main clients (Kyivstar, Kraft Foods Ukraine, Johnson & Johnson, Electrolux,
Ferrero) and developed projects that lead to stable increase in billings. Won a number of short-term
new clients’ tenders
Main achievements:
• Quickly took on servicing of big clients, built good client service
• Won a number of ongoing projects with existing clients as well as tenders on the new clients
• Managed and motivated a team of account managers and executives (8 people)

2011 – 2012: Sahar Creative agency (www.sahar.ua) – Client Service Director
Managed activities on all existing clients (Velcom (Belarus #1 mobile operator), Persha Privatna
Brovarnya, Agromars and others).
Main achievements:
• Quickly took on servicing of all existing clients, increased their billings
• Increased clients loyalty resulting from timely and quality conduction of the projects
• Managed and motivated a team of account managers (3 people)

2010 – 2011: Foodaworld Marketing PTE ltd. (www.maccoffee.com.ua) – Marketing Manager

Managed all marketing and advertising activities of the company (owner of MacCoffee and
MacChocolate brands), cooperated with headquarters on development of new products (taste,
packaging etc.)

Main achievements:
• In two months prepared and led ATL / BTL advertising campaigns in the framework of 2010
National promotion campaign “Win 5 000 UAH everyday!” (TV, OOH, KA additional placement,
development of POSM, etc.) that lasted six months and led to overfulfilment of the sales plan by
15%
• Prepared MacChocolate family for re-launch (killing of some SKU's, re-design of the package,
change of product recipe according to the customers’ preferences)
• Conduction of consumer survey for 3in1 instant coffee mixes category (3300 people in all regional
centres) that allowed to prepare marketing communication plan for 2011
• Conduction of brand health audit, preparation of steps to reposition the brand

2006 – 2010: MacHOUSE (www.machouse.ua) – Marketing Director

Managed all marketing and advertising activities in the company (large B2B company, representing full
range of graphic arts equipment and consumables as well as professional and domestic video
equipment). Was responsible for search and negotiations with new suppliers. Supervised a team of
marketing managers in printing, video and digital systems departments and managed personnel of
marketing department (PR-, Web-manager, designer and translator)

Main achievements:
• Quickly took on all marketing activities in the company focusing on marketing activities instead of
PR
• In 2006 organized road-show in 4 cities (printing equipment and consumables) that led to
increase in turnover of new clients by 70%
• Conducted company re-branding and re-launch of company’s Web-site in 2007
• Took part in big project on preparation to implementation of ERP and CRM systems (description of
business-processes of the whole company in ARIS)

Oleksiy Kulyk CV 3
2005 – 2006: Creative Media Service Media Agency – General Manager

Started up and managed media agency servicing Samsung Electronics Ukraine (via Cheil) and ESSE
cigarettes in outdoor and press advertising. Selected personnel, described and implemented job descriptions
as well as management accounting (1C)

Main achievements:
• Starting up daughter company activities in Ukraine from scratch
• Winning a tender for Samsung OOH placement after 3 months of brilliant servicing of press placement

2004 – 2005: Baltika Ukraine (Russia’s #1 beer producer daughter company) – General Manager

Started up and managed Baltika’s daughter company in Ukraine. Selected personnel and arranged
working processes according to the standards of mother company. Managed supplies and logistics of goods
from Russia, worked with customs. Together with commercial director supervised dealer’s activities in retail
trade and HoReCa, managed and controlled merchandising on all territory of Ukraine.

Main achievements:
• Started up daughter company activities in Ukraine from scratch (2 months)
• Launched big warehouse facilities in Kiev (after search and evaluation of more than 50 locations in 3
months)
• Planned media coverage and adapted national ATL advertising, BTL and HoReCA campaigns
(increase of sale up to 30% in some areas)

2001 – 2004: Alliance Ukraine Oil company (http://www.nk-alliance.com.ua) – Head of Marketing

Came to the company as the only marketing specialist and in 6 months became Head of marketing.
Managed all marketing and PR activities of the company. Was responsible for selection and
management of marketing personnel in head office and in regions

Main achievements:
• Implemented monitoring procedure to gather gas pricing data from regions and reflect it in the head
office on the daily basis
• Conducted targeted BTL actions to attract new consumers to the company's gas stations which
effected in sales volume increase by 20% during the action and remained after it)
• Analyzed wholesale clients and promoted sales via direct mail which had special discount coupon. As
a result, clients base increased by 30%, sales volume increased by 10% despite unexpected price rise

2000 – 2001: Atlanta Capital Investment company – Analyst

Prepared investment proposals, industry (pharmaceutical, alcohol and others) and company reviews for
investors and company's clients. Selected most promising companies for future investments, made
their evaluation and analysis.

Main achievements:
• Developed company's and daughter company's presentations according to international standards
• Launched weekly digest that gathered most actual news in the investment market and was sent to
existing and new clients of the company in English
• Together with Web-manager launched new corporate site of the company

1998 – 1999: One World Investment company – Financial analyst

Prepared industry reviews for investors, analyzed markets and enterprises (milk, confectionery, beer,
wood and paper production sectors) to identify the best investment opportunities, prepared investment
proposals.

Oleksiy Kulyk CV 4
Main achievements:
• Prepared business plan for Nashe Radio which set new goals and advertising rates for commercial
department
• Prepared investment proposal for the creation of the new TV-channel

1997 – 1998: International Consulting Group – Project Consultant

Prepared business plans for Ukrainian companies in the framework of EBRD credit line (80% of the
projects got financing), conducted desk market researches and other surveys (more than 15 types of
various products and markets were examined). Provided technical support of the office.

1995 – 1997: Agency for the Development of Enterprise, Project Preparation Unit
(TACIS project for development of small and medium businesses) - Business Development Assistant

Prepared business plans for EBRD credit line, conducted market researches and gathered information,
analyzed questionnaires. Provided personal assistance to senior western experts.

1993 – 1995: National Dispatch Center (Ministry of Energy of Ukraine), ISAR (US AID Environmental
project) - Translator

Languages:
Ukrainian, Russian, fluent English (С2, proficient)

Hobbies:
Music, DJ-ing, reading, sports, travel

Social media:
Facebook [открыть контакты](см. выше в блоке «контактная информация»)
Instagram [открыть контакты](см. выше в блоке «контактная информация»)
SoundCloud https://soundcloud.com/cool_ic

References:
Available upon request

Oleksiy Kulyk CV 5