Микита

MYKYTA STOROZHENKO
Mobile phone number: [открыть контакты](см. выше в блоке «контактная информация»)
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Date of birth: 28 November 1986
Linkedin: [открыть контакты](см. выше в блоке «контактная информация»)

SUMMARY
Digital Business Leader with 17+ years of experience specializing in E-commerce strategy and Digital
Transformation. Expert in scaling online revenue, optimizing Unit Economics (EBITDA +4%p) and managing
complex API-driven product integrations. Proven success in defining multi-channel sales strategies and
creation of operational models for seamless end-to-end integration between digital platforms and fulfillment
EDUCATION
Master of Economics 2004 - 2009
National University of Food Technologies, Kyiv Ukraine
Pre-MBA 2019 - 2021
Business-school MIM-Kyiv

PROFESSIONAL EXPERIENCE
Head of Business partnership development department (B2B2C) Dec 2024 - Present
Metro Cash and Carry Ukraine, Ltd
Leading the strategic development and execution across strategic sales channels of Traditional Trade and E-
commerce focusing on Sales excellence and Commercial value proposition
Strategic Sales Leadership & P&L Management:
Held full P&L responsibility for a multi-billion dollar portfolio across diverse sales channels, consistently
achieving or exceeding annual revenue targets and implementing profitability improvement strategies.
Led and managed a Sales Team of 20+ professionals, focusing specifically on the development and
implementation of digital instruments and processes to accelerate sales execution and growth
Digital Strategy, Partnership, and Growth:
Defined and executed the end-to-end partnership strategy for E-commerce and Last Mile Distribution,
securing strategic alliances that expanded market reach and enhanced the customer experience.
Built and deployed a new, data-driven sales contact model, leveraging defined roles and projected
growth potential to significantly optimize market approach and resource allocation across different
customer segments.
Secured key milestones and drove double-digit development in Digital, Commercial and Operational E-
commerce performance through strategic partnership integrations and continuous process optimization.
Digital Sales & Ecommerce Manager Sep 2021 - Dec 2024
Metro Cash and Carry Ukraine, Ltd
Responsibility for driving online revenue growth by managing digital sales strategy, optimizing e‑commerce
platforms, and ensuring a best customer experience across all digital channels
Channel development:
Led creation and execution of e‑commerce sales plans to meet revenue and growth targets.
Created model of channel profitability with major effect on Ebitda (+4%p)
Digital marketing and customer acquisition:
Created digital marketing campaigns plan to drive web traffic and improve conversion rates
Optimized model of CRM analysis for personalized customer approach based on buying cycle and LLM
(AI) models
Webshop and Fulfilment operations:
Improved UI and UX for customers with focus on selling of priority products (Own Brands)
Fully redeveloped new operational process with focus on digitalization (API integrations), security of
payments (3rd party acquiring solution) and fulfilment operations optimization (partnership)
Deputy Head of Food Service Distribution Nov 2019 - Sep 2021
Metro Cash and Carry Ukraine, Ltd
Headed Last Mile distribution of goods to Horeca and B2B across the country with focus on digital
instruments, profitability management and high-quality service level model
Digitalization of fulfilment processes:
Launched a new Webshop to automate order capture and scale online sales
Led implementation of the new WMS system for Last Mile fulfilment operations
Organized tendering and managed implementation of TMS system
Profitability management:
Developed instrument of channel profitability measurement on the level of exact route and client
Managed rules creation for separate channel pricing model based on category delivery cost
Service model:
Organized process of continuous Service level improvement and root cause analysis
Reviewed organization model to balance focus between productivity and service
Efficiency Improvement Manager in Operations Department Feb 2016 - Nov 2019
Metro Cash and Carry Ukraine, Ltd
Leadership over Continuous improvement and Digitalization of the processes in a big retail network of stores.
Digitalization and Optimization of Store processes:
Led efficiency improvements across the retail network, focusing on Lean Store Operations
Drove the integration of digital instruments by leading the implementation of Self-Checkout projects
In-store Logistics improvement:
Implemented Truck-To-Self project with focus on minimization of goods touches on the store level
Managed the continuous improvement program for daily store processes, resulting in an 11% increase in
stores productivity and simplification of key processes (e.g., outsourced shelf availability check).
KPI management and Cost optimization:
Optimized inventory management through the implementation of new stock control system
Defined and controlled set of KPIs for all retail network with focus on productivity and cost optimization
Supply Chain Planning Manager Feb 2015 - Feb 2016
Metro Cash and Carry Ukraine, Ltd
Managerial experience focusing on new Planning department creation, strategic international collaboration
and driving systemic change across the organization's supply chain.
Drove constant improvement of stock levels and networking capital by leading joint work with suppliers
and LSP for continuous process optimization.
Led development and implementation of On-Shelf Availability tracking and root cause analysis
Piloted the digitalization of the entire supply chain planning process (EDI, E-catalog)
Reviewed and optimized supplier flow types to improve processes and reduce logistic costs.
Managed the automatic ordering tool, ensuring full integration with store planograms and providing staff
training to maximize planning accuracy
Administrated the SCM Federation (an international hub for knowledge exchange), establishing cross-
country cooperation among METRO members.
International Exchange program for young talents “Crossing Borders” Mar 2014 - May 2014
Metro Croatia
Supply Chain Specialist/Senior Specialist/Team Lead Aug 2008 - Feb 2015
Metro Cash and Carry Ukraine, Ltd
Foundation building across different positions at SCM department with main achievements in areas of
Supplier collaboration, Stock management and Data Integrity.
ADDITIONAL INFORMATION
Languages: Ukrainian - native, English - fluent Driver Licence: B

SKILLS
E-commerce Strategy Digital Transformation Unit Economics/P&L Management
Digital Marketing CRM Analysis Project Management
Last Mile Distribution Multi-Channel Sales UI/UX Optimization