Олександр

OLEKSANDR MELNYK
Project Coordinator / Digital Project Manager | Content Production & Automation
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SUMMARY
Project Coordinator with hands-on experience in digital content production, campaign operations, and workflow automation.
Proven ability to manage end-to-end delivery, coordinate between stakeholders, and optimize reporting systems. Scaled media
operations from 3 to 15+ contributors, increased reporting capacity 5x through automation. Strong communicator comfortable with
tight deadlines and high-volume content environments.
KEY ACHIEVEMENTS
▸ Scaled reporting system from ~300 to 1,500+ submissions/cycle through chatbot + Google Sheets automation
▸ Built duplicate validation logic — prevented incorrect payments across 15+ contributors
▸ Grew media buying team from 3 to 15+ contributors while maintaining quality control
▸ Delivered 10+ landing page and website projects from brief to launch on time and within scope
▸ Coordinated 5+ offline video/photo ad productions — model selection, locations, creative direction
▸ Developed and managed TikTok channel — content strategy, production, and performance optimization
CORE SKILLS

Project Coordination Workflow Automation Content Production
Stakeholder Management Google Sheets (Advanced) Chatbot / Bot Logic
Technical Specifications Performance Tracking Cross-functional Teams

PROFESSIONAL EXPERIENCE
Project Coordinator — Content & Media Operations 2024 — 2025
Parimatch (remote)
▸ Managed TikTok channel for international geo (non-Ukraine) — content strategy, production coordination, metrics analysis
▸ Organized influencer/blogger operations: collected ad performance stats, verified views, calculated and processed payouts
▸ Designed and implemented automated reporting system (chatbot + Google Sheets), replacing manual processes
▸ Increased reporting capacity from ~300 to 1,500+ submissions per reporting cycle
▸ Built validation logic to detect duplicate submissions and prevent incorrect blogger payouts
▸ Scaled blogger partner base from 3 to 15+ contributors while maintaining quality control
▸ Coordinated video productions with models and film shoots for advertising campaigns
▸ Managed model selection, styling, locations, and production logistics
▸ Prepared bi-monthly campaign performance and payout reports

Project Manager (Freelance) 2023
Self-employed
▸ Managed website and landing page projects for a private employer (concept to launch)
▸ Created technical specifications and project briefs for developers and designers
▸ Coordinated communication between client, designers, and developers
▸ Ensured timely delivery aligned with business requirements and UX goals

Content Production Coordinator — Ad Projects 2022 — 2023
Various clients
▸ Coordinated video productions with models and film shoots for advertising campaigns
▸ Managed model selection, styling, locations, and production logistics
▸ Participated in creative concept development and visual strategy
▸ Supervised production process to ensure alignment with campaign goals

ADDITIONAL
▸ Background in legal project management — contracts, compliance, complex multi-party coordination (16+ years)
▸ Experience communicating technical requirements to developers and designers

TOOLS & TECHNOLOGIES
Google Sheets (advanced) • Chatbot / automation logic • CRM systems • Canva • AI tools (ChatGPT, Gemini)
LANGUAGES
Ukrainian — Native • English — Working proficiency