Olga

OLGA KRYKUN
Marketing Manager | FMCG & Consumer Electronics | Brand Growth & Strategy

[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация») Kielce, Poland

ABOUT ME
Dynamic and data-driven marketing leader with 10+ years of experience growing global and
regional brands across FMCG and consumer electronics sectors (Philips, ARKO MEN,
Eucerin, SANINO, Evy Baby). Proven success in driving double-digit sales growth, leading
cross-functional teams, and launching high-performing product lines in competitive
markets. Strong commercial acumen with full P&L ownership and expertise in multi-channel
marketing (ATL, BTL, digital, PR). Adept at turning consumer insights into profitable brand
strategies that expand market share and build brand equity.

KEY ACHIEVEMENTS
·Increased market share of EVYAP preshave portfolio (ARKO MEN) by +4pp. YoY through new
category strategy, optimized ATL mix and NPD.
·Managed €2M+ marketing budgets with a focus on ROI — reduced non-working media
spend by 15% while delivering stronger brand awareness.
·Launched 2+ product lines for ARKO MEN (EVYAP), achieving 20% category growth in the
first year.
·Delivered strong performance of Philips Coffee category through consumer-centric
insights and integrated marketing + 2.7pp Val MS growth YoY.
·Managed cross-functional collaboration with sales, trade, and agencies to execute
campaigns that directly impacted revenue and market position.

WORK EXPERIENCE
Marketing Manager – Philips Floor Care & Coffee
Versuni (Philips Domestic Appliances) | 01.2024 – Present | Ukraine
·Lead the marketing strategy for the Floor Care and Coffee categories in Ukraine, ensuring alignment
with regional brand direction while tailoring activities to local consumer insights and market
dynamics.
·Developed and executed go-to-market plans for key product launches, driving +12% category revenue
growth in 2024.
·Optimized the media mix across ATL, BTL, and digital channels, increasing brand awareness by +15%
YoY within the target audience.
·Partnered with sales and trade marketing teams to strengthen retail visibility and conversion at key
national chains, improving share of shelf by +10%.
·Managed marketing budget €2M with a focus on ROI, achieving 20% higher efficiency in campaign
spend through data-driven allocation.
·Coordinated cross-functional collaboration with HQ and local stakeholders to ensure seamless
execution of brand plans and consistent consumer experience.
WORK EXPERIENCE

Group Brand Manager
EVYAP (ARKO MEN, EVY BABY, Sanino) Ukraine & Moldova
Ukraine | 11.2017 – 01.2024
·Created marketing campaigns, tailoring communication for each market to maximize consumer
engagement and brand equity.
·Directed full P&L management and marketing strategy for three flagship brands, driving 8% YoY
growth and improving brand health KPIs across categories.
·Launched 3 new product lines with strong post-launch performance (+15% incremental sales).
·Negotiated and managed agency partnerships, ensuring cost-efficient creative development and
optimal media ROI.
·Implemented a data-led category strategy that expanded distribution coverage by +15% in key retail
chains.
·Collaborated closely with sales, R&D, and trade marketing teams to deliver consistent brand
experience and sustained category leadership.

Marketing Manager
Beiersdorf (Eucerin Brand)
Ukraine | 01.2016 – 11.2017
·Owned brand P&L and communication strategy for Eucerin, leading double-digit sales growth through
local repositioning and focused media spend.
·Initiated and launched 3 new product lines, boosting pharmacy channel sell-out by +18%.
·Designed and executed integrated marketing campaigns (ATL, digital, PR) aligned with global brand
strategy and local insights.
·Partnered with medical and sales teams to strengthen trade marketing and KOL activation, resulting
in improved recommendation rate among dermatologists.

EDUCATION
Kyiv National Economic University
Master’s in International Economics (2003–2008)
Bachelor’s in Finance (2004–2009)

SKILLS
Core Competencies: Brand Management, Marketing Strategy, Go-to-Market Planning,
Category Development, P&L Management, Budget Optimization, Cross-Functional
Leadership

LANGUAGES
English – C1 | Polish – B1 | Ukrainian – Native | Russian – Fluent