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Alina Rybachuk
SMM SPECIALIST

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Kyiv, Ukraine
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alina-rybachuk

PROFILE
SMM Specialist focused on content strategy, analytics, and consistent social media growth.
Experienced in creating engaging content (carousels, Reels, short-form video editing) and analyzing performance
metrics to improve results.
I combine creative thinking with a data-driven approach, focusing on brand positioning, audience engagement,
and content structure that supports business goals.
My work includes developing content plans, testing content formats, and optimizing content to increase reach and
engagement.

SKILLS
Social Media Strategy
Development and implementation of social media strategies for Instagram, Facebook, and TikTok, including content
planning, tone of voice development, and visual brand concept creation.
Content Creation & Management
Content planning, copywriting and storytelling, collaboration with designers and videographers.
Basic design skills in Canva and Figma.
Short-form video editing using CapCut and InShot (Reels, TikTok).
Paid Social Media Advertising
Basic setup and optimization of advertising campaigns in Meta Ads, audience targeting, and creative testing.
Analytics & Optimization
Performance analysis using Meta Business Suite, content performance tracking, and strategy adjustment based on data.
Influencer Marketing
Influencer research and selection, evaluation of collaboration effectiveness.
Trend Monitoring
Monitoring social media trends and adapting formats to brand communication.
Market Research
Competitor analysis, audience segmentation, and consumer behavior research.
Work methodologies: Agile (Scrum, Kanban), basic understanding of SDLC

TOOLS
Social Media Platforms Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest
Influencer Research Tools
TrendHero, Looqme Influencers
Advertising
Meta Business Suite
Creative Tools
Canva, CapCut, InShot, TikTok Editor
Analytics & Planning
Google Sheets, Google Docs, Google Calendar, Miro
Meta Ad Library, Google Trends
Basic knowledge of Similarweb, Sprout Social, Hootsuite
Multi-link Tools Linktree
AI Tools
ChatGPT, Gamma, Canva AI
Languages
English — В1
PROFESSIONAL EXPERIENCE
SMM Specialist (Portfolio Projects)
2025–2026
Developed social media strategies for brands
Created content formats: carousels, Reels, short-form video
Conducted niche and competitor analysis
Built content pillars and tone of voice
Prepared influencer collaboration proposals

Previous Experience
Music Director (Preschool Education Institutions)
2016 – 2025
Key responsibilities:
planning and conducting music lessons for children aged 2–6
organizing performances, events, and educational activities
developing creative educational programs
collaborating with parents and teachers
managing documentation and educational planning

PROJECTS
SMM Strategy for Kurazh Kyiv
Developed a social media strategy for a Kyiv creative event brand, including competitor analysis, brand positioning,
content pillars, tone of voice, and content concepts.
Link

SMM Strategy for Concrete Project (Concrete Products Industry)
Developed a social media strategy for a concrete products brand, including market analysis, brand positioning,
promotion channels (Meta Ads and influencer marketing), media plan, and growth recommendations.
Link

Influencer Collaboration Proposal
Created a structured influencer collaboration proposal including campaign concept, integration format, expected
results, and performance evaluation criteria.
Link

EDUCATION
Khmelnytskyi Humanitarian-Pedagogical Academy
2010 – 2016
Bachelor’s Degree in Musical Art

Khmelnytskyi Humanitarian-Pedagogical Academy
2018 – 2020
Master’s Degree in Management
Specialization: Educational Institution Management

ADDITIONAL EDUCATION
Mate Academy
SMM / Digital Marketing Program
Jul 2025 – Feb 2026
Focused on:
social media strategy development
content planning and content production
analytics and performance tracking
influencer marketing
paid advertising basics (Meta Ads)