Анна-Марія

Volkova
ANNA-MARIIA
SMM-SPECIALIST
PORTFOLIO

WORK EXPERIENCE
SMM Specialist Self-employed | Oct 2025 – Present
ABOUT ME
Developed comprehensive SMM strategies, including
Dynamic SMM Specialist with 4 years of e- competitor analysis and SWOT assessments.
commerce and digital marketing experience.
Powered by an entrepreneurial mindset, I treat
Created high-impact visual content (Reels, TikTok) and
every budget as my own, delivering data-driven mastered mobile video editing.
creativity for measurable ROI and brand growth. Learned to set up and optimize targeted ad campaigns
Eager to further develop my skills within a
leading company, I am fully prepared to channel
via Meta Ads Manager.
my robust practical and theoretical background Integrated AI tools (ChatGPT, Canva AI) into the creative
into achieving shared goals within a collaborative process for copywriting and ideation.
team environment.
Founder & SMM Manager CATCH YOUR BRA
CONTACT (E-commerce) | Jan 2022 – Sep 2025
Managed full-cycle operations, scaled an
[открыть контакты](см. выше в блоке «контактная информация») Instagram account to 12,000+ followers from
[открыть контакты](см. выше в блоке «контактная информация») scratch with an organic growth of 1,000+ followers
Telegram per quarter.
Launched targeted ad campaigns, producing and
LinkedIn.
testing 50+ creatives to lower CPC and maximize
Kyiv, Ukraine ROI.
Optimized sales funnels and community
SKILLS / TOOLS management, resulting in a 15% increase in direct
sales via social media channels.
Social Media Strategy: Plan creation, Technical Ecosystem & Tools:
grid planning, defining Tone of Platforms: Instagram, EDUCATION
Voice, and visual storytelling. Facebook, TikTok, LinkedIn,
Content & Video Production: Pinterest.
SMM Specialist (Intensive Course) Mate Academy | Sept
Copywriting, scripting, and mobile Paid Ads & Analytics: Meta 2025 – Present.
video editing for Reels and TikTok. Business Suite, Meta Ad Specialist in Marketing Lviv Polytechnic National University |
Paid Advertising: Setting up, Library, Google Trends. 2014 – 2015
monitoring, and optimizing targeted Creative Software: Canva, Bachelor of Marketing Donetsk State University of
Meta Ads campaigns.
CapCut, InShot, Figma (basic), Management (DonNUET) | 2010 – 2014
Influencer Marketing: Sourcing
Multi-link tools (Linktree).
Creator Research: TrendHero,
PROJECTS
creators, managing negotiations,
Looqme Influencers.
briefing, and evaluating
AI Workspace: ChatGPT, Canva SMM-стратегія для MORKWA.OFFICIAL: аудит
performance.
AI (deep workflow integration конкурентів, аналіз контенту, рекомендації для
Market Analytics: Competitor
for copy and ideation). масштабування публікацій та оптимізації комунікації.
analysis, audience segmentation,
and trendspotting. Інфлюенс-маркетинг для ZHILYOVA:
медіапланування, прогнозування бюджету, оцінка
LANGUAGES ефективності інтеграцій та моделювання результатів.
SMM-стратегія для G-BAR (KYIV): аналіз б’юті-ринку,
English (Pre-Intermediate) сегментація аудиторії, розробка контентних стовпів,
Ukrainian (Native) аналітика для оцінки ефективності кампаній та
моніторинг KPI.