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PYLYP OLENA
SENIOR PPC / SEO SPECIALIST
AMAZON

PROFESSIONAL SUMMARY

Senior Amazon PPC/SEO Specialist | 5.5+ years
Launched and scaled products, managed advertising budgets up to
$75K per product, drove organic growth, and improved product listing
conversion from 15% to 19%, increasing sales by 27%. Strong
expertise in Amazon tools, leadership, PPC, SEO, and content
optimization for international brands.

CONTACT INFORMATION KEY SKILLS
E-mail address: Amazon Tools: Helium 10, Keepa, Sellercentral, Brand Analytics,
[открыть контакты](см. выше в блоке «контактная информация») Sellerboard, Sellzone, Pickfu
PPC & Analytics: Amazon Ads, Myrealprofit, Google Analytics
Content & SEO: Keyword research, Listing optimization, SEO
copywriting, A+ & Premium A+ Content, Brand Stores (creation &
optimization), YouTube account management and video uploads
ADDITIONAL EDUCATION Marketing: Google Ads (basic), Facebook Ads Manager (basic),
TikTok SEO, Klaviyo (email flows)
Amazon Sponsored Ads Advanced Management: Experience leading a team of designers, PPC
Certification (23.08.2025) management & project coordination
Fundamentals of Digital Marketing Tools: Excel, Jira, Trello, Miro, Slack
Google (22.08.2025)
Google Analytics Course for
Beginners (25.09.2023) WORK EXPERIENCE
English Prime (English courses)
UGT Brands (08.2024 – Present)
Level C1 — (2021–2023)
Content Manager/PPC,Seo Specialist
Business Analysis — IT Hillel School
Improved product visibility and conversions for 6 brands through
(13.10.2022)
PPC, SEO, and content strategies
SEO Specialist — Genius.space
Brought 5+ products to TOP-1 positions using SEO, PPC, and high-
(01.06.2022)
converting content
Sponsored Display, Sponsored
Developed and executed launch strategies: category optimization,
Brands Course Amazon
content, advertising, SEO, test purchases
(20.03.2021)
Created SEO from scratch for both new and existing products,
Amazon Advertising Course — Profit
increasing organic rankings and visibility
Whales (11.05.2020)
Conducted competitor, niche, pricing, and content analysis across
PPC Specialist — WebPromoExperts 10+ categories; audited SEO & content performance to refine
(26.08.2020) strategy
Google Advertising Contextual Built Amazon Stores from scratch: branding, content blocks, layout,
Media Network Course launch; created brand stories, infographics, A+ and Premium A+
(10.04.2020) content
Google Ads Trade Campaigns Performed A/B testing of content and visuals to boost CTR and
Course (05.04.2020) conversion rates
Edelweiss Lessons — English Managed full content upload and SEO optimization for 6 brands;
courses (2018, 4 months) delivered detailed reports on advertising, SEO, content, and
packaging performance
Recruited and led a team of 8 (designers, translators, video editors,
3D specialists); wrote SEO-focused creative briefs for content and
design
Team Lead for 1 PPC ( task assignment and supervision,
performance analysis, reporting, and other)
Supervised design management for packaging, inserts, and labels —
from concept to production, ensuring compliance (barcodes,
warnings, usage, ingredients)
Created content for TikTok Shop, including product positioning and
visuals
LANGUAGES Amz Agency (02.2024 – 08.2024)
Senior SEO Specialist Amazon
Ukrainian – Native Created and optimized SEO listings for new and existing products;
English – Upper-Intermediate (B1– conducted competitor and niche analysis
B2) Collected semantic core, optimized keywords, and tracked
Polish – Elementary (A1–A2) organic/ad positions (Helium 10, Brand Analytics, Myrealprofit)
Prepared technical specifications for copywriters, designers, and
programmers
Managed SEO content for TikTok and YouTube; supported email
ADDITIONAL INFORMATION marketing campaigns
Assisted with Amazon PPC campaigns and automated semantic
Strong analytical and problem- collection processes
solving skills, detail-oriented with Participated in mobile app development: feature writing, testing,
focus on results admin coordination, and analytics (App Store Connect, Google Play
Experience in leading and Console)
mentoring PPC/SEO specialists,
coordinating cross-functional
teams
Effective communication and
Freelance (04.2023 – 02.2024)
teamwork in international projects
Senior Amazon PPC/SEO Specialist
Adaptable to changing marketplace
Launched products from scratch: SEO listings, titles, bullets,
trends, tools, and Amazon policies
descriptions, HTML tags
Proactive in testing, optimization,
Managed advertising campaigns and budgets, including up to
and finding growth opportunities
$75k/month for a single product
Conducted niche and competitor analysis; optimized keywords
(Helium 10, Brand Analytics, Myrealprofit)
Provided SEO, PPC, and email marketing support; managed TikTok
SEO and YouTube content
Participated in mobile app development: feature writing, testing,
admin coordination, and analytics (App Store Connect, Google Play
Console)
Performed A/B testing of content and visuals to improve CTR and
conversion rates
Team Management & Coordination
Trained and managed a PPC team of 2 specialists
Wrote technical briefs for copywriters, designers, and programmers,
and controlled task fulfillment

FOP KIM J.G. (05.2021 – 04.2023)
Senior Amazon PPC/SEO Specialist
Launched and optimized campaigns for 150+ ASINs across all
Amazon ad formats
Handled advertising campaigns with budgets up to $35k/month,
implementing strategies for launches, growth, ACoS optimization,
and abandoned product recovery
Developed strategies for various campaign types; conducted
numerous campaign tests
Conducted product research for development, sales, and brand
expansion
Conducted niche and competitor analysis; wrote and optimized
listings (titles, bullets, descriptions)
Performed price adjustments, coupons, discounts; wrote reviews
and questions for listings
Communicated with Amazon support regarding buy-boxes, listing
issues, and product problems
Filled tables for stock management and controlled inventory
Conducted multiple Title and Bullet writing tests