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Катерина

Маркетолог

Рассматривает должности:
Маркетолог, Фінансовий менеджер, Менеджер партнерської програми
Возраст:
24 года
Город:
Львов

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KATE USYK
CASHLESS PAYMENTS MANAGER / MARKETING GENERALIST / INFLUENCER MARKETER​
Number: [открыть контакты](см. выше в блоке «контактная информация»)
Email Address: [открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn Profile: [открыть контакты](см. выше в блоке «контактная информация»)
Direct supervisor's contacts: [открыть контакты](см. выше в блоке «контактная информация»), TG - @grigorjevskaja
[открыть контакты](см. выше в блоке «контактная информация»), TG - @Heyyy_Nik
__________
SUMMARY OF QUALIFICATION:​
Proactive cashless payments manager with a focus on optimizing payment processes and analyzing financial operations.
Results-driven and committed to continuous growth, I work on improving the efficiency of payment infrastructure and implementing
modern digital and crypto solutions. Passionate about fintech innovation, I strive to create solutions that deliver real value to
businesses.
__________​
EDUCATION: ​
2022 - 2023 - Ivan Franko National University of Lviv, Master’s degree in Marketing
2018-2022 - Ivan Franko National University of Lviv, Bachelor's Degree in Marketing
__________
EXPERIENCE:
SEP 2025 - NOW, CASHLESS PAYMENTS MANAGER, ICON, crypto exchange, GEO: Global , https://icon.finance/​
1.Client & Partner Communication: Managed day-to-day communication with clients and partners, ensuring smooth coordination of
payment processes and maintaining strong business relationships.
2.Invoicing & Documentation: Prepared and managed invoices, contracts, and payment-related documentation, ensuring accuracy
and compliance with internal processes.
3.Cashless Operations: Executed and monitored non-cash transactions across multiple payment systems, including working with
digital wallets and financial platforms.
4.Reporting & Data Management: Maintained financial records, created reports, and worked with spreadsheets to track
transactions, analyze data, and support decision-making.

SEP 2024 - SEP 2025, PARTNERSHIP MANAGER, ICON, crypto exchange, GEO: Global , https://icon.finance/​
1. Partnerships: Built a database, conducted outreach, and secured agreements, secured contracts with 4 key partners, generating
over $2M in monthly revenue for the company.​
2. Sales Alignment: Collaborated with sales to enhance lead quality.
3. Analytics: Created reports and analyzed metrics for strategy refinement.​

JAN 2024 - SEP 2024, INFLUENCER MARKETER & MARKETING GENERALIST, ICON, crypto exchange, GEO: Global​
1. Partnerships with Influencers, KOLs, Experts, Communities, and Groups​
- Conducted targeted research to build influencer databases aligned with audience segments, performed outreach and negotiations
to establish mutually beneficial collaborations, fostering long-term relationships.​
- Developed detailed monthly media plans and ensured execution. monitored and analyzed campaign performance metrics.​
- Prepared comprehensive monthly performance reports, managed a database of over 5,000 influencers, executed 20+ campaigns.​
*Achieved 2,000 qualified leads in a single campaign with a CPL of $0.20—remarkably cost-effective for the crypto industry.
2. Website Content Management: Validated, edited, and translated content for accuracy and audience relevance.
3. Review Management: Managed client reviews on platforms like Sumo and Bitfin, ensuring timely communication and response.
4. Google My Business (GMB) Optimization​
- Curated and published engaging GMB content to enhance visibility, monitored and analyzed key performance metrics.
5. Engagement with Thematic Groups (Telegram, Instagram)​
- Built a robust database of relevant groups by region, negotiated contracts and implemented promotional campaigns.​
- Established daily collaborations with: 45 groups in Poland, 106 - in Turkey, 30 - in Bali, leveraged automation tools ​
6. Collaboration and Task Management​

JAN 2022 - DEC 2023, MARKETING MANAGER & DIGITAL MARKETER, RUMKA BAR & VOGEN BAR, Ukraine, Lviv​
1. Social Media: Managed and analyzed social media, created content strategies, and reported on performance.
2. Marketing Materials: Produced branded materials like flyers and posters to support campaigns.​

JAN 2022- MAR 2023, SOCIAL MEDIA MANAGER, KAVOTEKA, coffee house, Ukraine, Lviv​
1. Social Media: Managed and analyzed social media, developed content strategies, and created performance reports.
2. Creative Collaboration: Developed creative ideas and collaborated with partners and influencers.

ADDITIONAL EDUCATION:
2024 - Google Analytics, Skillshop
2023 - Digital Google Workshop, Google
SKILLS: TOOLS: LANGUAGES:

Creativity, Communication, Google Analytics, SMM Analytics, Ukrainian - native​
Problem-solving, Time Management, ClickUp, Similarweb, CMS, Figma Jam, English - intermediate
Analytical Thinking, Customer-focused Payment Systems & Platforms, Digital
Mindset, Wallets, Online Banking Tools,
Payment Processing, Cashless Excel / Google Sheets (advanced),
Transactions Management, Financial Reporting Tools, CRM Systems.
Operations, Invoicing & Billing, Contract
Management,
Digital Payment Systems, Payment
Platforms & Wallets, Reconciliation,
Reporting & Data Analysis,
Attention to Detail, Risk Awareness,
Process Optimization, Fintech & Crypto
Solutions Awareness.

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