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VALERIIA SOTNIKOVA

Dublin, Ireland | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») |
LinkedIn | Portfolio

Junior Social Media & Content Specialist

PROFILE

• Multimedia student specialising in digital content and visual storytelling.
• Experience in social media content development, creative ideation and performance
analysis.
• Skilled in translating brand messaging into structured, engaging content.
• Strong understanding of content planning, competitor research, and engagement
optimisation.

CORE SKILLS

Content & Strategy Content planning; Instagram strategy;
Competitor research; Audience analysis;
writing
Analytical Engagement tracking; Content
performance review
Video Editing Creative storytelling; Attention to detail;
Capcut; VN
Design & Visual Content Visual Sensitivity; Brand Consistency
Awareness; Canva; Figma; Webflow

ACHIEVEMENTS

• Selected for social media & Design Internship at Phorest, supporting an established
marketing team
• Managed social media content for a national non-profit organisation (Muscular Dystrophy
Ireland)
• Academic project selected and published on the City of Dublin FET College website
• Scaled independent projects to 200k and 50k followers

WORK EXPERIENCE

Social Media & Design Intern, Phorest September 2025
• Helped the social media team in creating engaging Instagram visuals and generating
ideas
• Collaborated with the team to maintain brand-aligned content
• Design promotional visuals and event-based creatives

Social Media Manager, Muscular Dystrophy Ireland June 2025 – July 2025
• Developed creative content concepts aligned with organisational messaging
• Conducted competitor analysis to improve content positioning
• Contributed to strengthening online presence
Social Media Manager & Growth Strategist (Independent Digital Project) | 2022 – 2024

• Built and scaled two niche Instagram accounts from 0 to 200K and 50K followers
• Developed and executed full organic growth strategy
• Created and structured content plans and trend-based formats
• Managed paid promotions and optimised content performance
• Analysed audience behaviour and engagement metrics to improve reach and
growth

EDUCATION

Dublin City University (DCU)
BSc in Multimedia; Ongoing
• Focus on digital media, visual communication and content creation
• Studying platform dynamics, audience behaviour and media strategy
• Developing skills in visual storytelling and structured content planning

City of Dublin FET College, Ballyfermot
Digital Marketing & Content Development (DMC); 2024-2025
Modules studied: Communications, Public Relations, Graphic Design, Digital Marketing,
Media Analysis, Web Authoring, Advertising, Writing Skills for Journalism, Work Experience
Overall Result: Distinction

CERTIFICATIONS

Meta Social Media Marketing Professional Certificate; 2025
• Content strategy and social media management
• Campaign objectives and audience targeting
• Analytics fundamentals and paid advertising basics
Udemy – Web Design (Figma → Webflow → Freelancing); 2023
• UI layout design in Figma
• Responsive website development in Webflow
• UX-focused structuring and workflow fundamentals

REFERENCES

Head of Creative Department, Phorest
Chief Executive Officer(CEO), Muscular Dystrophy Ireland
Course Coordinstor, City of Dublin FET College, Ballyfermot

Available upon request