Контактная информация

Соискатель указал телефон и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/18327858/

Опыт работы

Маркетинг-аналітик

с 04.2026 по 07.2026 (4 месяца)
Flash, школа англійської мови, Вінниця (Освіта, наука)

Built a full-funnel communication strategy covering TOFU, MOFU, BOFU and post-purchase stages
Mapped customer objections and behavioral triggers across every decision stage
Designed communication scenarios for 6 customer journey stages
Developed channel-specific messaging for TikTok, Instagram, Facebook, Telegram, Viber and landing pages
Defined KPIs for every funnel stage (CTR, CPC, CPL, CR, ROAS, Engagement Rate)
Created a scalable nurture system combining educational content, social proof and retention mechanics

Brand marketing specialist

с 04.2025 по 08.2025 (5 месяцев)
Park Audio, Вінниця (Машинобудування)

Researched B2B buying behaviour within the HoReCa audio market
Developed communication strategy for long B2B decision cycles
Built messaging architecture focused on expertise and trust rather than product promotion

Marketing Specialist

с 01.2022 по 09.2023 (1 год 9 месяцев)
Aiesec, Вінниця (Неприбуткові, благодійні та громадські організації)

Researched audience motivations, barriers and decision-making patterns to improve recruitment campaigns
Developed communication strategies that translated organizational values into clear and relevant messaging
Built customer journeys and messaging systems that supported users through different decision stages
Tested communication hypotheses and optimized campaigns based on behavioral insights and performance data
Collaborated with international stakeholders to ensure consistent brand communication across local and global initiatives

Brand manager

с 10.2021 по наст. время (4 года 11 месяцев)
Freelance | Self-Employed, Дистанційно (Маркетинг, реклама, PR)

Researched audience motivations, barriers and decision-making patterns to improve recruitment campaigns
Developed communication strategies that translated organizational values into clear and relevant messaging
Built customer journeys and messaging systems that supported users through different decision stages
Tested communication hypotheses and optimized campaigns based on behavioral insights and performance data
Collaborated with international stakeholders to ensure consistent brand communication across local and global initiatives

Образование

State University of Trade and Economics

Management organizations, Вінниця
Высшее, с 2025 по 2028 (3 года)

Vinnytsia technical applied college

Banking, Finance, Insurance, Вінниця
Неоконченное высшее, с 2022 по 2025 (3 года)

Дополнительное образование и сертификаты

Marketing IT products Genesis

2024

Мистецтво важких переговорів, KMBS (Києво-Могилянська бізнес-школа)

2023

Управлінське мислення: топ-команда, рішення, відповідальність, КБМС(Києво-Могилянська бізнес-школа)

2026

Стратегічне мислення. Робота з майбутнім КБМС(Києво-Могилянська бізнес-школа)

2024

Знания и навыки

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe
• Figma
• Adobe InDesign
• Adobe Lightroom
• Financial analysis
• Business Process Management
• Performance marketing
• SMM
• Development of a marketing strategy
• Marketing
• Digital marketing
• TikTok Ads
• Facebook Ads Manager
• Google Ads
• VN Video Editor
• CapCut
• Strategic planning
• Canvа

Знание языков

• Английский — свободно
• Украинский — свободно

Дополнительная информация

Portfolio and where you can follow me

https://www.behance.net/viktoriialiashko
https://app.bazait.com/talent/viktoriia-liashko
[открыть контакты](см. выше в блоке «контактная информация»)
https://drive.google.com/drive/folders/1ogp7RDDqtckuiwobrGJg8eUOjJUxTaZT?usp=drive_link