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Viktoriia Prokopovych
Profile

Results-driven marketing specialist with experience in performance marketing,
analytics, and conversion optimisation across US and UK markets in the health
and wellness industry. Skilled in identifying growth opportunities, analysing
customer journeys, improving customer funnels, and making data-driven decisions
using tools like GA4 and coordinating cross-functional teams to implement
marketing solutions. Experienced in working closely with developers, designers,
SEO specialists, paid ads teams, and email marketers to manage multiple projects
and improve business results through data-driven decisions.

Employment
Personal details
Name Mar 2025 - Present Marketing Strategist
Viktoriia Prokopovych Webugol, Lviv
Communicating directly with international clients,
Email address including conducting reporting meetings,
[открыть контакты](см. выше в блоке «контактная информация») discussing marketing performance, project
updates, feedback, and ongoing strategy
Phone number improvements
[открыть контакты](см. выше в блоке «контактная информация») Coordinating digital marketing projects in the
health & wellness industry for US and UK
Address markets
79033 Lviv Analysing website and campaign performance
using GA4, WhatConverts and other analytics
Date of birth
tools
April 20, 2005
Supporting CRO and customer journey
optimisation through funnel analysis, lead flow
Skills improvements, and UX recommendations
Managing project tasks, coordinating cross-
Project Coordination: functional teams, and ensuring smooth project
Managing marketing projects execution across multiple client accounts
and team communication Assisting with SEO, email marketing, content
planning, and website improvement initiatives
Client Communication: Identifying growth opportunities and supporting
Working directly with US & performance-focused marketing strategies
UK clients

Marketing Analytics: GA4, Education
reporting, and performance
analysis Sep 2022 - Jun 2026 Bachelor's in Marketing
Ivan Franko National University of Lviv, Lviv
CRO & Funnels: Customer
journey and conversion
optimisation Volunteer Experience
Digital Marketing: SEO, paid
ads, email marketing support Mar 2024 - Oct 2024 Active Student Member - Sports Department,
Student Government, Faculty of Economics, LNU
Team Collaboration: Working Active participant in Student Government initiatives
with developers, designers, and student engagement activities within the Faculty
and marketing teams of Economics, LNU.
Participated in organising student events and
Analytical Thinking: Data-
faculty initiatives
driven decision making
 Time Management: Assisted with communication and coordination
Managing multiple projects within the Student Council team
and deadlines Supported student engagement activities and
university projects
AI Tools: ChatGPT, Claude, Collaborated with other active students during
Perplexity for research, faculty events and initiatives
workflow optimisation, and
marketing support
Oct 2024 - Present Head of Sports Department - Student
Government, Faculty of Economics, LNU
Languages Official member of the Student Government leading
the Sports Department and coordinating student
English: Upper-Intermediate ( sports initiatives and activities.
B2+) Leading and coordinating a team of sports-active
students
Organising sports events and student
Hobbies
engagement activities
Managing communication and coordination
Strength Training within the department
Supporting teamwork and collaboration during
university initiatives and events
Collaborating with other Student Council
departments on faculty projects and activities