Юрій

YURII
MARUSHENKO [открыть контакты](см. выше в блоке «контактная информация»)

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REVENUE ENABLEMENT LEAD Lviv, Ukraine

PROF I L E EDUCAT I ON

Senior Sales Content Analyst with a strong background in
copywriting, content management, and video creation. I 2009-2014
turn complex information into clear, effective content—from IVAN FRANKO NATIONAL
digests and one-pagers to service pages and white papers. UNIVERSITY OF LVIV
With experience in software engineering, UX writing, tone-
Master’s Degree in German Philology
of-voice development, and cross-functional collaboration, I
bring a versatile, detail-oriented approach to every project. 2013
UNIVERSITÄT PASSAU
WORK EXPERI ENCE DAAD scholarship

2026 - PRESENT S KI L L S
SoftServe
Revenue Enablement Lead IT Copywriting, UX writing
Translation EN-DE
Create and update enablement materials,
playbooks, process documentation, and templates; Content Lifecycle Management
maintains content standards across business areas. Executive Communications
Identify content gaps, document best practices, and Business Strategy
propose new enablement assets.
Video creation
Oversee onboarding and upskilling content updates;
Mentorship
act as primary point of contact for enablement tools
and workflows.
Drive adoption of enablement tools, content, and CERT I F I CAT ES
frameworks across Revenue teams.
SoftServe IT Academy
2023 - 2026 (JS, CSS complete course)
SoftServe Bazilik school
Sales Content Analyst (Creative copywriting full course)

Created sales enablement content for Account
Executives, including digests, newsletters, and
tailored client-focused materials to support the sales L ANGUAGES
cycle.
Conducted research on client needs and industry
trends to recommend relevant content and ensure English - fluent
alignment with business priorities. German - fluent
Managed and optimized the internal Content Hub
to improve accessibility, structure, and usage of
sales collateral across teams.

2020 - 2025
Runple
Business Content Writer
 Created landing page copy and refined pitch deck
messaging to support product positioning and sales.
Improved tone of voice and content quality across
the company blog and social media.
Collaborated with the CEO on content strategy and
brand messaging; developed customer knowledge
base and internal developer documentation,
including API guides.

2020 - 2023
SoftServe
Senior Creative Copywriter

Developed the company's Tone of Voice and ran
workshops to ensure consistent messaging.
Created content for internal events (SoftServe
Awards, Company Day, Road Show, Anniversary),
social media, ad campaigns, videos, and blog posts.
Wrote and proofread marketing materials;
developed communication frameworks and video
scripts.

2019 - 2020
SoftServe
Software Engineer

Implemented new functionality and updates for
client-facing web pages, adjusting configurations
and styles.
Applied software architecture principles and
explored new frameworks to meet project
requirements.
Investigated and resolved bugs, collaborating with
senior engineers during code reviews.
Enhanced problem-solving and debugging skills
through hands-on development.

2016 - 2018
U-Gitter GmbH
Brand Manager
Researched and built relationships with partners
Managed marketing programs and campaigns
Managed the brand communication strategy
Collaborated closely with the sales team

2016 - 2018
Google Wroclaw
Geolocation Data Operator
Worked on the Google Maps project in Google
Wroclaw
Verified and updated the information on Google
Maps in Germany