Марія

Zhytomyr
MARIIA ARUSHANIAN
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Sales Development Representative
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S U M M A RY

Results-driven SDR with 4 years of experience in full-cycle outbound lead generation within the IT industry.
Skilled in building high-converting multichannel prospecting systems, conducting discovery calls and managing
the full pipeline from ICP definition to AE handoff. Experienced in intent-based lead research, long-term
relationship nurturing and independent ownership of the outbound process across US and EU markets.

EXPERIENCE

Jan 2025 - Feb 2026 Sales Development Representative
Freshcode
Owned the full outbound cycle from ICP definition and lead research to sequence
execution, discovery calls, and sales handoff.
Built and maintained a pipeline of 150–200 active prospects simultaneously across
email and LinkedIn, adding 60–80 net-new leads per week.
Segmented target accounts across US and EU markets by hiring activity, tech stack,
and growth stage to prioritize highest-intent companies first.
Conducted discovery calls independently to qualify prospects and assess technical
fit before handing off to the AE team.
Managed outreach across 2–3 sending domains; consistently sent 50–70 emails per
day while maintaining deliverability and avoiding spam filters.
Booked 8–12 qualified meetings per month with decision makers.
Designed and iterated on multi-step sequences; continuously tested subject lines
and hooks to improve reply rates.
Supported LinkedIn content creation to strengthen company credibility and
improve response rates on outbound connection requests.
Maintained accurate HubSpot records and reported weekly on campaign
performance with concrete recommendations for strategic adjustments.

Jan 2024 - Jan 2025 Lead Generator
Supportio
Researched and qualified US healthcare clinics through targeted prospecting across
LinkedIn, email, and cold calls, navigating a compliance-sensitive vertical where
trust and relevance were critical.
 Crafted personalized messaging tailored to clinic size and pain points; built
structured follow-up flows that moved cold contacts to warm conversations.
Secured intro meetings for the CEO with qualified US healthcare decision-makers.
Maintained CRM records and surfaced buyer insights that directly shaped team
messaging and positioning.

Sep 2021 - Jan 2024 Sales Development Representative
LitsLink
Ran full-cycle outbound lead generation across SMB and mid-market segments:
ICP definition, list building, multichannel outreach, discovery calls, and AE
handoff.
Built lead lists using LinkedIn, Sales Navigator, Apollo, and scraping tools;
validated ICPs against real buying signals rather than surface-level firmographic
criteria.
Conducted discovery calls independently to qualify prospects and assess fit;
managed handoffs to the AE team to protect deal momentum.
Contributed to closing six-figure deals through precise targeting, qualification
discipline, and consistent follow-through.
Managed HubSpot pipeline with strong data hygiene across the full funnel.

E D U C AT I O N

2015 - 2019 Ivan Franko State University
Bachelor's Degree
Teacher Qualification

SKILLS

Apollo.io Snov.io

Reply.io HubSpot CRM

LinkedIn Sales Navigator UpWork

Multichannel Outreach Intent-Based Marketing

Lead Research & Enrichment Data-Driven Reporting

Social Selling & Content Curation

LANGUAGES

Ukrainian English