Yuliia

YULIIA USOVA
VIP Personal Assistant | Executive Assistant to CEO
Multilingual | Operations & Lifestyle Management | High-Net-Worth Client Relations
Berlin, Germany
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EN | FR | UK | RU | DE (B1)

PROFESSIONAL SUMMARY

Results-driven, multilingual operations professional with 10+ years of experience across luxury hospitality, international retail leadership, and multi-property estate management. Trusted by senior executives and high-net-worth clients for anticipating needs, managing complex logistics, and maintaining impeccable standards with complete discretion. Proven track record leading teams of up to 30, managing multi-market operations, and driving exceptional results under pressure. Fluent in four languages including working proficiency in German, and experienced across Europe, the Middle East, and the Americas — ready to provide exceptional executive-level support at the highest standard.

CORE COMPETENCIES

> Executive Calendar & Travel Management
> High-Net-Worth Client Relations
> Confidentiality & Discretion
> Stakeholder & Vendor Coordination
> KPI Reporting & Budget Oversight
> Team Leadership (up to 30 staff)
> Project Management & Store Openings
> CRM Systems & Booking Platforms
> Event & Lifestyle Coordination

PROFESSIONAL EXPERIENCE

Store Manager — Executive Operations & Leadership
Bershka (Inditex Group)01/2025 – Present | Berlin & Leipzig, Germany
• Directed all executive-level store operations for a flagship Bershka location, managing a team of 18 while coordinating directly with regional leadership.
• Spearheaded the full opening of the first Bershka store in Leipzig: end-to-end pre-opening planning, budget management, team recruitment, training, and launch — achieving operational readiness ahead of schedule and exceeding Q1 sales targets.
• Delivered +16% sales growth through strategic product placement, team coaching, and performance accountability frameworks.
• Served as primary liaison between ground operations and senior management, preparing KPI dashboards, budget reports, and executive briefings.
Department Manager & Multi-Market Project Lead
Decathlon05/2021 – 12/2024 | Germany | France | Ukraine
• Managed day-to-day operations across three international markets, leading teams of 18-30 staff with full accountability for P&L, inventory, and service standards.
• Spearheaded the launch of the Second Life sustainability initiative in Lille — a cross-functional project requiring executive approvals, vendor negotiations, and brand coordination, resulting in significantly increased customer engagement.
• Directed the full opening of a Decathlon store in Ukraine; achieved #1 regional ranking for service quality within the first quarter.
• Built commercial partnerships with Hoka, Brooks, and On Running, growing the running department by 70% through strategic negotiations and innovative sales strategy.
• Consistently earned 5-star Google ratings through proactive service culture development and staff mentoring.
Property Manager — Multi-Estate Operations
Luxury Vacation Rentals (Private Portfolio)01/2019 – 03/2021 | Miami, USA
• Independently managed a portfolio of 40+ premium vacation rental properties across Airbnb, Booking.com, and VRBO — functioning as sole point of contact for property owners, guests, and service vendors.
• Maintained a 90% average occupancy rate and sustained 5-star guest ratings through proactive communication, anticipating client needs, and seamless operational coordination.
• Oversaw housekeeping, maintenance, and contractor relationships — demonstrating the logistics, discretion, and problem-solving essential to VIP personal assistance.
Butler & Guest Relations Specialist
W Maldives — 5-Star Luxury Resort (Marriott International)10/2017 – 01/2019 | Maldives
• Delivered bespoke, anticipatory service to ultra-high-net-worth international guests at one of the world's most exclusive luxury resorts.
• Managed all guest preferences, private experiences, and sensitive personal details with absolute discretion and confidentiality.
• Coordinated with internal departments and third-party vendors to curate personalised itineraries, private dining, and VIP lifestyle experiences.
• Built long-term loyalty with returning VIP guests, consistently receiving personal commendations and generating repeat visits.

EDUCATION

Bachelor's Degree — Tourism & Hospitality Management2015 – 2020
National Ukrainian University of Economics, Odessa
Diploma — Hospitality Management2014 – 2015
Hospitality Business College, Lviv

LANGUAGES

English — Fluent (C1+)
French — Fluent (C1)
Ukrainian — Native
Russian — Native
German — B1

TECHNOLOGY & TOOLS

Productivity
Microsoft Office (Advanced) | Power BI | Google Workspace
Platforms
Airbnb | Booking.com | VRBO | Expedia | CRM Systems
Operations
KPI Reporting | Budget Management | Inventory Management
Soft Skills
Executive Discretion | Cross-cultural Communication | Conflict Resolution | Prioritisation Under Pressure
References available upon request | Open to relocation and international travel