Максим

MAKSYM LYONDER
Head of Media · Esports Broadcast Talent · Content & Social Media Strategist

PROFILE

Media executive and esports broadcast talent with 8+ years of experience in
esports media, content production, social media growth, and live broadcasting.
Built and led the media ecosystem of one of Ukraine's leading esports
organizations, helping establish a globally recognized brand that reached the
Top-10 HLTV world ranking. Experienced in content strategy, YouTube
growth, social media management, broadcast production, talent management,
and audience development across Instagram, X (Twitter), TikTok, YouTube,
TikTok, and Telegram. Combines media leadership with on-air expertise,
having covered 150+ tournaments across online and LAN environments.

IMPACT

Top-10 2M+ 2.5M+ 100K+ 150+
Top-10 HLTV Ranked Instagram YouTube Followers Tournaments
Organization Reach Views Managed Covered
C O N T A C T

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Ukraine, Ivano-Frankivsk KEY ACHIEVEMENTS

E D U C A T I O N • Built and scaled the complete media department for Passion UA, one of
the fastest-growing esports organizations in Eastern Europe.
Entrepreneurship, Trade & • Contributed to the organization's rise into the HLTV Top-10 world ranking
Exchange Activities through strategic media positioning and brand development.
Vasyl Stefanyk Precarpathian
National University · 2022–2024 • Managed content strategy and operations across YouTube, Instagram, X
(Twitter), TikTok, Telegram, and website platforms.
Finance, Banking & Insurance • Led content production, media planning, and tournament coverage for
Vasyl Stefanyk Precarpathian major international events.
National University · 2017–2021 • Managed broadcast, video, design, and content teams — coordinating
creative production end-to-end.
S K I L L S
• Generated millions of organic impressions and video views across social
Media & Leadership media platforms.
• Media Strategy & Execution • Developed content systems covering players, matches, sponsorship
• Content Operations & Planning integrations, merchandise, and community engagement.
• YouTube Channel Management • Represented the organization as on-screen talent and commentator
• Social Media Growth during major esports tournaments.
• Community Building
• Brand Development
• Team Leadership WORK EXPERIENCE
• Sponsorship Activations
• Broadcast Production
Head of Media — Passion UA 2023 – Present
• Project Management
• Built and managed the organization's media department from the ground
up.
Broadcast & On-Air
• Developed and executed content strategy across all social media
• Live Commentary (CS2/CS:GO)
platforms.
• Studio Hosting & Interviewing
• Led content production, tournament coverage, and community
• Public Speaking
engagement initiatives.
• LAN & Online Event Coverage
• Managed relationships with sponsors, partners, media outlets, and
• Tournament Analysis
creators.
P L A T F O R M S M A N A G E D • Oversaw YouTube growth strategy, video production, and content
distribution.
• YouTube · Instagram • Managed designers, editors, content managers, photographers, and
• X (Twitter) · TikTok social media specialists.
• TikTok · Telegram • Coordinated media operations during international tournaments and
• Twitch · HLTV · Discord bootcamps.
• Helped position Passion UA among the most visible esports brands in
Ukraine.
 2024 – 2025
Junior SMM Specialist — Passion UA
• Managed social media channels and created regular content across
platforms.
• Assisted in building the organization's online presence and community.

Team Manager — Lazer Cats 2023 – Present
• Managed day-to-day operations and player coordination.
• Developed team growth strategies and tournament schedules.
• Handled internal and external communications.

Content Manager — Lazer Cats 2023 – Present
• Created and published content for social media platforms.
• Promoted team results and player stories online.

Caster, Talent — KHOLODTSI Studio 2025 – 2026
• Studio caster and on-screen talent for live broadcasts and tournament
coverage.
• Featured as studio caster at Thunderpick World Championship 2025
(Tier-1 LAN).

Broadcast Talent & Esports Commentator 2017 – Present
• Currently commentating for Passion UA and Lazer Cats.
• Caster for Prodigy Studio, ESC Gaming, Hot Headed G, A27, Leo, TNL
teams.
• Caster at CCT, Ukrainian Esports Federation, EsportBattle.

Manager — Ukrainian Esports Federation 2018 – 2019
• Organizational and administrative support for national esports events.

TOURNAMENT & LEAGUE COMMENTARY
EXPERIENCE

150+ tournaments · 8+ years · Online & LAN · CS2 / CS:GO specialist

LAN Tournaments

• Thunderpick World Championship 2025 • Urban Riga Open Season 1, Season 4
• Glitched Masters 2025 • Roman Imperium Cup V
• Digital Crusade DraculaN S2, S3, S4, S6 • BC Game Masters Championship S1

Leagues — Ongoing

• Leagues ESportsBattle • ESEA Advanced & Main — Seasons 44–
55
• Leagues CyberHetMedia • SCL Season 9: Challenger Division
• ECO & FavBet Media League

Online Tournaments — 2018

• CIS Minor CQ — Faceit Major 2018 • UESF Online CS:GO Cup #1
• Rivne Cyber CS:GO Cup • IT Forum ZP CS:GO Cup (LAN)
Online Tournaments — 2023

• CCT Central/South/North/West Europe • Lorgar Cup: Ukrainian Qualifier & by
Series #1–4 eSuba
• Thunderpick World Championship 2023 • CCT North Europe Series 6 CQ
• Pinnacle Cup V • CCT East Europe Series 1 CQ
• European Pro League Season 9, 11 • ESEA EU Cash Cup Fall 2 & Fall 4
• EPL Season 6 — Division 2 • ROG Summer Cup 2023

Online Tournaments — 2024

• United21 Season 6–13, S7 Div 2, S27 • RES Regional Series 3, 4, 5, 6 Europe
• CCT Season 2 Europe Series 4–7, 9–11, • Lenovo LEGION Real Game Cup 2024
13–17
• Ice Bonus S1 • Skin.Club Summer Cup 2024
• ESL Challenger Atlanta 2024 EU OQ • RTV Euro AGD Game Zone Masters
2024
• European Pro League Season 14, 16, • Prodigy Series #1, #2, #3
17, 19, 20
• ESL Challenger Katowice 2024 EU OQ • KOLO League CS2 5x5 TEAM MIX
• YaLLa Compass Spring 2024 • ROG Summer/Autumn/Winter Cup 2024
Contenders
• Thunderpick WC 2024 EU Closed
Qualifier 2

Online Tournaments — 2025–2026

• IEM Dallas 2025 Europe Open Qualifier • CCT Season 2 Europe Series 18–20
• ESL Challenger League S51 Europe Cup • CCT S3 Contenders Eastern Europe S1
1
• PGL Bucharest 2025 EU OQ 1–4 • Tipsport Conquest of Prague 2025
• Galaxy Battle 2025 Starter, Phase 1, • EPL 2nd Division Season 21 / EPL
Phase 2 Series 5
• PGL Astana 2025 EU OQ 1 • Rainbet Cup · Whale Cup · Legion
Regular Cup
• YaLLa Compass Winter/Spring 2025 CQ • OldPlayer Tour Masters Winter 2026
• Thunderpick WC 2025 EU Series 1 & 2 • JB Pro League S2 · NODWIN Clutch
Series 5