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NATALIA BARANINA
Performance Marketing Team Lead | PPC & SEO Specialist | Google Ads & Meta Ads | Growth & Retention |
Demand Generation
[открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») | LinkedIn: natalia_baranina | Ukraine (remote)

PROFESSIONAL SUMMARY
Growth strategy & Performance marketing specialist with hands-on experience in Google Ads and Meta Ads campaign
management, conversion tracking (GA4, GTM, Google Search Console), and data-driven optimization.
Strong project management background - leading marketing initiatives across cross-functional teams, partnering daily with
developers, designers (creatives, landing pages), SMM and content specialists, and SEO peers to ship campaigns and
acquisition funnels across Ukrainian, US, and UK teams in fully remote settings. Strong understanding of CPL, conversion rate
optimization, landing page performance, and lead-quality analysis.
Owning execution end-to-end and aligning stakeholders through clear communication and reporting.

CORE SKILLS
Paid Advertising: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), TikTok Ads, campaign
optimization, A/B testing, email marketing campaigns, ad copywriting, audience targeting, remarketing, retention
Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, conversion tracking
setup, CPL & CAC analysis, lead-quality reporting/dashboards
Conversion Optimization: Landing page/listing optimization, on-page SEO, UX-focused content and CTA updates, A/B testing
(ad creatives, copy, audiences, page elements), conversion funnel design, retargeting funnels, site structure and category
page optimization for e-commerce, loyalty mechanics and repeat-purchase strategies for customer lifetime value.
Tools: GA4, GTM, Google Ads Editor, Meta Ads Manager, Ahrefs, SEMrush, HubSpot, Magento, Figma, Canva, Notion, ClickUp,
Zapier, AI tools for marketing automation
Languages: Ukrainian - native | English - Upper Intermediate | Slovak — Basic

PROFESSIONAL EXPERIENCE

Digital Marketing Brand Manager, PPC & SEO Team Lead May 2025 – May 2026
Golem Agency — Kyiv, Ukraine (remote, contract)
KRUPSKA Agency — Uzhorod, Ukraine (remote)
•​ Launched and optimized paid acquisition campaigns across Google Ads (Search, Display) and Meta Ads for agency clients,
with active focus on CPL reduction and lead-quality improvement.
•​ Set up and managed conversion tracking using Google Tag Manager and GA4, ensuring accurate attribution from ad click
to qualified lead.
•​ Ran A/B tests on ad creatives, targeting, and landing page elements to improve conversion rates.
•​ Performed competitor and market analysis to inform campaign positioning and budget allocation.
•​ Reported on channel performance, ROAS, and CAC to internal stakeholders and clients.
•​ Coordinated with content and design teams on landing page builds and creative iterations.
Achievements: +23% growth in the number of keywords per week (358 keywords in Semrush)
— Improvement of average position in Google from 10.1 to 7.4 comparing 3 months vs last month (≈27% improvement)
— Site Health from ~81% to 85% after technical fixes
— Traffic recovery: from 324 visits to 1.8K (≈5.5x growth per month)
Acquisition Manager — SEO & Web Operations December 2023 – 2026
Giggster, Inc. — USA (remote, part-time)
•​ Owned SEO and web operations for a US marketplace platform for film locations, the leading player in its segment in the
American market.
•​ Analyzed traffic, user behaviour, and on-site conversion using Google Analytics, Search Console, and SEO tools - used
insights to inform landing-page improvements and acquisition strategy.
•​ Optimized landing pages and category pages for search visibility and conversion: metadata, on-page content, internal
linking, page structure.
•​ Fixed technical SEO issues (broken links, indexation, page speed, structure) and coordinated implementation with the
development team.
•​ Collaborated with the marketing team on content strategy aligned to brand and conversion goals.
Achievements: + 12 new contracts signed
-​ Site traffic increased +10%

Business Operations Manager / Analyst 2024 – 2025
OpsLab Agency — UK (remote, contract)
•​ Analyzed and implemented/optimized business processes to improve organizational efficiency
•​ Coordinated project activities across multiple teams, ensuring the timely delivery of key milestones
•​ Conducted monitoring of project implementation and prepared analytical summaries
•​ Streamlined business processes and enhanced operational efficiency by integrating AI tools.
Achievements: Reduced order processing time by 35% through strategic workflow streamlining and the implementation
of key automation tools.

Sales Manager / Marketplace Manager 2021 – 2022
Wesoft IT Solutions — Kyiv (remote)
•​ Managed marketplace operations on Rozetka, including order processing, listing optimization, and seller performance.
•​ Tracked stock balances, prepared sales documentation, and controlled payments.
Achievements: Grew sales turnover by 25%, accelerated order-processing speed, and raised seller marketplace rating
from 4.5 to 4.9.

E-commerce Manager / Online Shop Operations April 2017 – August 2024
Aromatique LLC — Dnipro, Ukraine (hybrid)
•​ Managed an e-commerce store end-to-end: product content, on-site copy, category structure, and conversion-focused
page updates.
•​ Implemented loyalty mechanics and repeat-purchase strategies to grow customer lifetime value.
•​ Coordinated with suppliers and logistics to ensure on-site availability matched marketing campaigns.
Achievements: Grew online sales 2.25x over the period through content optimization, loyalty mechanics, and improved
site operations.

Earlier Experience — Operations & Procurement November 2015 – March 2017
Sushi House Group, Monopoly Ltd., Ukraine
•​ Procurement, supply chain, and operations roles building foundational analytical, negotiation, and process-management
skills later applied to digital marketing and e-commerce work.

EDUCATION & CERTIFICATIONS
Master's Degree, International Relations & Politics, Journalism — Taras Shevchenko National University of Kyiv (2012–2014)
Bachelor's Degree, International Relations & Analytics — National Aviation University, Kyiv (2008–2012)

Certifications:
•​ PPC Marketing — Mate Academy (2026)
•​ Marketing & Brand Academy — UGEN (2025)
•​ Digital Marketing Internship — SKELAR (2025)
•​ Digital Marketing & E-Commerce — Google / Coursera (2024)