Marharyta

Experience

Email Lead Generation Team Lead
Andersen Lab 2025 - 2026
Led a 5-person lead generation team, trained new team
members, and improved targeting quality across EU, DACH, US,
and other international markets.

Built an outbound campaign system for international B2B IT
campaigns: defined ICP logic, enrichment fields, account
segmentation, decision-maker role groups, personalization
angles, validation rules, and sales handoff structure.

Marharyta Developed segmentation logic based on industry, geography,

Dehtiarova company size, role groups, and campaign relevance to improve
outreach targeting.

Lead Generation & Created internal playbooks, process documentation, QA rules, and
Outreach Specialist spreadsheet-based workflows to standardize database
preparation and lead qualification.

Contact Built and supported multi-channel outreach workflows combining
cold email, LinkedIn research/touchpoints, Reply.io sequences,
validation rules, follow-ups, and sales handoff context.

[открыть контакты](см. выше в блоке «контактная информация»)
Worked with large datasets and multi-segment campaigns,
ensuring data quality, deduplication, validation, and clear
[открыть контакты](см. выше в блоке «контактная информация»)
campaign-ready structure.

Katowice, Poland
Reworked outdated lead generation KPI documentation into a
clear, structured framework, separating responsibilities across
MassCRM, Sales, Reply.io, lead databases, blacklists, and other
operational areas.

About Me Assistant Email Marketing Specialist
Andersen Lab 2022 - 2025

B2B Lead Generation & Outreach Specialist with Prepared and qualified lead databases for international B2B
5 years of experience in outbound research, ICP outbound campaigns using ICP-based criteria such as industry,
definition, lead segmentation, database geography, company size, and buyer role.
building, and email outreach operations for
international IT campaigns. Strong at turning Researched companies, decision-makers, events, vendors,
broad target markets into structured tenders, and market signals to support targeted outreach.
prospecting systems: defining account
segments, mapping decision-makers, building Built validated prospect lists with segmentation fields, contact
role-based personalization logic, and preparing details, personalization notes, and clear context for sales handoff.
campaign-ready data for sales teams.
Experienced with large datasets, Junior Lead Generation Specialist
CRM/spreadsheet workflows, email validation, Andersen Lab 2021 - 2022
deliverability checks, and process Built and maintained structured lead databases in CRM
documentation. and spreadsheets, delivering validated lists to sales teams.

languages Tools
English - B1 LinkedIn Reply.io
Sales Navigator Instantly
Russian - Native
Google Sheets GlockApps
Ukrainian - Native Google Apps Script Spam Checker
CRM Systems Emailable
Hunter Zerobounce
Clay HTML / CSS (basics)
Mxtoolbox