Лiдiя

LIDIYA PANOVA
International Crisis Marketing Expert | Business Development Director |
Strategic Leader

SUMMARY
Crisis & Strategic Marketing Expert with 15+ years of experience across international
markets.
I turn companies from losses to profit, create scalable business models, and lead
teams of 100+ people.

Expertise: Crisis Management | Strategic Marketing | PR | Digital | International
Business Development
Business Impact:
• Profit growth ×2–×5
• Market share increase up to +50%
• Brand awareness growth up to +80%
• Launch of 15+ branches & franchises worldwide

KEY ACHIEVEMENTS
• Revived 10+ companies from crisis to profit in 3–6 months (+₽5M)
• Increased brand recognition internationally by +80%
• Opened franchises and branches in UAE, USA, Europe, and Asia
• Achieved ROI up to 17% in real estate projects
• Boosted sales in construction & industrial sectors by 45%
• Conducted audits and reduced costs by 2–3×
• Led 350+ successful social impact cases

PROFESSIONAL EXPERIENCE

GREEN CONSTRUCTION SYSTEM
International Business Development Director & Strategic Marketer | 2024–2025
• Sold a $1M franchise in 4 months
• Opened 15+ branches worldwide (UAE, USA, Europe, Asia)
• Developed market-adapted products and increased local sales +120%
• Raised working capital +250%, turned 5 partner offices profitable
• Managed marketing, sales, PR, and digital across all regions
 FULL-SERVICE ADVERTISING AGENCY
Founder & CEO | 2020–2025
• Grew agency profit ×3, serving 50+ clients
• Clients’ business recovery +30–200%
• Built marketing, sales, production, and digital systems
Key Clients:
• Nike Woman — creative concepts, advertising campaigns, influencers with million+
audience, event organization
• Pandora Asia — launched Pandora-Disney line, sales and engagement growth
+32%, influencer collaboration, sales increase up to +50%
• Red Bull (CIS / Monaco) — organized extreme events, collaborated with top
athletes, created unique content, loyalty increase +30%, sales growth 17–32%
• Fanta (Singapore / Thailand) — launched new product lines, market share growth
+12%, retained Gen Z and millennial audience
• ETSY (USA) 2023–2024 — annual revenue increase to $500,000, audience
expansion, doubled average check, organic traffic growth, press coverage in the USA
• ABT Group (Saudi Arabia) 2020–2022 — operational audit, implemented inventory
management systems, optimized logistics, B2B sales growth +20–30%, cost reduction
20%, market share growth 5–12%

BEST TRAVEL LLC
Marketing & Development Director | 2023–2024
• Loss −$450,000 → Profit +$600,000 in 4 months
• Developed sales strategy and trained the team
• Brand development and strategic marketing
• Expanded supplier network, launched 15+ new products, organized company
transport

WHITE GROUP RESTAURANT HOLDING
Crisis Marketing Expert & Business Development Director | 2018–2019
• Developed and implemented crisis strategy
• Opened 4 new venues in the first 6 months, 3 more later
• Doubled the average check
• Turned one department break-even in 4 months
• Revenue growth +30%

MAD RESTAURANT GROUP / MADLABBAR
Marketing Director | 2017–2018
• Loss −1.5M ₽ → Profit +2.8M ₽ in 4 months
• Entered Top-10 restaurants in St. Petersburg
• Organized marketing, PR, press, bloggers, and opinion leaders
• Collaborations with Till Lindemann, Robbie Williams, Richard Dawkins, George R. R.
Martin, Sergey Shnurov, Alexander Nevzorov

REAL ESTATE & DEVELOPMENT
Marketing & Sales Director (Velaris, Railand, Astons, Meraas, etc.)
• Sales growth ×3 in 6 months
• Launched 7 new projects
• Project ROI up to 17%
• Full marketing and sales organization for properties $500k+...

CHARITABLE FOUNDATION “BIRDS”
Development Director & Crisis Manager
• 350+ rescued victims of violence
• 30+ cases in federal media
• 100% success rate with no fatalities

HOOLIGANS ENTERTAINMENT
Lead Marketer (Casual Game Development)
• 3 projects with +40–70% profit in the first year
• Optimized art and production departments
• Entered Top-10 Apple Store

AWARDS & RECOGNITION
• Green Construction System — Partner of The BEST Business Awards (2024)
• Nublo Restaurant — Michelin Star (2021)
• Symposium — Best Interior Award, Sobaka.ru TOP 50 (2022)
• MadLabBar — Best Cocktail Bar Award (2018)
 • Sobaka.ru Magazine — TOP 50: Best Restaurants & Professionals

PERSONAL STATEMENT
“I BUILD BUSINESSES THAT DON’T JUST GROW — THEY WIN.”

Experienced across 20+ countries, from Latin America to Asia, I combine strategic
vision, emotional intelligence, and operational precision to create sustainable
systems that drive long-term market leadership.

EDUCATION & CERTIFICATIONS
• EU Business School, 2020
• Google Digital Marketing & E-commerce Certificate, 2023
• Crisis Communication Programme — ISOC, 2024