Любов

Liubov Trachenko
Digital Marketing
Specialist

CONTACT: SUMMARY:
[открыть контакты](см. выше в блоке «контактная информация») I'm Liubov, a Digital Marketing Specialist with a technical background from

[открыть контакты](см. выше в блоке «контактная информация») Kyiv Aviation Institute. My engineering mindset helps me approach
marketing analytically and strategically. Through my coursework I built
Linkedin
practical skills across the full marketing cycle, from market research,
Telegram competitor analysis and marketing strategy to setting up Google Ads and
Meta Ads campaigns, working with Google Display Network, and analyzing
SKILLS: performance with Digital Marketing Analytics tools. What drives me most is
Digital Advertising: Google Ads, Meta Ads, seeing real numbers move, when a well-structured campaign delivers
campaign creation, keyword research, results you can actually measure and scale.

audience targeting, campaign optimization
SEO: On-page optimization, keyword research, TOOLS:
competitor analysis, basic link-building
Google Ads, Google Ads Library
strategies
Google Keyword Planner
Analytics: Google Analytics, Meta Business
Google Analytics 4
Suite, performance tracking, campaign
Meta Business Manager
performance analysis
Meta Ads, Meta Ads Library
Email Marketing: Campaign creation, A/B
Microsoft Excel / Google Sheets
testing, email optimization, customer outreach Social Media Platforms (Facebook,
Copywriting: Engaging and persuasive Instagram, LinkedIn, TikTok, Twitter)
advertising content creation Email Marketing Tools (SendPulse,
Market Research & Strategy: Research tools, Mailchimp,)
trend analysis, audience segmentation SEO Tools (SEMrush, Ahrefs, Serpstat)

EDUCATION: PROJECT :
STATE UNIVERSITY "KYIV AVIATION Digital Marketing Specialist | Responsibilities:
INSTITUTE" Conducted a comprehensive business analysis, including SWOT
2021 - 2025 analysis, budget assessment, market research, and competitor
analysis.
Bachelor of Automation and Computer-
Developed a customer acquisition strategy through Google Ads,
Integrated Technologies
Meta Ads, and SEO optimization, creating targeted ad
ADDITIONAL EDUCATION campaigns and keyword research.
Designed a retention strategy utilizing email marketing and
Digital Marketing course at Mate
remarketing to enhance customer loyalty and increase
academy - Certificate
conversions.
Created content marketing and social media plans, including a
LANGUAGE:
two-week content calendar and engagement strategies.
English - B1 Defined key performance indicators (KPIs) and set short-term

Ukranian - Native business goals to track and optimize marketing efforts.